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PI oS one
Clinical Trial
Placebos without Deception: A Randomized Controlled
Trial in Irritable Bowel Syndrome
Ted J. Kaptchuk''2•, Elizabeth Friedlander', John M. Kelley3'4, M. Norma Sanchez', Efi Kokkotou',
Joyce P. Singer2, Magda Kowalczykowskil , Franklin G. Millers, Irving Kirsch's, Anthony J. Lembo'
1 Beth Israel Deaconess Medical Center. Harvard Medical School, Boston, Massachusetts. United States of America, 2 Osher Research Center, Harvard Medical School,
Boston, Massachusetts. United States of America, 3 Psychology Department, Endicott College, Beverly, Massachusetts, United States of America, 4 Massachusetts General
Hospital, Harvard Medical School, Boston, Massachusetts, United States of America, 5 Department of Bioethks, National Institutes of Health, Bethesda, Maryland, United
States of America, 6 Department of Psychology, UnNersity of Hull, Hull, United Kingdom
Abstract
Background: Placebo treatment can significantly influ-
ence subjective symptoms. However, it is widely believed
that response to placebo requires concealment or
deception. We tested whether open-label placebo (non-
deceptive and non-concealed administration) is superior
to a no-treatment control with matched patient-provider
interactions in the treatment of irritable bowel syndrome
(IBS).
Methods: Two-group, randomized, controlled three week
trial (August 2009-April 2010) conducted at a single
academic center, involving 80 primarily female (70%)
patients, mean age 47:18 with IBS diagnosed by Rome III
criteria and with a score .-2150 on the IBS Symptom
Severity Scale (IBS-SSS). Patients were randomized to
either open-label placebo pills presented as "placebo pills
made of an inert substance, like sugar pills, that have
been shown in clinical studies to produce significant
improvement in IBS symptoms through mind-body self-
healing processes" or no-treatment controls with the
same quality of interaction with providers. The primary
outcome was IBS Global Improvement Scale (IBS-GIS).
Secondary measures were IBS Symptom Severity Scale
(IBS-555), IBS Adequate Relief (IBS-AR) and IBS Quality of
Life (IBS-QoL).
Findings: Open-label placebo produced significantly
higher mean (=SD) global improvement scores (IBS-GIS)
at both 11-day midpoint (5.2±1.0 vs. 4.0:1.1, p-(.001)
and at 21-day endpoint (5.0:1.5 vs. 3.9±13, p=.002).
Significant results were also observed at both time points
for reduced symptom severity (IBS-SSS, p=.008 and
p=.03) and adequate relief (IBS-AR, p=.02 and p = .03);
and a trend favoring open-label placebo was observed for
quality of life (IBS-QoL) at the 21-day endpoint (p= .08).
Conclusion: Placebos administered without deception
may be an effective treatment for IBS. Further research is
warranted in IBS, and perhaps other conditions, to
elucidate whether physicians can benefit patients using
placebos consistent with informed consent.
Trial Registration: ClinicalTrials.gov NCT01010191
Introduction
Placebo treatment can have a significant impact on subjective
complaints. [I] Furthermore, recent studies have shown measur-
able physiological changes in response to placebo treatment that
could explain how placebos alter symptoms. [2] A critical question
is establishing how physicians mid other providers can take
optimal advantage of placebo effects consistent with their
responsibility to faster patient trust and obtain informed consent.
Directly harnessing placebo effects in a clinical setting has been
problematic because of a widespread belief that beneficial
responses to placebo treatment require concealment or deception.
[3] This belief creates an ethical conundrum: to be beneficial in
clinical practice placebos require deception but this violates the
ethical principles of respect for patient autonomy and informed
consent. In the clinical setting, prevalent ethical norms emphasize
that "the use of a placebo without the patient's knowledge may
undermine trust, compromise the patient-physician relationship,
and result in medical harm to the patient." [4] Nevertheless, a
recent national survey of internists and rheumatologists in the US
found that while only small numbers of US physicians surrepti-
tiously use inert placebo pills and injections, approximately 50%
prescribe medications that they consider to have no specific effect
on patients' conditions and arc used solely as placebos (sometimes
called "impure placebos.") [5] Many other studies confirm this
finding. [61 Given this situation, finding effective means of
harnessing placebo responses in clinical practice without deception
is a high priority.
