EFTA00607980.pdf

Summary of Qualifications Presented to: [Insert Name] December 8, 2009 i.. H,Y,ArT. .3 . EFTA00607980 Hyatt Brands Consistently Outperform $200 $ 160 $120 04 05 06 07 03 Hyatt ADRvs. Upper-Upscale Segment ADR Hyatt RevPAR vs. Upper-Upscale $140 Segment RevPAR $120 $100 $80 os 04 05 06 • Hyatt Competitors 08 • Hyatt Competitors Hyatt brands consistently outperform the competition in the upper-upscale category in both RevPAR and Average Daily Rate (ADR).1 The Hyatt brand has a favorable "halo" among frequent travelers. Focus group customers feel Hyatt has an inherent association with "exclusivity". 2 1. Smith Travel Research & Composite North America full service Hyatt hotels 07 08 America 2.2008 Prophet Study PARK HYATT. ANdA Z. HAW hJX T 1.0. t 1 I S HYATT lAt. HYATT sums" 2 EFTA00607981 Corporate Sales Force — Group • All Directors report to one of four sales offices — Chicago, New York, Washington DC and Omaha, NE • Primarily focus on Hyatt's 1,000 "key" Corporate Sales Force — accounts. These accounts have annual business potential of at least $250,000 in Group room revenue the opportunity to use multiple Hyatt Hotels in a variety of cities 51 Worldwide Sales Directors and have shown consistent loyalty to our brand. 20 National Sales Directors • Market specialists assigned to key vertical markets: • Pharmaceutical • Financial • Religious • Incentive PARK HYATT. AN dA Z. 1:-W41 ..T HYATT 3 EFTA00607982 Corporate Sales Force — National Sales • 20 Directors • Paid a minimum salary with a 2% Sales Bonus Plus on actualized business • Emphasis on short-term, end-user business • Have successfully added and reactivated hundreds of organizations since team inception, January 2006. • $90,000,000 total revenue in 2008 2008 Booking Cycle Month Percent 0-12 32% 13-24 51% 25-36 12% 37+ 5% 100% PAFLK HYATT• A N d \ EL-Y.A.T.T ItY, AZT 4 EFTA00607983 Hyatt's Group Worldwide Sales Force North America AtlaMa Boston Chicago Cincinnati Dallas Denver Detroit Houston Kansas City Indianapolis Los Angeles Minneapolis Omaha Phoenix New York Pittsburgh Sacramento Portland Sarasota San Francisco Seattle St. Louis Tampa Washington • SIN HYATT PLACI PARK HYATT* A N d Z. H;Y:AcTLJ 1401 .1 1. 3. NOt t I S SUITES' 5 EFTA00607984 Worldwide Sales Office Production (N.A. 2008) Company # of Managers Net Prod in 2008 Rev Per Manager # of Domestic Hotels Hyatt 51 $737M $14.3M 118 ($6.2M per hotel) Starwood 85 $955M $11.2M 410 ($2.3M per hotel) Marriott 120 $1.4B $11.6M 435 ($3.2 per hotel) Hilton 110 $1.2B $10.9M 247 ($4.8M per hotel) PARK FIVATT• Ndr\Z. KY.A.T.T ry xptT NYAiT 6 EFTA00607985 Worldwide Sales Force — Group Year Group Net Rev Rev Per Managers Production Manager 2006 61 $778M $12.7M 2007 56 $793M $14.1M 2008 51 $737M $14.4M PARR HYAT P• ANdnz. 11,A,T ER' EFTA00607986 RevPar Index Change RevPar Index Change in Re-flagged Hotels Former conversion RevPar Index Hotel Brand of Rooms Year Growth Boston ISwissotel 498 2003 10 - 15 points M ontreal W yndham 605 2003 7 - 10 points Long Island W yndham 358 2004 7-10 points Santa Clara W estin 501 2005 7 - 10 points Jacksonville Adam's Mark 966 2005 25 points Morristown Independent 256 2005 35 points Century Plaza Westin 726 2005 15 points Bonaventure Independent 501 2006 30 points St. Louis Adam's Mark 910 2008 Toronto Holiday Inn 394 2009 PARK HYATT* ANdAZ. T h1.