EFTA00605072.pdf

Noiwegian Glacier Spring Water lalk - ,-. ,,,,, .• ISB E THE WORLD'S BEST DRINKING WATER® IMPORTED FROM NORWAY EFTA00605072 lsbre Holding Corp. Unique Attributes • "Purest Natural Water on the Planet" • Long-term, exclusive control of water rights • Unique ability to transport water in bulk NORWEGIAN GLACIER SPRING WATER The Purest Natural Water Ever Tested!! A 4o, LOW TOS = PURE WATER 310 3O0 THE WORLD'S BEST DRiHKING WATER ISBIE No mac than 4 pen. pot rril.Von of TO5. ■ IMPORTEDi Fs ReO MR ENO: Wolk,: ■ 2 ISBU EFTA00605073 lsbre Holding Corp. Purity • Microbiological Testing: Isbre is 100% free of bacterial matter. • Testing for Total Dissolved Solids (TDS) measures the concentration of metal ions, minerals and salt compounds lsbre has less than 4 ppm (parts per million) TDS, the lowest TDS ever measured for natural (untreated) water. TDS COMPARISON CHART (ppm) Isbre Dela Bur) 4 28 IceLand Sprng 42 Crystal Springs 44 Poland Spring 54 Voss 64 Deer Park 72 Vermont Pure 72 Icelandic Glacial 74 Trump Ice 74 Ice Mountain 76 saratoga VU Sparkletts 120 Crystai Th — --- 2-0— Goyee Patna 130 Crystal Geyser - Tern. 160 Gannon 160 Tyrant 180 Zephyr Hilt 200 Tyrant Carla 200 Fiji 230 Arrowhead 270 Even 310 Vrttel 400 Perrier 480 Sal Pelligrino 990 Sal Faustno 1200 Gorolsteher 1600 Apnolinatis 1800 'ppm - parts per million " Lab Tested by Groundwater Analyncat, Inc. and Eurobra Norge 3 ISBRE EFTA00605074 Isbre Holding Corp. Purity — The Glacial Process • Glacier melt, rainfall, and snow melt • Virtually no organic contaminants • Natural sand and gravel filters • Virtually no mineral infiltration • "Encapsulated" artesian aquifer • Glacier is growing! 4 ISBU EFTA00605075 lsbre Holding Corp. Why Purity Matters • More effective in bringing nutrients to the cells • More efficient in eliminating toxins from the body • Minerals in water are inorganic, cannot be processed, and must be removed ■ Natural deterrent to contamination 5 IS 8 kE EFTA00605076 Isbre Holding Corp. Exclusive Rights • Private 99-year exclusive water rights agreement • Norwegian Government permit to extract 5 million gallons per day • Control of all water resources in Osa Valley 6 ISBU EFTA00605077 Isbre Holding Corp. Global Bulk Water Opportunity • Water Bottlers • Pricing Advantage • Packaging Advantage • Other Beverage Companies • RTD Teas • Functional Beverages • Bulk Users • Pharmaceuticals • Technology Companies • Governments • Military • Disaster Response • Humanitarian Groups ' IS 8 IkE EFTA00605078 Isbre Holding Corp. Global Bulk Water Opportunity Per Capita Consumption by Leading Countries 2002-2007' 2007 Rank Countries Gallons Per Capita 2002 2007 1 United Arab Emirates 35.2 68.6 2 Mexico 37.7 54.1 3 Italy 44.2 53.3 4 Belgium-Luxembourg 32.7 39.5 5 France 37.1 35.8 6 Germany 27.8 33.3 7 Spain 29.7 31.7 8 Lebanon 24.9 29.3 9 United States 20.1 29.3 10 Hungary 13.5 28.5 1. Source: Beverage Marketing Corp. 2. Source: Bottled Water: Global Industry Guide — MarketLine International "In 2012, the Global bottled water market is forecast to have a volume of 165.5 billion liters, an increase of 38.6% since 2007"2 1SBU EFTA00605079 lsbre Holding Corp. Bulk Water Sales Margins • Cost: NOK 20 per m3 = $0.012 per gallon • Cost: NOK 800,000 per 40,000 tonne vessel = $122,865 per 10,568,032 gallon vessel • Sale: $0.075 per gallon = $792,602 per vessel • Profit: $669,737 = 85% Margin • NOK 10,000,000 Annual Maximum = $1,535,815 Annual Maximum I H 9 IS B kE EFTA00605080 Isbre Holding Corp. Landed Cost Differential Norway Bottling Flexitank Shipping Tanker Shipping Price to Distributor $12.25 $12.25 $12.25 Transportation Cost $3.44 $2.25 $0.51 Packaging & Bottling Cost $7.79 $4.87 $3.78 Total Case Cost $11.23 $7.12 $4.29 Producer Gross Margin $1.02 (8.3%) $5.13 (42.0%) $7.96 (64.9%) Note: Estimate of landed cost of 0.5 liter case. 10 ISBRE EFTA00605081 lsbre Holding Corp. Impact of Landed Cost Differential 42-65% Profit Margins • Unmatched pricing flexibility ■ Unmatched price promotion ability • Unmatched profit margins to fuel growth " IS 8 kE EFTA00605082 Isbre Holding Corp. Packaging • "The World's Best Drinking Water®" — Trademark in U.S. and E.C. • Proprietary bottle design with Glacier cut inside, lsbre won the International Best Label Award in 2002 Tilt UNIT. a.m.& Mar THE WORLD'S BEST DRINKING WATER 1,414VM:::,T,=1-4".".111Z" • "".'"