EFTA00623174.pdf

its SYDICTIVE ELEMENT World Class DJ Festival with Global Marketing and Branding Value Introduction to PRESENTING SPONSOR & PARTNER SPONSORSHIP COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623174 / SYDICTIVE *. IELEMENT NEW YEARS EVE 2012 - December 30th & 31st PLACE SURIN BEACH, PATONG, PHUKET, THAILAND DATE 30th - 31st December 2012 DURATION 30th December 2012 - 1st January 2013 COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623175 Its SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st NOT JUST A MUSIC FESTIVAL SYDICTIVE, living out a dream to create a modern-day Woodstock Music Festival. Starting from the spark ignited by the success of the Fabrique Nightclub in Chang Mai, the concept has gestated over the past 3 years finally to be come to fruition. Now our goals are set to create the most original entertainment experience in Asia to date. Sydictive not only will be the premier music festival ever to occur in Asia, it will bring together all the elements of a truly unique sensorial experience. Come join us, be a part of it as our handpicked work-class team brings you SYDICTIVE. Surin Beach, Phuket Thailand - New Years Eve 2012 Dr. Vorachart Petnunthsawong Chairman SYDICTIVE ELEMENT SOMETHING FOR EVERYONE Anticipation mounts as the patrons queue. What draws them might be the world class headliners on our massive international artist line up, or may be its the chance to see the dazzling 3D mapping on the worlds largest ever ocean floating stage. Who knows what exactly made the thousands of party-goers make their mecca-like pilgrimage, all we know is they'll be coming in droves. Be it a university student looking to dance and celebrate among friends or that jet-set bunch looking for a fully pampered bottle- service way to rock in the New Year, SYDICTIVE caters to them each directly. A sensorial flood audial, visual, and physical stimulus of all kinds are only the beginning of it. COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623176 e SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st THE SETTING SURIN BEACH What better backdrop in the world than one of the most beautiful beaches in the entire world? Surin Beach - Phuket Thailand, has been renown among the wealth and privileged who have flocked here in droves annually for their holidays. A true paradise on earth. While we giving this prize beach to the masses to rock in the New Year, we will also be adding a cherry to the cake for the affluent by catering to their every whim in our floating VIP islands that offer prime views of all the action from a posh lounge-like atmosphere. VIP packages offer plush sofa-seating for up to 10 guests, champagne, liquor and spirits of their choice and size be it a Jeroboam id sparkling white-gold or a premium cognac in a cradle. Not only will each table have a dedicated table hostess guests will even have the option to make a selection of whom is to serve them. Custom curated late-night culinary bites by celebrity chef Bobby Chen introduce an element yet to ever be delivered at such an event anywhere in the world. Just off the beach not only will our guests find a second entertainment experience, they will also be immersed in a festive night-market offering a plethora of foods, activities, and goodies. TRADITION FOR A NEW ERA New Years Eve I dare you to find a date on the calendar that naturally bundles the anticipation. This auspicious date not symbolizes a new beginning for us....this is the beginning. The perfect storm is brewing for a new life experience. We will own the worlds party, COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623177 Its SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st SURIN BEACH Phuket Thailand Date December 30th & 31st Duration December 30th - Noon till January 1st - Morning Aim Establish a NYE tradition for the Modern Era. Target 40,000+ General Market 10,000+ Premium Market *over 2 days COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623178 Its SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st THE SPECTACLE STAGE MAIN 14.&*, PI P Ma, •,.-;,`‘•=:, ;----_=.L .i-T, -- AF 410IP"&‘- '''''' zor---aiw- ..dairi....1%."- h,.