Irritable bowel syndrome (IBS) is one of the top 10 reasons for
seeking primary• care and with a world-wide prevalence of
Citation: Kaptchuk Ti. Friedlander E, Kelley RA Sanchez MN, Kokkotou E, et al.
(2010) Placebos without Deception: A Randomized Controlled Trial in Irritable
Bowel Syndrome. PLoS ONE 5(12): e15591. am:D.137i tioumai.pone.00issei
Editor: Isabelle Borman, University Paris Descartes, France
Received August 24, 2010; Accepted November 13, 2010: Published
December 22, 2010
This is an open-access ankle distributed under the terms of the Creative
Commons Public Domain declaration which stipulates that, once placed in the
public domain, this work may be freely reproduced, distributed, transmitted,
modified, built upon, or otherwise used by anyone for any lawful pianos..
Funding: This study was partially supported by grant K24 AT004095, R01
ATCO402-01 and RCHAT0044562 from National Center for Complementary and
Alternative Medione.NIH and in pan from a gift from The Bernard Osher
Foundation. The opinions expressed by the authors are the:, views alone and do
not reflect the official views or policy of the National Center for Complementary
and Alternative Medicine, National Institutes of Health, Public Health Service or
the US. Department of Health and Human Services. The funders had no role in
study design, data collection and analysis, decision to publish, or preparation of
the manuscript.
Competing Interests: AJL has worked as a consultant for Ironwood, GSK. Salix,
Alkermes, and Ardelyx. These companies have had no relationship to this study.
Al ocher authors report no competing interest or appearance of competing
interest.
• E-mail ted_kaptchuk0hmsturvard.edu
re,
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EFTA00603108
Placebos without Deception
approximately 10 to 15%. [7,8] It is a chronic functional
gastrointestinal disorder characterized by abdominal pain and
discomfort associated with altered bowel habits. [9] The symptoms
of IBS not only adversely affect a person's health-related quality of
life (QOL), [10,11] but arc associated with a substantial financial
burden of reduced work productivity and an over 50% increase in
the use of health-related resources. [11,12] While many therapies
arc commonly used to treat individual IBS symptoms such as
constipation or diarrhea, few therapies have been shown to be
effective and safe in relieving the global symptoms of IBS. [11,13]
Previous research has demonstrated that placebo responses in IBS
are substantial and clinically significant. [14,15] Furthermore, data
from our previous qualitative study of IBS patients being treated
single-blind with placebos indicated that patients can tolerate a
high degree of ambiguity and uncertainty about placebo treatment
and still benefit. [16[ In view of these considerations, we selected
IBS as a suitable condition to test the widespread belief that
placebo responses are neutralized by awareness or knowledge that
the treatment is a placebo.
The objectives of this study were to assess the feasibility of
recruiting IBS patients to participate in a trial of open-label
placebo and to assess whether an open-label placebo pill with a
persuasive rationale was more effective than no-treatment in
relieving symptoms of IBS ill the setting of matched patient-
provider interactions.
Methods
Design
A three week randomized controlled trial (RCT) comparing
open-label placebo to no-treatment controls was conducted
between August 2009 and April 2010 in a single academic
medical center. Written informed consent was obtained from each
patient prior to participation on the study.
Beth Israel
Deaconess Medical Center Institutional Review Board approved
the design and informed consent.
Patients who gave informed consent and fulfilled the inclusion
and exclusion criteria were randomized into two groups: 1)
placebo pill twice daily or 2) no-treatment. Before randomization
and during the screening, the placebo pills were truthfully
described as inert or inactive pills, like sugar pills, without any
medication in it. Additionally, patients were told that "placebo
pills, something like sugar pills, have been shown in rigorous
clinical testing to produce significant mind-body self-healing
processes." The patient-provider relationship and contact time
was similar in both groups. Study visits occurred at baseline (Day
1), midpoint (Day II) and completion (Day 21). Assessment
questionnaires were completed by patients with the assistance of a
blinded assessor at study visits. (The protocol for this trial and
supporting CONSORT checklist are available as supporting
information; see Checklist SI and Protocol SI.)
