EFTA00658991.pdf
PDF Source (No Download)
Extracted Text (OCR)
From: How to Academy
To:j <jeevacation@gmail.com>
Subject: Spring Programme. Werner Herzog, Will Self, and new Business, Culture and Lifestyle events.
Date: Wed, 07 Jan 2015 16:10:21 +0000
How to: Spring Programme and Highlights
View this email in vour browser
This will not be your usual Q + A. Will Self, the novelist and vociferous commentator,
will be answering questions of profound importance; posited by himself, us, the
audience, or simply pulled out of thin air. Questions such as: What will happen to
literary culture in the wired world? Is the right/left political divide otiose? Is it possible
to enjoy the city without money? What is the nature of consciousness? And many
EFTA00658991
more beside...
Et
Et
JANUARY EVENTS
EFTA00658992
16.01.2015
Evening Event, 6.45pm-9pm
how to: Werner Herzog in conversation with Paul
Holdengraber: " Guidance for the Perplexed. "
with Werner Herzog, Paul Holdengraber
"Martin Luther was asked what he would do if the
world were coming to an end that same day. There is
a wondrous serenity to his response. "1 would plant
an apple tree," he said. Me, l would make a film."
Werner Herzog, from "Werner Herzog — A Guide for
the Perplexed: Conversations with Paul Cronin"
(2014).
Werner Herzog has produced, written, and directed
more than 60 feature and documentary films,
including Grizzly Man, Woyzeck, Aguirre, The Wrath
of God, Fitzcarraldo, and ...
Read more and book.
EFTA00658993
20.01.2015
Evening Event, 6:30pm-7:45pm
how to: Beat Depression
with Rachel Kelly, Jamie Arkell
Feeling low after Christmas?
Join consultant psychiatrist Dr Jamie Arkell and
bestselling author Rachel Kelly as they discuss 'How
to beat depression'.
Rachel will share her experiences of different
approaches — drugs, therapy and, of all things,
poetry.
Dr Arkell will discuss the most effective ways of
treating the illness.
Read more and book.
EFTA00658994
22.01.2015
Evening Event, 6.30pm•8pm
how to: how to: The Behavioural Economics of
Everyday Life
with Joe Gladstone
Do you want to improve your finances? Increase
motivation at work? Lead a happier and more
fulfilling life? Achieve your goals? Then join us for
this introduction to behavioural economics, and a
look in to how it can be used to improve our
everyday lives.
Drawing on the fields of economics and psychology,
behavioural economics is currently one of the most
popular ideas in formulating public policy and
informing consumer studies.This is because
understanding how and why people make decisions
can help to influence behaviour; and goes to the very
core of...
Read more and book.
EFTA00658995
26.01.2015
Daytime Event, 9:30am•12:30pm
how to: Lean In — A practical guide for women to
advance their careers
with Katie Driver, Cara Moore, Rina Goldenberg Lynch
Are you unclear about what Sheryl Sandberg means
when she invites women to 'Lean In'? Are you keen
to advance your career yet unsure which steps to
take? Do you want to create an authentic strategy,
feel more confident and follow it through?
In this session, three experienced coaches will help
you set out the practical steps you can take day-by-
day to make your successful career a reality. They
will show you how to 'Lean In' with confidence so
you can have the career you want and make it
work....
Read more and book.
EFTA00658996
26.01.2015
Evening Event, 6:30pm•8:00pm
how to: Raise money for your new business
with Julian Costley
It's tough out there. As if coming up with a great idea
wasn't a big enough challenge. You know you need
funding, but how on earth do you go about getting it?
Nowadays you can't just bang out a business plan
and throw in the odd spreadsheet. Today's investors
are too sophisticated. So, if you could use a little
help, this course is for you!
You'll learn how to run a successful funding
campaign combining approaches to angel investors
with crafty use of the new crowd funding companies.
Read more and book.
EFTA00658997
29.01.2015
Evening Event 6.30pm - 7.45pm
how to: Read Chaucer
with Paul Strohm
And gladly wolde he leme, and gladly teche."(G.
Chaucer, The Canterbury Tales)
New Years Day, 1386. Middle-aged bureaucrat and
occasional poet Geoffrey Chaucer is enjoying the
comfortable London life. His close connections to the
booming wool trade mean that he is rarely in want, at
a time when the majority of his countrymen live in
abject poverty.
However, just twelve months later, this part-time
philosopher, bureaucrat, courtier and diplomat would
find himself jobless, homeless, widowed and living in
provincial exile....
Read more and book.
EFTA00658998
MIND & BRAIN
EFTA00658999
Gr
Gr
11.02.2015
Evening Event, 6.30pm-7.45pm
how to: The Neuroscience of Decision-Making
with Henrietta Bowden-Jones
Decision-making, as we all know, is a barn-dance of
reason and emotion. But here's something you might
not know: the dance-floor is built out of neurons, and
the brain is the engine-room of your destiny.