-..00A.. r arr.- ... a 440 *I"Still" - !Old...ilk SI*iZt_A --=---,,_ - - - ,-7 oz.-, ....v- "0- ,....:,,„., 46.- ...orAir ALIP-_,,,,..fti.z....4....-- - ._••-".. ..-- •-•-...., .....-.....,-....,..Z to - 1PrAZIOpp, -di.. ,OI, Fes•- -.......... ..--.Z...Z AN ACTIVE PART OF THE SHOW The stage itself will be a show and entertainment icon of its own. It will be a stage that will not be forgotten easily with its size, and with the technology used to create an unrivaled experience. The main stage will be engineered with 3D mapping, with a LED backdrop to display special effects customized for each DJ. The sound system will be that of an international standard and imported to ensure that the quality of music being produced by our world-class DJs will be effectively broadcasted. There will be both laser shows as well as an unprecedented hologram show, unlike any that Asia has ever seen. On top of that, our show will be centered in the ocean, kept afloat next to the Surin Beach in Phuket. COPYRIGHT SYDICTIVE ELEMENTS (THAI LAND) © 2012 EFTA00623179 il I SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st THE IN SPECTACLE A STAG E COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623180 SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st THE SPECTACLE ADVANCED IMAGERY The stage will be utilizing the technology of 3D Mapping that will embed lighting within a cloth-like material creating a double layer lighting system that will be able to create an inception-like illusion for the party goers to enjoy. The 3D mapping will be covering both of the stages and will be creating the effects that will be in sync with the music the DJs will be playing. There will also be additional lighting in terms of Lasers, LED, Fireworks, and other pyrotechnics to supplement the 3D Mapping effects for both the stages. As there are some of the DJs that have also made their mark in the music world but are unable to attend the actual event to play their art, the music festival will be using holographic projections to broadcast these DJs. Instead of streaming DJs on screens, there will be DJ holographic projections to further create the illusion of their presence on the center stage. COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623181 SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st THE SPECTACLE EXPLOSIVE PEAKS There will be fireworks show that will be choreographed and synchronized with both the songs the DJs will be playing and the countdown. This is also being played 'beat by beat' to lighting, the songs that the DJ are playing, pyrotechnics, and the 3D mapping background as well. The show will begin during the song before the countdown to midnight on December 31st, and will be further used to emphasize each of the 10 final seconds of the countdown. The final show will be when the countdown hits zero and in celebration of the new year 2013. Integrated pyrotechnics will be used for both the staging area and to supplement the effects of the songs that the DJs will be playing as well as during the actual countdown. The stage will be supplied with silverjet, mime, firing machine, confetti cannon, CO2 jet and silverjerb pyrotechnic special effects. Not only will there be lighting to light up the whole staging area, but there will also be lighting to ensure for the safety and security for the whole festival area. There will also be spot lights used, that will be suspended in the area to create a search, moving form of lighting. This lighting will be colored and will also be in sync to the music that the DJs will be playing. There will also be underwater LED lighting around the floating stage as well. COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623182 i I SYDICTIVE % ..fiELEMENT NEW YEARS EVE 2012 - December 30th & 31st Celebrity Ambassadors Paris Hiltons* COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623183 Its SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st Til E( sctt rl\itD) by the LMFAO " -4. PARTY ROCKERS - Close to 1 billion hits on YouTube "Sexy and I know it" Skyblu by the LMFAO - American electropop consisting of SkyBlu (Skyler Austen gordy, born August 23, 1986). Redfoo is SkyBlu's