Patients
Participants were recruited from advertisements for "a novel
mind-body management study of IBS" in newspapers and fliers
and from referrals from healthcare professionals. During the
telephone screening, potential enrollees were told that participants
would receive "either placebo (inert) pills, which were like sugar
pills which had been shown to have self-healing properties" or no-
treatment. Participants were adults (a 18 years old) meeting the
Rome III criteria for IBS [17] with a score of ≥150 on the IBS
Symptom Severity Scale (IBS-SSS). [18] The diagnosis of IBS was
based on typical symptoms and exclusion of patients with alarm
symptoms. [19,20] was confirmed by a board certified ga.stmen-
temlogist (AJL) or a nurse practitioner (BF) experienced hi
functional bowel disorders. Patients were excluded if they had
any unexplained alarm features (i.e. weight loss >10% body
weight, fevers, or blood in stools, or had family history of colon
cancer, or inflammatory bowel disease). Patients with a history of
pelvic floor dyssynergia, the need to use manual maneuvers hi
order to achieve a bowel movement, surgery of the colon at any
time, abdominal surgery within 60 days prior to entry into the
study, or laxative abuse were excluded from the study. Patients
with other medical conditions (e.g., neurological disorders,
metabolic disorders, or other significant disease), or pretreatment
laboratory or ECG findings believed to impair their ability to
participate in the study were also excluded. Any surgery within the
past 30 days, pregnancy, breast-feeding, or participation in
another clinical study within 30 days prior to the start of the
study were also disqualifying factors.
Patients were allowed t0 continue IBS medications (e.g., fiber,
anti-spasmodics, lopemmide, etc.) as long as they had been on
stable doses for at least 30 days prior to entering the study and
agreed not to change medications or dosages during the trial.
Patients were asked to refrain from making any major life-style
changes (e.g., starting a new diet or changing their exercise
pattern) during the study.
Interventions
Patients were randomly assigned either to open-label placebo
treatment or to the no-treatment control. Prior to randomization,
patients from both groups met either a physician (AJI..) or nurse-
practitioner (BF) and were asked whether they had heard of the
"placebo effect." Assignment was determined by practitioner
availability. The provider clearly explained that the placebo pill
was an inactive (.e., "inert") substance like a sugar pill that
contained no medication and then explained in an approximately
fifteen tninute a priori script the following "four discussion points:"
1) the placebo effect is powerful, 2) the body can automatically
respond to taking placebo pills like Pavlov's dogs who salivated
when they heard a bell, 3) a positive attitude helps but is not
necessary, and 4) taking the pills faithfully is critical. Patients were
told that half would be assigned to an open-label placebo group
and the other half to a no-treatment control group. Our rationale
had a positive framing with the aim of optimizing placebo
response. It was emphasized that each group was critical for the
trial. All patients were told that they would receive educational
recommendations for their IBS at the end of the study. After
completion of the physical examination and assessments, patients
were then randomized using a sequentially numbered opaque
sealed envelopes that contained treatment assigmnents drawn
from a computer-generated random number sequence. Until this
point, the patient-provider interaction — including delivering the
persuasive rationale and the explanation of the importance of both
groups
was similar for all participants. At this point, during the
last moments of the interview, they were told their assignments.
Patients randomized to the open-label placebo group were given a
typical prescription medicine bottle of placebo pills with a label
clearly marked "placebo pills" "take 2 pills twice daily."
placebo pills were blue and maroon gelatin capsules filled with
avicel, a common inert excipient for pharmaceuticals (Bird's Hill
Pharmacy, Needham, MA). Patients in the no treatment awn were
reminded of the hnportance of the control ann. All visits were hi
the context of a warm supportive patient-practitioner relationship.
The midpoint II day visit was brief (approximately 15 minutes)
and included an opened question regarding adverse events,
concomitant medications and a brief physical examination. After
the examination, a treatment-blind researcher administered
rc.,
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December 2010 I Volume 5 I Issue 12 I e15591
EFTA00603109
Placebos without Deception
questionnaires. Patients receiving placebos received a short
reminder regarding the "four discussion points." In the no
treatment arm, patients were encouraged and thanked for helping
make a successful study.
Before the study began the providers practiced the trial
procedures on simulated and real patients. Once a month, the
two providers (Ail., Eli and a third researcher (13K) met to
discuss fidelity to the protocol and any other problems. AJL and
El.- consistently reported that they had no problem holding the
entire initial interview process to approximately 30 minutes and
the mid-point to 15 minutes.