-Y T Pod' s HYATT HYATT 8 BUITIS. EFTA00607987 Group Business Impact WY ,4 -LT Group Business Impact on Two Recent Hotel Openings San Antonio Denver 1000 rms — 73K Function Space 1100 rms — 61K Function Space PARK HYATT* ANdAZ. F L. X Arn Mot t 1 . Y. T is HYATT FLAGS' HYA, T 9 EFTA00607988 Group Business Impact Hyatt Group Business Impact Denver • Group represents over 71% of total rooms revenue. • Hyatt Worldwide Sales contributes 78% annually. • Pre Opening group sales were over $105 Million. (approximately 3 years worth of forecasted group revenue on the books prior to opening) San:Antonio • Group represents over 77% of total rooms revenue. • Hyatt Worldwide Sales Contributes 84% annually. • Pre Opening group sales were over $110 Million. (approximately 3 years worth of forecasted group revenue on the books prior to opening) PARK HYATT* ANdAZ. ELYALT NOM. Hot I s la Hy•,* Ac H • Y6Zo putter 10 EFTA00607989 Group Booking Analysis • 50% of all Hyatt group business YTD is staying in home state and 62% in home region • Average size group business for '09 is $10,000 and for '10 is $40,000 • The top three producing sub markets segments companywide are: — Pharmaceutical / Medical — Government / Military — National Association • Emerging Markets: Continuing Medical Education, GLBT, Catastrophic/Insurance, Legal, Entertainment • 25% of new definites are new customers to Hyatt PARK FIVATT• A Nd\Z. HAM H.-)46,T,T NYAii 11 EFTA00607990 Envision • A unique tool used to track the booking process from beginning to end. • Provides a system to manage contact and organization information and event history. • This tool is able to offer instant real-time availability to the customer. •The only Centralized Database of its kind in the Hospitality Industry. Od{LtIl %RSA* ,4 ,7‘ • ,,••••-• r cro woo... M. ,. 9 1 •• .64 51.10/ 'saint PARK HYATT. A N dA Z. rare g'?'9 12 EFTA00607991 Hyatt's Transient Worldwide Sales Force AN(I , L 13 EFTA00607992 Hyatt's GSA Network Latin America Argentina Bolivia Brazil Chile Colombia Costa Rica Dominican Republic Ecuador El Salvador Mexico Nicaragua Panama Peru Puerto Rico Venezuela H.:411.3 it Canada Hong Kong Singapore Austria Egypt India Portugal Swi and Discover the World Australia China Indonesia Malaysia So. Korea Taiwan Belgium Netherlands France Greece, Ireland Rustia UAE gb. Africa Philippines New Zealand Thailand Denmark Hungary Poland Spain PARK HYATT A N (I \ Z. PP 0 t t I NOt HYATT /LAC" Sun,. 14 EFTA00607993 Corporate Sales Force - Transient • National Sales group is made up of 14 professionals focused in three key areas — Corporate — International & Wholesale — Consortia, Travel Agency & Membership • Handles 300 accounts across all brands and generates revenues of $700 million • Located strategically throughout the country in 12 states • International markets are covered in 50 countries and handle all business & leisure segments • Segment Specialists: Financial, Medical, Consumer Products, Transportation, Telecommunications, Wholesale, Receptive Operators PARK PIVAr, AN (I' Z. 15 EFTA00607994 Sales Administration Jack Home VP Sales Gus Vonderheide VP Sales - Group Jessica Teetaert Admin Asst Rodahl Leong-Lyons VP Sales - Operations J Lee Ann Benavidez RVP Revenue Kevin Kelly RVP Revenue Tim Meyer RVP Revenue Irby Morvant RVP Revenue Linda Wilcox RVP Revenue El Lindsey Colantino Admin Asst PARK HYATT* ANdAZ. HA ern ' ICING , N ot l i s L HYATT BM HYATT 16 BVITIS' EFTA00607995 Hyatt North American Revenue Function Ty !I Imo Senior VP • Revenue Full Service Select Service Rob Frazier Revenue Function Analyst L 'leek Hems VP Sales Full Service:Corporate Sales Rob VP Sales SarmleMON Select Service Transient Ss Tim Obert VP Revenue Ilenegement Full Service Mile Daley VP Reid Markeling Full Service Srvve Eneelein VP Gelatine & Convention Service Full Service Function responsible for all top-line revenue generation in North America...both Full Service and Select Service. PARK HYATT* AN JA HAM 11.