uncle, meaning that Redfoo's father, music mogul Berry Gordy, is also SkyBlu's grandfather. SkyBlu grew up in the affluent Los Angeles neighborhood Pacific Palisades, where he formed the group LMFAO in 2006. The duo has said its original name was Sexe Dude(read as Sexy Dudes) and the two subsequently changed it at the advice of their grandmother. While "LMFAO" is a common Internet slang abbreviation for "Laughing My Fucking Ass Off', in this case it stands specifically for "Laughing My Freaking Ass Off. COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623184 SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st THE SOUND DASH BERLIN' IS THE FUTURE. Dash Berlin is a true DJ at heart with a profound passion for the comprehensive culture of dance music. He is often described as an invigorating and charismatic newcomer, with the unique ability to leave a long-lasting impression upon his audience well after the night is over. Dash is one of those rare individuals that seems to understand the unwritten laws of the nightclub by nature. He keeps his ever expanding, nocturnal following alert, ecstatic and craving for more, with remarkable precision and skill. One could easily mistake him for a superstar deejay. However, the truth remains that Dash Berlin views the world through the same eyes as his public. "It's virtually impossible to make progress without the continuing support of the people", he humbly said. Dash Berlin, was born as Jeff X. Sutorius, in November 1979, in The Hague, the Netherlands. A family with wide musical tastes surrounded him and because of his late father, who was a distinguished drummer in a jazz band; Dash became acquainted with the typical marks of rhythmic music at a very young age. While still at high school, he became a devoted fan of electronic music, regularly enjoying mix tapes that his older sister brought home from the clubs she worked at as a professional dancer. -A COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623185 THE SOUND MSTRKRFT CAN Its SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st ELECTRONIC DANCE PUNKS MSTRKRFT (pronounced Master-craft) is the pet project from Toronto, Ontario, Canada of musician Jesse F. Keeler (Death From Above 1979) and studio wizard Al-P (Girlsareshort)."It all comes down to feel," states AL-P. "We're interested in making people feel like they want to dance, at least a little bit, so it's all about whatever it takes to get people there." Formed in 2005, the pair has been collaborating, on and off, since 1998. Though they went separate routes - Jesse taking a brief break from music, and Al moving to New York where he worked at studios like Sound on Sound and Chung King recording artists as diverse as Jay-Z,Wyclef Jean, and David Clayton Thomas - the friends remained in contact, trading tapes of their individual, unreleased forays into dance music. COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623186 SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st THE SOUND BASEMENT JAXX UK* DOUBLE TROUBLE ON THE DANCE FLOOR Basement Jaxx is an English house music duo comprised of Felix Buxton and Simon Ratcliffe that rose to popularity in the late 1990s. Basement Jaxx started in Brixton, South London, UK in 1994, where they held a regular club night called Rooty, which would later become the name of their second album. The duo got their name from the location of the studio where they recorded their first EP - it was located in the basement of friends of Simon Ratcliffe. In addition to their own work, Basement Jaxx have become in-demand remixers. Tracks such as 4 My People (which became a massive chart and club hit), Like I Love You and She Wants to Movehave all had the Basement Jaxx remix treatment.Their official website is www.basementjaxx.co.uk COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623187 e SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st THE SOUND ALEX GAUDINCr PRODUCER EXTRAORDINAIRE Alex Gaudino began his adventure in the music business in Italy in 1993 at the famous Flying Records andUMM. In 1998 Alex founded RISE Records, which soon became one of the most respected European labels, signing hit