Assessment
Our primary outcome measure was the IBS Global Improve-
Intim Scale (IBS-GIS) which asks participants: "Compared to the
way you felt before you entered the study, have your IBS
symptoms over the past 7 days been: 1) Substantially Worse, 2)
Moderately Worse, 3) Slightly Worse, 4) No Change, 5) Slightly
Improved, 6) Moderately Improved or 7) Substantially Im-
proved.[21,22] Other measures included: the IBS-SSS measure,
which contains foe 100-point scales, that assess the severity of
abdominal pain, the frequency of abdominal pain, the severity of
abdominal distention, dissatisfaction with bowel habits, and
interference with quality of life, [18] All 5 components contribute
to the score equally yielding a theoretical range of 0-500, with a
higher score indicating greater symptom severity. The IBS-
Adequate Relief (IBS-AR) is a single dichotomous (yes or no)
item that asks participants "Over the past week have you had
adequate relief of your IBS symptoms?" [23] The IBS-QoL is a
34-item measure assessing the degree to which IBS interferes with
patient quality of life. Each item is rated on a 5-point Liken scale
and a linear transformation yields a summed score with a
theoretical range of 0 to 100, with a higher score indicating better
quality of life. [24] Side effects were recorded at each assessment.
Indmduals Assessed for
(N-92)
A pill count was taken at visits two and three. Given the
unprecedented nature of the study, at the completion of the trial
patients were given a short qualitative open-ended check-out
questionnaire and asked for written responses. The questions were
different for each group. Thaw in the placebo treatment ann were
asked four questions: What do you think of about the idea of
taking placebo? Did you expect it to work or were you skeptical?
What did you think was in the placebo pills? Any further
comments? Those in the no-treatment were asked three questions:
Were you disappointed to be in the treatment as usual ann? What
did you like mast and least about the trial? Any further comments?
All assessments were performed by a researcher who was blind to
treatment assignment.
Statistical Analysis
All tests were two-tailed with alpha set at .05. All results are
reported as mean ±SD unless otherwise noted. All analyses were
intent-to-treat, and missing data were replaced using the last
observation carried forward method. Since IBS-GIS and IBS-AR
are change scores and arc not assessed at baseline, we carried
forward scores for patients who had at least one follow-up visit. For
our main outcome measure (IBS-GIS at 21-day endpoint), we
planned an independent samples t-test. We estimated a pinto that a
total sample size of 80 would provide 94% power to detect a large
effect (d = .8) and 60% power to detect a medium effect (d = .5). For
IBS-SSS and IBS-QO1., we computed change scores from baseline
and then conducted independent samples t-tests. We used chi
square tests of independence for IBS AR. Per protocol analyses
were also conducted, but they produced no substantive differences
from our planned intent-to-treat analyses and are not reported here.
Results
As shown in Figure 1,92 patients were screened, and 80 eligible
patients were randomized into the two arms (43 into no-treatment
Did Not Meet Inclusion Criteria
(N-I2)
Randomized
(h-110)
No Treatment Control
(N-43)
Did Not Complete (N-I)
Scheduling Conflict (N-I)
Drop Out (N-3)
No Treatment Control
Completers
(N-30)
Figure 1. Enrollment Flowchart.
doi:10.1371/joumalpone.0015591.9001
OpemLabel Placebo
(N-37)
Did Not Complete (N-6)
Scheduling Conflict (N—I)
Drop Out (Nat)
Advase Event (N—I)
Open-Label Placebo
Completer'
(N-31)
ICs
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Placebos without Deception
and 37 into open-label placebo). There were missing outcome data
for 13 patients at midpoint (16%; 6 no-treatment control, 7 open-
label placebo), and for 10 patients at endpoint (13%; 4 no-
treatment control, 6 open-label placebo). As noted above, missing
data was replaced using the last observation carried forward
method. Table 1 shows baseline data.
As shown in Figure 2 and Table 2, patients treated with open-
label placebo had significantly greater scores than the no-
treatment control on the main outcome measure, Global
Improvement Scale (IBS-GIS), at both the II -day midpoint
(5.2±1.0 vs. 4.0±1.I, /K.001, d= 1.14) and the 21-day endpoint
(5.0±1.5 vs. 3.9±1.3, y=.002, d= 0.79). In addition, there were
statistically significant differences at both time points on reduction
on in symptom severity (IBS-SSS) and adequate relief (IBS-AR),
and a trend toward significance at the 2I-day endpoint on
improvement in quality of life (IBS-QO1.).