Join Henrietta Bowden-Jones on a round tour of the
neuronal pathways that are activated in the decision-
making process. From simple choices to the most
extreme life-and-death scenarios, you will be shown
how different parts of the brain help us to save our
skins in adverse and uncertain conditions — or help
us merely to save the day.
Read more and book.
EFTA00659000
17.02.2015
A Lunchtime Event. 12:45pm-13:45pm
how to: The incredible Power of Neuroplasticity: To
improve and even cure Attention Deficit and learning
disorders, reverse the symptoms of Parkinson's,
and Multiple Scerelosis, and radically lower the risk
of Dementia, and other problems of the brain
with Norman Doidge
For centuries we believed that the price we paid for
our brain's complexity was that, compared to other
organs, it was fixed and unregenerative — unable to
recover from damage or illness. Discussing his
revolutionary new book, Norman Doidge will turn this
belief on its head.
The phenomenon of neuroplasticity — the discovery
that the brain can change its own structure and
function in response to...
Read more and book.
EFTA00659001
23.02.2015
A Lunchtime Event, 12.45pm-1.45pm
how to: The Pleasure and Purpose of Behavioural
Economics
with Paul Dolan
Happiness is many things to many people. Some
say it is the meaning of life... the Beatles a warm
gun. But most would argue that it is unquantifiable.
Most, however, do not include Paul Dolan.
As a Professor of Behavioural Science at the London
School of Economics and an expert in behavioural
economics, Dolan conducts original research into the
measurement of happiness and its causes and
consequences.
During this talk, Dolan will discuss his new book,
Happiness by Design. The book shows...
Read more and book.
EFTA00659002
26.03.2015
Evening Event, 6:30pm•8:30pm
how to: Remember
with Ed Cooke
An introduction to the imaginative techniques and
stories behind the ancient arts of memory. Ed will
lead an interactive, practical tour through the world
of memory techniques, with numerous examples of
how to boost your memory, how to forget and how to
make sense of memory in the modern world.
Ed is a co-founder of
the online
learning platform, a Grandmaster of Memory, has
been regularly placed in the top 10 of the world
memory championships and holds degrees in
Cognitive Science and Philosophy from Oxford
University and from Rene Descartes University,
Paris. In 2007 he trained Josh Foer to...
Repeated due to popular demand.
Read more and book.
EFTA00659003
MAJOR TALKS
EFTA00659004
23.03.2015
Evening Event, 6.30pm•8pm
how to: Read the Qur'an
with Mona Siddiqui
Believed by Muslims to be the word of God, the
Qur'an was revealed to the Prophet Muhammad
fifteen centuries ago. It is addressed to everyone,
regardless of class, gender or age. But what does
this mean for the two billion people throughout the
world who consult it every day?
A sacred text and a great work of literature, but also
a manual of guidance — the Qur'an teaches how to
live a family life, how to marry, whom to marry, what
to eat and how to do business. It outlines the rights
of the people: women and children and parents,
husbands, wives and neighbours. It tells governors
how to rule in war and in peace...
Read more and book.
EFTA00659005
TRAVEL & EXPLORATION
EFTA00659006
17.03.2015
Evening Event, 6:45pm•8:30pm
how to: Travel and Explore — A Literary Travel
Evening
with Philip Marsden, Andrew Robinson, Isabella Tree,
Jonathan Keates, Justin Marozzi, Katherine Runde]]
Welcome to our inaugural evening, in partnership
with Globalista, the first of an ongoing series at the
Tabernacle. The Sense of Place will introduce travel
writers, historians and explorers who will report for
us on a rich medley of places and cultures.
Jonathan Keates, a prolific celebrant of cities,
composers and the joys of Italy, will gives us his
shrewdly affectionate take on Lisbon. Isabella Tree
will talk about Nepal's famous Living Goddess — a
child chosen from the Buddhist caste of goldsmiths
whose role is to watch over the ...
Read more and book.
EFTA00659007
BUSINESS & WORK
EFTA00659008
22.04.2015
Evening Event, 6:30pm•8:30pm
how to: Speak in Public
with Edie Lush
All of us have to do it — "say a few words" — at one
time or another. Most of us are terrified by the
thought of it. But don't panic. This three-hour
workshop will enable you to make fear of your
audience a thing of the past.
Does the prospect of addressing a roomful of people
leave you weak with terror? Does your mouth dry up
and your stomach turn over at the invitation to
speak? Can you imagine a future in which you can
stand up and speak to a crowd without feeling like a
fool? Make your fear a thing of the past. This
practical and interactive session is for people who
want to...
Read more and book.
EFTA00659009
20.02.2015
Daytime Event, 9:30am-12:30pm
how to: Develop your Leadership Skills through
Positive Disruption
with Scott Morrison
There aren't enough leaders out there any more —
we have too many managers — people running
systems, managing processes and generally
following the status quo. The business systems that
managed businesses pre-recession are no longer
valid as we move into this challenging post-
recession age.
Now is the time to create Accelerated Leaders —
those that can be the innovators of cultural,
commercial and creative standard bearing; starting
with yourself and then creating ...
Read more and book.