records like The Tamperer and Black Legend - Alex is the only Italian A&R who had two Number Is in the UK sales chart.2000 Nomination as best European A&R at the European Music Awards in London. In 2003 he produced singles with Crystal Waters and Ultra Nate. The single Destination Unknown got massive support and reached the top 2 of the UK Buzz charts.2004 - 2010 Alex has be churning out remixes and hits which several are in the UK top 20 dance charts a notable hit would be in 2010 Alex is back with another hit, proving definitively that he's one of the most successful producers of crossover dance record hits of recent years. I'm In Love (I Wanna Do It) went to #10 in the UK singles sales charts, #1 in the iTunes UK dance singles sales chart, #1 in the Billboard Dance Airplay chart in U.S.A. and many, many other chart results, getting huge radio airplay.His remixes over the last couple of years read like a roll call of dance music's biggest players, including Armin van Buuren's Never Say Never', 'Peace Song' by Bob Sinclar, 'Escape Me' by Tiesto and "Spaceship" by Benny Benassi, "I'm Glade You Came" by The Wanted. COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623188 THE SOUND TIGA CAN Its SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st SUPERSTAR REMIXER Tiga is the stage name of Montreal, Quebec, Canada-born DJ/producer Tiga James Sontag (born 1974). He graduated from Selwyn House School, a prestigious school in Westmount. Before producing music, he was involved in the promotion of rave parties in his native city during the early 1990s, also Tiga was involved in the creation of world renowned afterhours club SONA. In 1994, he opened a record store named DNA Records, and in 1998 founded his own label, Turbo Recordings. Since his rise to success leading into the year 2000 and beyond, Tiga has been ranked the best electro DJ worldwide by DJ ranking polls. Tiga is widely known for his remixes: Tomas Andersson's "Washing Up", Scissor Sisters'Comfortably Numb and Soulwax's "E-Talking" but also for his covers of Nelly's "Hot In Herre",Public Enemy's "Louder Than a Bomb & Felix da Housecat COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623189 THE SOUND KEN ISHII JP Its SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st ASIA'S TECHNO AMBASSADOR Ken Ishii debuted on a legendary Belgian techno label, R & S Records, in 1993. In that year he straight won No.1 on the UK's NME magazine's techno chart, which led him to worldwide recognition. In 1995, the highly praised album "Jelly Tones" (R & S / Sony Japan) was released. In the following year, the video for the single "Extra" from this album (directed by Koji Morimoto, the animator of the worldwide hit cartoon, "Akira") won MTV's "Dance Video of the Year". Since then, Ken has been regarded internationally as one of the Japanese pioneers who can create world class electronic sounds. In 1998, he produced the official theme song for the winter Olympics in Nagano, Japan and it was played in more than 70 countries around the world. Then in 2000, Ken was interviewed and was on the cover of Newsweek magazine, featured as a symbol of the Japanese new culture. This was acclaimed as a great undertaking by a dance/electronic music artist. COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623190 SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st THE SOUND MARCO V "D BIG ROOM SOUND Marco V has been around for many years, as an inventive, style- blending deejay and a successful and devoted producer. Keywords in both careers have always been; energetic, crowd- pleasing and high-quality. Even though he has played in very differing locations, and with house-music constantly changing shape, marco succeeded to create a genuine 'marco v' sound, easily recognizable by its constant drive and uplifting melodies. People love him for it and he never leaves the dancefloor empty. Being a deejay as well as a very productive producer seems like an exhausting job, but he does it smiling. "I can get pretty tired sometimes, but the sound of a cheering audience always gets me through." And that's exactly what they do, cheer. No matter if it's a huge event such as