Forty-three patients saw the male physician for all three visits,
20 patients saw the female nurse-practitioner for all three visits,
and 17 patients saw a combination of the two or missed a
treatment session. Given that the two treatment providers differed
by gender and discipline (MD vs. NP), we tested for differences in
treatment outcomes. No significant differences were found
between providers on the primary outcome measure, IBS-GIS
(p = .57 at midpoint, and p = .51 at endpoint). Similarly, there
were no significant differences between providers on any of the
secondary outcome measures.
Adverse events were reported by only three placebo-treated
patients (8%) at midpoint and five patients (14%) at endpoint. The
most common adverse events that patients reported were upper
respiratory infection (N = 3) and pain (N = 2); other events
included rash, runny stools, and a sty on the eye.
The detailed results of the qualitative check-out questionnaire
will be reported elsewhere. However, responses to two questions
seemed especially relevant to the interpretation of this quantita-
tive report. Specifically, I) did patients in the open-label arm
understand that they were taking a placebo ("What did you think
was in the placebo pills?") and 2) were patients in the no treatment
arm disappointed ("Were you disappointed to be in the treatment
Table 1. Demographics and Baseline Characteristics.
as usual arm?") To answer these questions two researchers (UK,
MK) independently extracted the responses to these questions. A
third researcher gps) compared these extracted responses and a
discussion settled two occasions where handwriting that was
difficult to interpret. TJK categorized the data using the iterative
and emergent methodology of grounded theory. [25,26] When
participants in the placebo arm were asked: " What did you think
was in the placebo pills?" of the 29 who responded, 16 wrote
"sugar" (12), "flour" (3) or "calcium" (I)," 6 responded
"nothing," 5 responded "did not know," 1 responded "symbolic
reminder," and I responded "possible test medication." When
participants in the no-treatment ann were asked: "Were you
disappointed to be in the treatment as usual arm?" of the 38 who
responded, 29 said "no" and only 9 said "yes" or "a little". We
then looked at the responses of the nine who expressed
disappointment, to see how they responded to: "What did you
like most and least about the trial?" All gave uniformly positive
answers such as "I liked that my feeling about the intensity of the
problem was validated and was taken seriously...and was able to
discuss my IBS," "the doctor and the nurse were wonderful and
accommodating," "I liked the one-on-one attention with the MD,
able to ask questions about IBS with a person trained in the illness;
this MI) is yen. kind" (underling in the original). This qualitative
data seemed to indicate that, in general, patients understood they
were taking placebo and were not overly disappointed in being in
the no-treatment arm.
Discussion
We found that patients given open-label placebo in the context
of a supportive patient-practitioner relationship and a persuasive
rationale had clinically meaningful symptom improvement that
was significantly better than a no-treatment control group with
matched patient-provider interaction. To our knowledge, this is
the first RCP comparing open-label placebo to a no-treatment
control. Previous studies of the effects of open-label placebo
treatment either failed to include no-treatment controls [27] or
combined it with active drug treatment. [28] Our study suggests
Demographics end Baseline Characteristics
No Treatment
(N=43)
Open Placebo
(N=37)
Age
Female - no. (r...6)
46118
47-118
32 (74)
24 (65)
White - no. (16)
IBS Type - no. CM
36 (84)
26 (70)
Diarrhea Predominant
16 (37)
10 (27)
Constipation Predominant
Mixed
14 (33)
16 (43)
13 (30)
11 (30)
Ns Duration in Years
13111
16112
Symptom Severity (IBS-SSS)
297-1-58
310-s82
Quality of Life 0BSCIOL)
59121
55121
Upper GI Symptoms (GERD & Dyspepsia) - no. (96)
18 (42)
11 (30)
Taking Medications for IBS - no. (%)
IS (35)
20 (M)
Taking Antidepressants - no. (96)
7 (16)
9 (24)
Note: All values are means L-SD. rats otherwise noted. Group differences were examined using Independent t-tests for continuous measures and chi square test for
categorical measures_ IBS = Irritable bowel syndrome; IBS-5S5 = IBS Symptom Severity Scale; IBSQ0L = IBS Quality of Life Scale; GI = Gastrointestinal; GERD =
Gastroesophageal Reflux Disease.