-YAT,T 17 EFTA00607996 International Market Business Strategy • Key account focus to revolve around increasing visibility and business solicitation to enhance international market coverage. • Future RFP inclusion in the following accounts FIT programs: - Solicit Key Receptive Operators: AlliedTpro, Gullivers, Hotelbeds, Bonotel, New World Travel, Tourico, ATI, City Tours, Team America, Transhotel and Viajes El Corte Ingles - Target International Wholesalers based in our top 5 European feeder markets to establish direct FIT contracts and subsequently brochure inclusion • UK Wholesalers: Thomas Cook Signature, North America Travel Service, First Choice, Premier Holidays, Kuoni Travel UK , Thomson and Miki Travel • Germany Wholesalers: TUI/Air Tours, DERTour, Meier's Weltreisen, ADAC and FTI • France Wholesalers: Kuoni/Vacances Fabuleuses, Jetset, Vacances Transat and JetTours • Italy Wholesalers: Kuoni Gastaldi, AlpitourNiaggidea, Hotelplan & Viaggi del Ventaglio • Spain Wholesalers: Kuoni Vajes, Viva Tours, Viajes El Corte ingles & Viva Tours PARK HYATT• AN dA Z. 14 (V • 1 1 , HYATT HYATT 18 EFTA00607997 Hyatt Brand Portfolio PARK HYATT" ANDAZ PARK HYATT* A N CIA Z. Over 395 hotels worldwide In over 49 countries GRAND HYATT GRAND HA ART HOT E I S O HYATI- REGENCY REGENC T HO T I I S HYATT PLACE HYATT PLACE HYATT SUMMERFIELD SUITES HYATT SUMMERFIELD SUITES 25 hotels 2 hotels 37 hotels 157 hotels 144 hotels 30 hotels (5 in N.A.) (11 in N.A.) (101 in N.A.) 4,908 rooms 524 rooms 21,719 rooms 70,381 rooms 18,129 rooms 4,084 rooms Worldwide Worldwide Worldwide Worldwide North America North America distribution distribution distribution distribution Luxury Boutique Full Service Full Service Select Service Extended Stay PARK HYATT* A N d 7. kIYAZT K.Y.A.TJ • • • HYAT T 19 EFTA00607998 GRAND HY. Confident, Magnetic, Striking • 37 Hotels, 21 Countries, 6 Continents • Target Customer - The Urban Extrovert • Competitive Set - Conrad, Fairmont, InterContinental, JW Marriott, Shangri-La, W Hotels PARK HYATT• AN dA Z. H;11;LIT s:; HYATT 20 EFTA00607999 Dubai GRAND HYATT LOCATIONS DFW Alr GRAND H A-LT V • Average Hotel Size — 587 rooms • New Development from 350-750 rooms • "A" Destinations in "A" Locations • Urban, Resort, In Terminal Airport ac.1 21 HYATT PARK HYATT* ANdAZ. HP, II I,. HYAT T VILA". EFTA00608000 Minimum of two restaurants Both lobby lounge and bar Expansive meeting facilities Dedicated business center EFTA00608001 a°. HYATT HYEANTT 23 GRAND HYATT GUESTROOMS • 380 to 400 square feet Guestrooms • 4 Fixture Baths • Grand Club Lounge PARK HYATT. A Nd\Z. EFTA00608002 GRAND HYATT PIPELINE Grand Hyatt Hotels under construction Guangzhou, PRC San Antonio, TX, USA Shenzen, PRC Macau, Hong Kong Doha, Qatar Chengdu, China Beirut, Lebanon Moscow, Russia 375 rooms 1,003 rooms 491 rooms 791 rooms 340 rooms 450 rooms 348 rooms 362 rooms 2008 (O) 2008 (O) 2009 (O) 2009 (O) 2009 (O) 2012 2012 2014 GRAND HYATT SAN ANTONIO PARK HYATT• AN dA Z. nOt HYATT ca 24 EFTA00608003 H Y-1,^‘TT R EGE NCY H 0 Innovative, Dependable, Responsive • 157 Hotels, 35 Countries, 6 Continents • Target — From professional managers to department heads, convention groups; busy individuals who want to be productive and revitalized in a responsive, fully-equipped, convenient environment • Positioning — Contemporary design and efficient business services to meet the needs of business / leisure travelers and conventions • Competitive Set — Hilton, Marriott, Renaissance, Sheraton, Westin PARK HYATT. AN d Z. H, X1; 1I T EAT 25 EFTA00608004 Hyatt Regency Locations To! . 4414 .4, • • —us t Huntington Beach • Hotel Size — More than 200 rooms • "A" Destinations in "A" or "B" Locations "B" Destinations in "A" Locations • Urban, Resort, Airport, Suburban, Convention H Y/\&T R EGE NCY HOT E L S 22 PARK HYATT• ANdAZ. FIXAT 1.0 .1 1 1 S HYATT HYATT SUITES." 26 EFTA00608005 Hyatt Regency Public Spaces • Minimum of one, 3-meal restaurant • Lobby lounge and Coffee Outlet • Ballroom and Meeting space based upon market demand • Complete Business Center Services • Minimum 1,400 sf fitness center 27 HYATT HYATT gums" PARK HYATT. A N dA Z. EFTA00608006 Hyatt Regency Guestrooms • 350 to 375 square foot Guestrooms • 3 or 4 Fixture Baths • Optional Regency Club Lounge Ancinz. XX4?..?... 