Sensation, DanceValley or Global Gathering, or a regular party at a club. "The audience is always my first concern. If the music is great, but the party isn't happening, something is definitely going wrong. I try to prove that it is possible to create a happy atmosphere with quality music. It is not the easiest way to play, but it has kept me around for all these years." This combination of producing and deejaying gained him the number 15 spot in this year's international IDJ MAG djtop100. COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623191 SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st THE SOUND MYON & SHANE 54 HUN NEW AGE IN TRANCE Being Voted at number 62 into the 2010 Dj Mag Top 100, the Hungarian duo continuous to reach a growing success among the elite producers in Dance music today. Arm with their sharp productions, great remixes or cool mash ups, mostly being big favourites of the best djs in the world like Above & Beyond, Armin van Buuren,Ferry Corsten, Paul Oakenfold, Tiesto, Paul van Dyk and many more.ln early 2008 they decided to join forces by forming a production / DJ duo for their outputs. Since then they remixed loads of artists, like Andy Moor, Lange, BWO, Esmaye and more, thus making original productions that ended up on labels like Anjunabeats, Armada or Black Hole. Their DJ style is rather different: as both their history is full of successful mash ups like "Toca's Beautiful Things" or "As Playmo Comes", not a single track remains untouched on stage. With 2 laptops, controllers and synths, their eccentric tastes help them coming out with surprising stuff. Shane also sings their songs live, so it's more of a live act, than an "ordinary" DJ set. They had guest mixes on radio shows like Above & Beyond's "Trance Around the World", Tiesto's "Club Life", Big Al's KISS FM show with more to follow soon. COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623192 Its SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st THE SOUND PENDULUM ' POP DUBSTEP The most recent was a drum'n'bass-influenced electronic rock group from Perth, Australia, who relocated to the UK in 2003. The group (2002) comprises Rob Swire (vocals/synth/producer), Gareth McGrillen (bass guitar/producer/DJ), Perry ap Gwynedd (guitar), Paul 'El Hornet' Harding (DJ), KJ Sawka (drums) and Ben'The Verse' Mount (MC). In 2012 they broke up, however El Hornet and MC Verse still use the name Pendulum for DJ sets. In 2005 they released their debut album, Hold Your Colours . Critically, the album was well-received in both the United Kingdom and Australia. In addition, it was one of the biggest selling Drum and Bass releases of all time. Pendulum have also collaborated with Freestylers, releasing the single "Fasten Your Seatbelt". MC Spyda and DJ Tenor Fly also feature as vocalists on "Tarantula" . COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623193 THE SOUND TY D I Aus Its SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st AUSTRALIA's #1 DJ Signed to the respected Armada label at the tender age of 17, Australia's Tyson Illingworth already has this and numerous triumphs under his belt and he's not even close to breaking a decade in the business yet. Better known, and already widely known, as DJ tyDi on the EDM circuit and commanding audiences around the globe it's evident there is so much more to come from this musically accomplished phenom. Of course if DJ tyDi settles on a 7:00pm Brisbane time / 5:00am DC time wake up call for an interview via Skype one does not turn it down because it may be a missed opportunity, and tyDi is not one to be missed. EDM for Life acquired a cherished opportunity to chat with the ebullient DJ about his rock roots, his pianist outbursts, and his affinity (and ours) for red wine, Tom Fall, and San Francisco. We also delve into his clothing line and his aptly named, recent release Shooting Stars... COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623194 SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st THE SOUND NEVER STOPS AND MANY MORE WORLD-CLASS DJ's COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623195 IS SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st