`"'"' ATC 12 iSBU EFTA00605083 lsbre Holding Corp. U.S. Market Roll-Out Stage 1: Establish an all-channel distribution network across the greater New York/Philadelphia Metropolitan Markets (having a combined population of over 25 million people). ACCOMPLISHED. Isbre has assembled a network of leading distributors. Stage 2: Achieve widespread, multi-channel retail placement in the Northeast Market. ACCOMPLISHED. Isbre is now available in over 2,000 supermarkets (over 60% of the supermarkets in the region), 3,000 street accounts, and over 300 restaurants, hotels, etc. Stage 3: Drive case sales through chain or location specific price promotions and other promotional events. Stage 4: Launch a highly focused PR campaign, targeting the most likely Isbre consumer audiences. This effort will be supported with cost efficient, "rifle shot" specific media spend. 13 ISBRE EFTA00605084 lsbre Holding Corp. Distribution New York/Long Island • Oak & Boening New Jersey • Peerless/Crescent Connecticut • Davidson • Haddon House • Tree of Life Philadelphia, PA • Penn. Dist. • Gretz Beer Co. Delaware . Maryland/Wash. M ■ C.B.G. Mid-Atlantic • DPI • Haddon House Texas • Texas-Premium Dist. •in Distribution. .In Negotiations 0 14 1 SB kE EFTA00605085 lsbre Holding Corp. Placement 1-1-2008 6-1-2008 8-1-2008 11-15-2008 6-1-2009 Supermarkets 50 700 1500 1850 2000 Restaurants 50 200 220 230 250 Street 600 2000 2200 2250 2500 Convenience 50 200 200 215 215 Specialty Food Stores 20 50 60 70 110 Hotels 2 20 20 20 30 Golf Clubs 0 8 8 8 8 15 EFTA00605086 The Bristol site is located on the Delaware River just north of Philadelphia, PA. Water will be unloaded into stainless steel storage tanks at the Bristol site. 441, e2 120910 ° 20 000 720E0alopa Te, Jirry4 c 2007 71 07,4;j1; 34:3 , 100,* EFTA00605087 lsbre Holding Corp. Bristol, PA • Bristol facility is an excellent logistics location. Areas from southern Massachusetts to northern Virginia within a 200- mile radius. Boston Rhod Is/and 5 r"s'is 2 Mann nandslnAd 1 'firlstol. PA Bristol. PA" Ph do licla DelLars I - 9.02007 7InraMeIrke SI%an0n. I II I I I I I I 1 100% .' 1:;0081e — Eva oil 542 Oa nu 17 IS BU EFTA00605088 lsbre Holding Corp. Future of the Bottled Water Industry Kim Jeffery — CEO Nestle Waters N.A.: • "Bottled water is perfect due to the absence of negatives." • "In North America YTD, only bottled water and RTD teas have seen positive growth in volumes in the beverage category." • "Bottled water will win within the beverage industry." • "With increasing health issues (obesity, diabetes), bottled water offers a healthy beverage to help battle many of these conditions." • "Bottled water is the #2 beverage consumed by people in America and is growing dramatically and will actually gain share this year." • "Water is big...it will continue to be big." Bernstein Research — October 2, 2009 18 ISBU EFTA00605089 lsbre Holding Corp. Future of the Bulk Water Industry • "Less than 0.007% of all the water in the world is potable." (World Health Organization) • "More than 1.5 billion people lack access to adequate water." (Rohini Nilekani. Yale University. Global Policy Forum) • "The pain caused by high oil prices is nothing like what looms as an even more basic and essential natural commodity — water — faces dwindling supplies and growing demand." (Sarah Slaughter. MIT Sloan School of Management) • "Our continued security and competitiveness depend on sustainable supplies of energy and water." (Regional Plan Association) 19 ISBRE EFTA00605090 lsbre Holding Corp. Future of the Bulk Water Industry • "Water is the petroleum for the next century." (Goldman Sachs, Top Five Risks Conference Report) • "Water, not petroleum, may emerge as this century's most essential — and contested — product." (Harvard Business School — "Is Water the Next Oil?" • "Fresh water will become, after oil, the next great growth commodity." (Aqua America. Water Utility) • "In the beginning of the twenty-first century, clean water will start to become a major regional and inter-regional commodity, being produced and traded in volumes undreamt of today." (Blue Gold — The Global Water Crisis and the Commodification of the World's Water Supply, A Special Report Issued by the International Forum on Globalization) 20 ISBRE EFTA00605091 Isbre Holding Corp. Osa Valley 21 IMF EFTA00605092