28 EFTA00608007 Hyatt Regency Pipeline Hyatt Regency Hotels Under Development Port of Spain, Trinidad 428 2008 (O) Richardson, Texas, USA 342 2008 (O) St. Louis, Missouri, USA 910 2008 (O) Valencia, California, USA 244 2008 (O) Seattle, Washington, USA 346 2009 (O) Sha Tin, Hong Kong, PRC 567 2009 (O) Toronto, Canada 385 2009 (O) Yekaterinburg, Russia 301 2009 (O) Dushanbe, Tajikstan 220 2009 (O) Toronto, Canada 394 2009 (O) Tsim Sha Tsui, Hong Kong 381 2009 (O) Clearwater Beach, Florida, USA 250 2009 Oubaai, South Africa 132 2009 Curacao, Netherlands Antilles 350 2010 Pune, India 298 2010 Abu Dhabi, United Arab Emirates 200 2010 Dusseldorf, Germany 303 2010 Danang, Vietnam 351 2011 Lisbon, Portugal 88 2011 Lahore, Pakistan 298 2011 Suzhou, PRC 353 2012 HYATT REGENCY TRINIDAD HYATT REGENCY SHA TIN (HONG KONG) PARK HYATT. ANdA t t • HYATT HYATT " ."rule'st" 29 EFTA00608008 Hyatt Centralized Services 62°/o of reservations were delivered through Hyatt's centralized channels at $201 ADR (2008) TOTAL RESERVATIONS ADR Call Centers 13% $206 Global Distribution Systems 13% $237 Hyatt.com 10% $219 External Websites 13% $157 Remote Call Forwarding 13% $208 Total Centralized Channels 62% $201 Hotel Direct 38% $197 Source: Hyatt Global Reservations Center PARK HYATT• AN dA Z. It_ AIT 111 30 HYATT HYATT EFTA00608009 Customer Contact Centers 1 3% of reservations were delivered through Hyatt's call centers at a $206 ADR (2008). Hyatt's eight (8) worldwide call centers provide global. toll-free phone service 24/7 in 28 languages. With 900 employees worldwide the centers handled nine 9) million calls and delivered $1.7 billion in revenue in 2008. Source: Hyatt Global Reservations Center 3 .441:14 1 PARK HYATT* ANdnz. H.-)46,T,T EFTA00608010 Thoughtful Growth Hyatt - Number of Hotels & Rooms Hyatt believes in "thoughtful growth" — we avoid excessive multi- unit development within a given market that serves to dilute the performance of individual hotels. Source: Hyatt Corporation company reports. Hotels Rooms North America 287 83,013 Europe & Middle East 38 10,712 Latin America & Caribbean 9 2,703 Asia Pacific 56 21,667 Total 390 118,095 Park Hyatt 24 4,766 Andaz 2 524 Grand Hyatt 34 20,077 Hyatt Regency 158 70,720 Hyatt Place 137 17,218 Hyatt Summerfield Suites 30 4,084 Other 5 706 PARK HYATT. A N dA Z. KY-14V IIPT C 1 I. n kY. is 161 32 HYATT HYATT "'"arr=" EFTA00608011 Thoughtful Growth Careful market planning avoids overdevelopment and dilution of the performance of individual hotels. Our relative strength in the area of group meetings and conventions serves to help buffer transient demand cyclicality. 2008 2007 % Change OCC ADR RevPAR OCC ADR RevPAR OCC ADR RevPAR Hyatt' 72.4% $177.46 $128.48 73.1% $176.70 $129.18 -0.7% 0.4% -0.5% Marriott2 68.1% $162.07 $110.38 70.9% $160.10 $113.56 -2.3% 1.2% -2.2% Starwood3 68.8% $172.70 $118.89 71.2% $170.77 $121.58 -2.4% 1.1% -2.3% Hilton4 70.7% $161.13 $113.92 72.7% $157.56 $114.55 -2.8% 2.3% -0.5% 1. Composite North American full service hotels: Hyatt Corporation company reports. 2. Composite North American full service hotels Marriott Hotels & Resorts and Renaissance: 2008 10.K. 3. System wide North America Westin & Sheraton branded hotels; 4. Includes mature full service Hilton hotels only; 2009 FDD. PARK HYATT* AN dA Z. HX6 1...T HYAT T HYAT T 33 EFTA00608012 Hyatt Gold Passport Overview H YAT T GOLD PAS S P R Tr' PARK HYATT• ANdAZ. 11.-YATJ Hr riwci °E) 34 EFTA00608013 Global Loyalty Program Overview • Almost 10 million members worldwide • 2 million active in last 24 months —Active membership base has been increasing by over 7% annually —1,052,814 members in the surrounding area of the Mohegan Sun • Represents 23% of Hyatt's overall room nights and gross revenue • Over 79% of members reside in North America —ASPAC 12%, EAME 8%, Latin America 1% PARK HYATT• A N d , HRT 35 All Confidential Information discussed in this ',lamina shall be deemed Confidential Information as defined in the Franchise Aldermen,. EFTA00608014 Value