ARRIVE IN STYLE SYDICTIVE ELEMENT by R Airlines SYDICTIVE ELEMENT No matter which way you like to travel...we bring you there in style. Private Airplanes With onboard DJ entertainment - flying nonstop from Bangkok - Phuket - Bangkok. Train & Busses Special SYDICTIVE ELEMENT train & bus service from Bangkok - Phuket - Bangkok. COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623196 SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st GENERAL ADMISSIONS TICKET PRICING: EARLY BIRD ADVANCE AT THE DOOR 2 DAY ADVANCED BEVERAGES: BOTTLED WATER SODA BEER COCKTAILS DELUXE ZONE TICKET PRICING: ADVANCE AT THE DOOR 2,000$ 2,500$ 3,000$ Before Oct 31st Before Dec 29th 4,000$ Before Dec 29th 60$ 100$ 150$ 200$ 4,000$ 5,000$ Limited to 2500 *If available STANDING TABLES: 4 PERSON PACKAGE 15,000$ Limited to 200 Tables Includes 1 bottle Spirits, 1 bottle Champagne, access to GA & Deluxe Zones BEVERAGES: BOTTLED WATER SODA BEER COCKTAILS BOTTLED SPIRITS BOTTLED CHAMPAGNE 60$ 100$ 150$ 200$ 2500$ 2500$ PREMIUM ISLANDS PREMIUM PACKAGES: 6 PERSON PACKAGES 60,000$ (p/day) Limited to 150 Tables Includes Personal table hostess, 2 Bottles of Premium Spirits, 2 Bottle of Premium Champagne, access to GA Deluxe Zones & Premium Islands*Customized plans available 10 PERSON PACKAGES 90,000$ (p/day) Limited to 150 Tables Includes Personal table hostess, 4 Bottles of Premium Spirits, 4 Bottle of Premium Champagne, access to GA Deluxe Zones & Premium Islands*Customized plans available BEVERAGES: PREMIUM BOTTLED SPIRITS 5000$ - PREMIUM BOTTLED CHAMPAGNE 5000$ - LARGE FORMAT & ULTRA PREMIUM BY ORDER PRIVATE PARTY PRIVATE FLOATING VILLA: 20 PERSON PACKAGES 2,000,000$ Limited to 4 Includes 2 Hostess, 2 service staff, 8 Bottles of Premium Spirits, 2 Bottle of Premium Champagne, access to GA, Deluxe Zones & Premium Islands *Customized plans available PRIVATE BEACH CABANA: 20 PERSON PACKAGES 1,500,000$ Limited to 10 Includes 2 Hostess, 2 service staff, 8 Bottles of Premium Spirits, 8 Bottle of Premium Champagne, access to GA, Deluxe Zones & Premium Islands *Customized plans available COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623197 is SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st GENERAL ADMISSIONS PROFILE AGE: Under 24 25 - 34 35 - 44 45 & Above SEX: Male / Female RACE: PERCENTAGES: 48% 32% 18% 2% PERCENTAGES: 58% / 42% PERCENTAGES: ASIAN NON-ASIAN WORK POSITION: 84% 16% • • PERCENTAGES: • Under 25 25 - 34 35 - 44 45 & Above CEO / Chairman / President / Top-Level 8% Vice-President / Director / General Manager 11% CFO / Treasury / Controller 7% Owner / Sole-Proprietor / Self-Employed 28% Managerial / Supervisor 17% Professional (Doctor, Lawyer) 4% Financially Independent 4% Retired 1% Student / Recent Graduate 4% Others 16% • Male Female COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623198 SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st MASS MARKETING METHODS PERSONALIZED Domestic & International Promoter Driven • TV Advertising Incentive Driven • Radio Advertising Social Sharing • Print Advertising • PR Campaign Social Media (Blogospheres, Social Network Sites', etc) • Social Media Tastemakers • Online Media Personalized Emails • Partnership Campaigns ESTABLISHING THE BRAND • Word of Mouth Promoter Driven • Hand to Hand Distribution (Flyers) Incentive Driven • Email Blasts (EDM) Social Sharing • Ambient Advertising Outdoor Advertising Social Media (Blogospheres, Social Network Sites', etc) • Guerilla Marketing Tastemakers • Direct Mailers of Invitations Personalized Emails • Bluetooth Marketing Editorial Coverage COPYRIGHT SYDICTIVE ELEMENTS (THAI LAND) © 2012 EFTA00623199 is SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st DRAWING THEM IN COVERING THE BASES 8 SYDICTIVE ELEMENT ELECTRONIC DANCE MUSIC FESTIVAL BEYOND REALITY NEW YEAR'S EVE DECEMBER 30 & 31 2012 SURIN BEACH • PHUKET •THAILAND SYCL - TIVEELEMENT COM is SYDICTIVE ELEMENT WORLD CLASS ELECTRONIC DANCE MUSIC FESTIVAL SURIN BEACH, PHUKET • DECEMBER 30 & 31 2012 Facebook.com/sydictiveelement Sydictiveelement.corn COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623200 i I SYDICTIVE %.. .,IELEMENT NEW YEARS EVE 2012 - December 