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Placebos without Deception
6
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za
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No Treatment
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Figure 2. Outcomes at the 21-Day Endpoint by Treatment Group.
doi:l 0.1371/journal.pone.00 I S591.9032
that openly described inert interventions when delivered with a
plausible rationale can produce placebo responses reflecting
symptomatic improvements without deception or concealment.
Our results challenge "the conventional wisdom" that placebo
effects require "intentional ignorance." [29] Our data suggest that
Table 2. Treatment Outcomes.
harnessing placebo effects without deception is possible in the
context of I) an accurate description of what is known about
placebo effects, 2) encouragement to suspend disbelief, 3)
instructions that foster a positive but realistic expectancy, and 4)
directions to adhere to the medical ritual of pill taking. It is likely
No Treabnent
(N=431
Open Placebo
(N=37)
p-value
Midpoint 411 Days)
Global Improvement 1185-6151
4.0-11.1
52±1.0
‹.001
Adequate Relief 085-AR) - no. PH
104231
18 (49)
.02
Symptom Severity Reduction (185-555)
28166
75187
.008
Quality of Life Improvement (1135-Q0Q
4A±8.9
8.3-111.6
.10
Endpoint (3 Weeks)
Global Improvement (I85-051
3.9-113
513±1.5
.002
Adequate Relief 0B5-AR1 - no. I%l
IS 1351
22 1591
.03
Symptom Severity Reduction (1B5-555)
46174
92±99
.03
Quality of Life Improvement (1B5-Q01-.)
54±13.8
11.4-116.6
.08
Nott All values are means ±SD except where noted. IBS = Irritable bowel syndrome; 18S-GIS = 185 Global Improvement Scale; IBS-AR = IBS Adequate Relief; 185-555
= NS Symptom Severity Scale; I8S-QoL = IBS Quality of Life Scale.
dot10.137Moumalecae.00l5591.t002
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Placebos without Deception
our study also benefited from ongoing media attention giving
credence to powerful placebo effects.
Both treatment arms were given in a context of a warm patient-
provider relationship. It is possible that this relationship had a
positive benefit for the patients, and indeed, the no-treatment arm
showed improvement. Given that patients in both treatment arms
experienced the same frequency and duration of contact time and
the content of the interaction was way similar, we believe that the
incremental improvement in our open-label arm was due to the
addition of open-label placebo treatment. The magnitude of
improvement reported by those on open-label placebo treatment
was not only statistically significant but also clinically meaningful.
The effect size for the primary outcome, calculated as the
standardized mean difference (d) between the open-label-placebo
and no-treatment groups, was 0.79 at endpoint, which is
conventionally interpreted as a large effect. [30] At endpoint,
we also observed medium sized effects for the differences between
placebo and control groups on symptom severity (d=0.53) and
quality of life (d =0.40). An improvement from baseline of 50
points on the IBS-SSS reliably indicates meaningful symptomatic
improvement. [18] The open-label group improved by 92 points
on this measure; in addition, the improvement shown by the
open-label placebo group exceeded that shown by the no-
treatment group by 46 points. Similarly, an increase of 10 points
on the IBS-Qol, indicates a clinically meaningful improvement,
and we observed an increase of 11 points on this measure for the
open-label group. [24] Finally, the percentage of patients
reporting adequate relief during the preceding 7 days at the
21-day endpoint (59%) is comparable with the responder rates in
clinical trials of drugs currently used in IBS. [31,32] A recent
meta-analysis of double-blind, placebo-controlled trials of
alosetron in IBS estimated that 51% of patients treated with
alosetron had adequate relief as compared to 38% of patients
treated with placebo. p31 Our results were remarkably similar
(59% for open-placebo; 35% for no-treatment control), suggest-
ing that open-label placebo in the context of a persuasive
rationale may show comparable efficacy to established IBS
treatments.
The placebo response in this trial (59% on IBS-AR) was
substantially higher than typical reported placebo responses of 30
40% in double-blind IBS pharmaceutical studies. [15] This finding
seems counterintuitive. We speculate that it is an indication of the
credibility of our open-label rationale. Patients in our study
accepted that they were receiving an active treatment, albeit not a
pharmacological one, whereas patients in double-blind trials
understand that they have only a 50% chance of receiving active
treatment. It may be that one hundred percent certainty that one
is receiving the "treatment of interest" (in this case open-label
placebo) is more placebogenic than a fifty percent probability of
receiving an inactive control.