of Membership • Gold — 1.6 million actives • Average annual revenue per member = $900 • Platinum — 5 stays or 15 nights — 240,000 members • Average annual revenue per member = $6,000 • Diamond — 25 stays or 50 nights — 31,000 members • Average annual revenue per member = $16,000 • Members spend 25% more on each stay than non-members • Platinum and Diamond (tier) members represent 13% of the active membership base but account for 31% of overall Hyatt Gold Passport revenue ,ridiorPd.141 .10•••• SAMPLL uomm O. PPIPPI.P. CI POLO • ....... • dald0111.401 - ..IMIPPIP P. PAPIPLE PARK HYATT• ANdAZ. HYATT 36 All Confidential Information discussed In this meeting shall be deemed Confidential Information as defined in the Franchise Aareernent. EFTA00608015 Membership Benefits By Tier • All members — Receive 5 points for every eligible dollar spent — Redeem points for free nights with no blackout, room upgrades and miles — Welcome card upon check-in with a GP dedicated in-house service line • Platinum — same benefits as Gold plus: — Best room available within the category booked — Guaranteed bed type reserved at check-in — Complimentary Internet access — Expedite check-in at a dedicated area for elite members — 15% point bonus • Diamond — same benefits as Platinum plus: — Best room available including Regency CIubTM or Grand CIubTM rooms — Access to Regency Club lounge or complimentary breakfast daily — Suite upgrade four times annually on paid room nights — Special welcome point bonus or food and beverage amenity — 30% point bonus PARK HYATT* AN dA Z. HYET HYATT HYATT 37 All Confidential Information discussed in this meetina shall be deemed Confidential Information as defined in the Franchise Aareement. EFTA00608016 Hyatt Gold Passport vs. Competition Attribute Hyatt Starwood Marriott Hilton Spend to earn a "base level" free night $1,000 $1,000 $800 $700 Spend to earn an "aspirational" free $3,000-$3,600 $6,000—$10,000 $2,800-$7,800 $1,600-$5,300 night No No No No Blackout dates Capacity controls Free internet for elite members* No No No No Yes No No No Guaranteed room availability 48 hours 72 hours 48 hours 48 hours — Top tier elite 72 hours none none none — Mid tier elite Room upgrade for elite members Yes Yes Yes No Suite upgrades for top elite members at Yes No No No time of reservation Bonus points for elite members 15-30% 50% 20-50% 15-50% Expedited check-in for elite members Yes Yes Yes Yes Bed type guarantee for elite members Yes No Yes No PARK HYAT T• ANdAZ. HA AR? 4vi PT, te Ei'l HYATT HYATT PLACt ... 'W. ••••to IVES' 38 All Confidential Information discussed in this meetina shall be deemed Confiden Jai Information as defined In the Franchise Aareement. EFTA00608017 Marketing Tools • Hyatt Gold Passport promotes, on average, three annual global promotions to drive incremental transient business — Communications and offer funded by program • Leverage airline partners on a quarterly basis to promote mileage offers to drive awareness and transient business to Hyatt — Communications and offer funded by program • Complimentary communication vehicles to promote hotel — Monthly E-summary to 1.3 million members — Goldpassport.com special offers and targeted offers — Access to Gold Passport database for Direct Mail and E-mail • Hotel funds DM and E-mail communication and offer liability PARK HYATT• AN dA Z. F T 4. T'l'LT 39 EFTA00608018 Hyatt Gold Passport Overview Hyatt plays well above it's weight with respect to unaided brand awareness and guest loyalty. Hyatt Gold Passport is second only to Starwood in the number of affinity program members relative to system size. Hotels Total Membership Per Hotel Hyatt Gold Passport 390 9,000,000 23,077 Marriott Rewards 3,178 30,000,000 9,440 Starwood Preferred Guest 942 47,000,000 49,894 Hilton Honors 3,200 25,000,000 7,813 Source: Company websites and brochures. PARK HYATT• A N dA Z. FY?6ZT HYET HYATT 40 EFTA00608019