30th & 31st ON SITE IN SIGHT KEEP THEM COMING COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623201 SYDICTIVE %I •fiELEMENT NEW YEARS EVE 2012 - December 30th & 31st RESIDUAL VALUE MORE THAN JUST A T-SHIRT MORE THAN 50 EXCLUSIVELY BRANDED SYDICTIVE ELEMENT PRODUCTS Watches Beach Chairs c Towels c Cocktail Buckets Condoms Beach Shorts Visors c Caps Wallets Cups Wrist Bands Beach Blankets Sun Cream Bags ° and the T-Shirts COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623202 SYDICTIVE ELEMENT NEW YEARS EVE 2012 • DECEMBER 30 & 31 SURIN BEACH • PHUKET • THAILAND 41; EYES ON YOUR BRAND COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623203 Its SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st MARKETING & BRANDING - PARTNER SPONSOR MAKE AN IMPRESSION VISUAL MATERIALS Placement prominently on all marketing materials "PARTNER SPONSOR Presenting SYDICTIVE ELEMENTS" OR "SYDICTIVE ELEMENT by PARTNER SPONSOR" *subject to laws, rules, and regulations. -Scaled in ratio to the "SYDICTIVE" VISUAL MATERIALS logo no less than 10% -No effects or obscuring of the logo. Social Media Prominent mention of sponsorship on all social media platforms -Facebook, YouTube, Twitter , Instagram. -Blog posting within regards to sponsorship association facebook You Tube ietiater Sitdacitalit COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623204 SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st HOSPITALITY - BRING THEM ON PARTNER SPONSOR CONTENT FOR GIVEAWAYS - 1000 General Admission Tickets per event day for co- branded giveaway via sponsors own platforms or campaign. - 500 DELUXE ZONE Tickets - 30 people for Artist Meet & Greet sessions on both days -AIS promotional booth at event (8X8 1 unit, 3x3 5 units, 5X5 5units -30 free airplane tickets round trip from R Airlines, AIS branding on R Airlines plane - New Year's fire works show to be owned by AIS --Headliners /best acts of each day: -30th Sky Blu of LMFAO show to be owned by AIS --31 ST AKON show to be owned by AIS -AKON to be used by AIS for international roaming influencer --AIS VIP Barge, VIP 20% discount food and drinks --AIS discount across on all entrance tickets 10% --AIS branding on all 27 high end drinks retail booths --Diageo /Serenade Loyalty campaign in leading clubs located in bkk, phuket,krabi, samui, hatyai COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623205 SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31s1 TVC 30 second TV spot on LED screen at CPN's 17 properties: Centralworld, Central Plaza Latprao, Central Plaza Grand Rama 9, Central Plaza Pinklao, Central Plaza Bangna, Central Plaza ChiangMai, Central Festical Pattaya Beach, Central Plaza Khon Kaen, Central Plaza Chiang Rai, Central Plaza Rattanathibeth, Central Plaza Udon Thani, Central Plaza Rama 3, Central Plaza Chonburi, Central Plaza Hat Yai and Central Plaza Surathani. TO BE AIRED FROM NOVEMBER TILL THE END OF DECEMBER. LED on Hello Bangkok (60 points) 47 LED screens at zen LCD Plasma Make a Wish Campaign BILLBOARD: Outdoor Media 1. Dindaeng. 2. Phuket Airport : 2 points 3. PHUKET Billboard : 2 points FREE MAGAZINES (FRONT AND BACK COVER WRAP AROUND) 1. BK (Full page, Thb70,000) 2. GURU (Cover Wrap, Thb250,000) 3. HK (Full page,Thb 90,000) 4. IS (Full page, Thb150,000) OTHERS PP Board with 4 standees. SMS for all ZENs customer base. EDMs for all ZENS customer Base Direct Mail 25,000 for email from middle-high end real estate owners. 10,000 A2 POSTER with logos 50,000 A 5 POSTER with logos POSTERS at all our promotional offices/hotels/pubs/restaurants : 30 points. MARKETING Communication PROMOTIONs with logos in (Brochure / spots): Laos and Myanmar (all yangon movie theatres/pubs/restaurants). COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) © 2012 EFTA00623206 IS SYDICTIVE ELEMENT NEW YEARS EVE 2012 - December 30th & 31st PRESENTING & PARTNER SPONSORSHIP World Class DJ Festival with Global Marketing and Branding Value Partner sponsor: PR, Marketing and Branding Value AIS logo placement on all event communications material 45 ,000,000 Baht. AIS PARTNER SPONSOR Package: 20,00,000 Baht. COPYRIGHT SYDICTIVE ELEMENTS (THAILAND) ©2012 EFTA00623207