EFTA00631470.pdf

From: John Steele To: "Jeffrey E." <jeevacation@gmail.com> Cc: "Lawrence H. Summers" Subject: Re: Meeting Date: Sun, 16 Jul 2017 11:02:48 +0000 Attachments: Magazine_Comps.xlsx; Nautilus_Summary.docx Jeffrey, I wanted to send you a list of magazine comps I put together last year. In the world of serious science our traffic numbers, considering we've only be at it for four years, are pretty good. We beat Discover Magazine, which has been at it a long time, and get nearly 3 times the traffic of the Max Planck Society in the us....which is one of the reasons they want a Channel on Nautilus. And as you'll see in the statistics on our one-sheet, the audience demo is young, very well educated and mostly male. But as I said....would really like to talk to you about those other doors we might explore, in the areas of Neuroscience and computational biology, both of which we're working on potential Channels. john John Steele Publisher & Editorial Director Nautilus 25 Broadway, 9th Floor New York, NY 10004 212-221-3870 x 302 www.nautil.us On Jul 15, 2017, at 10:39 AM, jeffrey E. <jeevacation@gmail.com> wrote: of course. I . your page views are EXTREMELY low. . so not a good indication of success. simplest of you tube uploads for pranks alone total 100 s of thousands. 2. not sure of your target audience. . at all. 3. though the 990 shows 2.4 :anion to publishing. . all the relevant numbers subsumes in there. On Sat, Jul 15, 2017 at 10:35 AM, John Steele < > wrote: Jeffrey, Considering the tumult in media world, I do understand your questions, dare I say skepticism, on a for-profit manifestation of Nautilus, but that was only one door available for Nautilus to support and promote the deeper issues of science and its connection to culture and society that I know are important to you. I would look forward to exploring some of those other doors with you. EFTA00631470 John John Steele Publisher & Editorial Director Nautilus 25 Broadway, 9th Floor New York, NY 10004 212-221-3870 x 302 www.nautil.us On Jul 15, 2017, at 9:22 AM, jeffrey E. <jeevacation@gmail.com> wrote: John , thanks for the opportunity. However , as a charity it appears to serve a worthwhile cause and fill a needed gap. - as a business . I dont see it. Hope to see you again. sorry On Thu, Jul 13, 2017 at 10:30 AM, John Steele < > wrote: Jeffrey, I just wanted say what a pleasure it was to meet you yesterday and thank for making your time available to hear more about Nautilus. You mentioned how comfortable you are in the world of numbers...so I wanted to provide a few more. Nautilus Revenue 2016 (minus grants) - $873,951...up 30% year over year since 2013 Revenue Year to Date 2017 - $773,600 Subscription revenue up 91% ($270,000 vs $143,282) over same period in 2016 and Q4 historically accounts for 40% of Nautilus' subscription revenue. Nautilus online traffic Jan 1, 2016 to July 13, 2016 - 6,321,786 page views Year to date 2017 - 9,118,936 page views up 44% From 2013 to 2016 annual growth was over 30% year over year. And all of this growth was organic with no real marketing. I've attached our 2015 990. It was the transitional year for Nautilus as we transferred all the Nautilus assets from Nautilus Ventures LLC to NautilusThink Inc, the 501(c)(3) and the foundation hired Ventures to produce the magazine during the transition....so the costs are listed as a "program expense" and not delineated. The transfer was completed in 2015 and Nautilus Ventures LLC was dissolved. I've also attached a draft operating agreement prepared with Robert Lyons at Marks Paneth for a for-profit newco that would be partly owned by the 501(c)(3), as we discussed the mechanics of such an hybrid entity. Thanks again and look forward to hearing back from you next week. John EFTA00631471 John Steele Publisher & Editorial Director Nautilus 25 Broadway, 9th Floor New York, NY 10004 212-221-3870 x 302 www.nautil.us please note The information contained in this communication is confidential, may be attorney-client privileged, may constitute inside information, and is intended only for the use of the addressee. It is the property of JEE Unauthorized use, disclosure or copying of this communication or any part thereof is strictly prohibited and may be unlawful. If you have received this communication in error, please notify us immediately by return e-mail or by e-mail to jeevacation@gmail.com, and destroy this communication and all copies thereof, including all attachments. copyright -all rights reserved please note The information contained in this communication is confidential, may be attorney-client privileged, may constitute inside information, and is intended only for the use of the addressee. It is the property of JEE Unauthorized use, disclosure or copying of this communication or any part thereof is strictly prohibited and may be unlawful. If you have received this communication in error, please notify us immediately by return e-mail or by e-mail to jea@gmail.com, and destroy this communication and all copies thereof, including all attachments. copyright -all rights reserved EFTA00631472