It may be worthwhile to interpreted our study in light of the
2001 landmark meta-analysis of placebo effects and its 2010
expanded and updated version. [34,35] In the recent analysis, the
authors found 202 randomized trials in 60 medical conditions that
included placebo and no-treatment groups. When meta-analyti-
cally combined, in general, little evidence of clinically meaningful
effects of placebo beyond no treatment was found. 'Ilse meta-
analysis, however demonstrated a significantly larger placebo
effect for a subset of 28 studies with a specific aim of investigating
the placebo effect. Perhaps this subset is most relevant to our study
which was also specifically examined placebo effects. Further
prospective research will be necessary to clarify under what
circumstances and in what conditions one can expect or not expect
to find robust placebo responses.
There are intimations in the placebo literature that providers
with greater perceived expertise or authority (e.g., physician versus
nurse, dentist versus technician) will elicit greater placebo
responses. [36,37] In our study, we found no evidence for
significant differences between male physician and female nurse-
practitioner.
In addition to its clinical significance, our study has important
ethical implications. As mentioned above, evidence indicates that
physicians continue to use placebo treatment without transparent
disclosure to patients [5,6] Our results suggest that the placebo
response is not necessarily neutralized when placebos arc
administered openly. 'Thus our study points to a potential novel
strategy that might allow the ethical use of placebos consistent with
evidence-based medicine. Minimally, open-label placelm may
have potential as a "wait and watch" strategy before prescriptions
drugs are prescribed. Further studies of open placebo arc merited
not only for IBS but for illnesses primarily diagnosed by subjective
symptoms and introspective self-appraisal. In sum, our study
suggests that for sonic disorders it may be appropriate for
clinicians to recommend that patients try an inexpensive and safe
placebo accompanied by careful monitoring before and after
prescribing medication. Clearly replication and further research is
essential before such a practice could be implemented.
Limitations
This RCT has several limitations. Most importantly, our sample
size was relatively small and the trial duration was too short to
obtain estimates of long-term effects. Therefore, the trial could br
described as a "proof-of-principle" pilot study. Obviously,
replication with a larger sample size and a longer follow-up is
needed before clear clinical decisions could be made based on our
data.
Other potential limitations of our study may be the issue of
report bias (e.g., "wishing to please the experiments?). However,
given the impossibility of double-blind assessment of open placebo
versus no-treatment control, the effects of report bias cannot be
eliminated. Another related limitation is that patients assigned to
no-treatment may have been disappointed, thus inflating the
differences between open-label placebo and no-treatment control
groups. Importantly, our qualitative check-out data found the no-
treatment group experiencing positive support, with 76% of them
reporting that they were not disappointed with their assignment.
This argues against disappointment being a significant factor. A
further possible limitation is that our results are not generalizable
because our trial may have selectively attracted IBS patients who
were attracted by an advertisement for "a novel mind-body"
intervention. Obviously, we cannot rule out this possibility.
However, selective attraction to the advertised treatment is a
possibility in virtually all clinical trials. In any case, patients in
clinical practice arc ultimately given choices and it may turn out
that open-label placebo will be helpful only for those who elect to
try this option. Finally, it could be argued that IBS is a poor illness
to study placebo effects because it lacks objective measures.
However, there arc many serious conditions for which primary
outcomes arc primarily subjective (e.g. depression, anxiety and
chronic pain), and the preponderance of evidence indicates that
placebo treatments arc most effective for such patient-centered
complaints. [1]
In summary, our study suggests that patients are willing to take
open-label placebos and that such a treatment may have
salubrious effects. Further research is warranted in IBS and
perhaps other illnesses to confirm that placebo treatments can be
beneficial when provided openly and to determine the best
methods for administering such treatments.
PLoS ONE I www.plosone.org
6
December 2010 I Volume 5 I Issue 12 I e15591
EFTA00603113
Placebos without Deception
Supporting Information
Checklist SI
(DOC)
Protocol SI
(DOC)
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PLoS ONE I www.pbsone.org
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