EFTA00659010
27.02.2015
Daytime Event. 9:30am•12:30pm
how to: Sell (The art of getting anyone to say yes to
anything)
with Gavin Presman
Do you sometimes realise that your job relies as
much on changing minds, as on your particular
specialist skill? Do you sometimes struggle to get
people to buy what you're selling, whether it's your
product, your ideas, or even your personality? Have
you ever wondered why some people can persuade
others effortlessly?
How to: Sell Anything will transform your
understanding and approach to selling, using
practical and effective techniques to increase your
influence. It will show you how ...
Read more and book.
EFTA00659011
02.03.2015
Daytime Event. 9:30am•12:30pm
how to: Generate More Business through your
Website
with Filip Matous
Most companies have a website and some form of
analytics to track how their website is performing. Yet
many don't know how to read their analytics beyond
how many visitors came each month. That won't
help business grow.
Join Filip Matous in an packed 3 hour course that will
leave you with a sound foundation that you can
implement right away to gain more leads and
business.
Read more and book.
EFTA00659012
13.03.2015
Daytime Event. 9:30am•5:30pm
how to: Write Better Copy: a Masterclass in writing
effective press ads, email/direct mail, web copy,
brochures and newsletters.
with Steve Harrison
How to make sure that what you have written gets
seen, engaged with and acted upon.
A One Day Workshop available on Friday 13th
March.
Steve Harrison was European Creative Director
(OgilvyOne) and Global Creative Director
(Wunderman) either side of starting his own agency,
HTW. At HTW, he won more Cannes Lions in his
discipline than any creative director in the world....
Repeated due to popular demand
Read more and book.
EFTA00659013
13.03.2015
Daytime Event, 9:30am•12:30pm
how to: Deliver Killer Presentations
with Neil Chalmers
"The subject of best practice for business
presentations has created a huge amount of heat,
but not necessarily a whole lot of light. There seem
to be a hundred and one variations as to how best to
clinch that deal, or wow your audience with a
relaunched you that even your mother would be hard
pressed to recognise! Does it really have to be so
complex and difficult to make a half reasonable
business presentation? Surely there has to be some
sensible and coherent advice that can be generally
applied?
Well, fortunately, Neil Chalmers has brought some
common sense and...
Read more and book.
EFTA00659014
20.03.2015
Daytime Event, 9:30am•12:30pm
how to: Do your own PR
with Ann Wright
1. Do stories about your or your business never
make it onto Nor into the papers?
2. Do you write press releases or pitches that never
result in media inquiries?
3. Do your competitors get better coverage in
newspapers or on TV?
4. Are you buzzing with ideas for newspapers or
magazines but don't know how to approach an
editor?
It is a fact: editorial coverage has four times the
value of advertising. And with thousands of websites,
newspapers, magazines and broadcasters out
there,...
Read more and book.
EFTA00659015
LIFESTYLE
EFTA00659016
12.02.2015
Evening Event, 6:30pm•8:00pm
how to: A pre-Valentine's Day Special. The Art of
Dating
with Cate Mackenzie
Does it seem hard to go out there and meet
someone? Do you find internet dating daunting or at
least time-consuming? Are you apprehensive about
the 'dating game' but would actually like to give it a
go and find a partner?
Could you do with some tips and tools to meet and
connect with people in 'real life'?
Cate Mackenzie, love coach, psychosexual therapist
and couples counsellor, helps people find love and
intimacy by teaching how to connect naturally and
intuitively,...
Read more and book.
EFTA00659017
Gr
2
12.03.2015
Evening Event, 7pm-8.15pm
how to: Understand The Art of Tango
with Lady Greys Productions, Mark Phoenix, Natalie
Hunt
"Life is like Tango... Sad, sensual, sexy, violent and
quiet."(Unknown)
Following on from our highly successful evenings on
understanding classical and contemporary ballet,
The How To Academy presents — How To:
Understand The Art of Tango.
The origins of the word 'Tango' are heavily
contested. Some say it is from the Latin tangere,
meaning 'touch.' Others claim it is from the Ibibio
African word tamgu, meaning 'to dance.' Whatever
the word's true etymology, it is without doubt that the
essence of this dance...
Read more and book.
EFTA00659018
14.04.2015
Evening Event, 6:30pm•8:45pm
how to: Solve Cryptic Crosswords
with Mephisto (Tim Moorey)
For enthusiasts at all levels from beginners onwards
, this evening event will provide the clues you need
to cracking cryptic crosswords. Tim Moorey will
explain the Ximenes rules and take you through the
basics, after which — with the help of a wine break -
you will divide into pairs to solve a puzzle of your
own. In the words of Stephen Sondheim, 'The nice
thing about doing a crossword puzzle is you know
there is a solution.'
A professional setter of puzzles for The Sunday
Times, The Week, Money Week, The Sunday
Telegraph, and The Times,...
Read more and book.
EFTA00659019
Gr
If there's a course
like to take which isn't currently included in
our programme, email us with the details of what
like us to
organise and if there's sufficient demand, we will contact our extensive
network of distinguished teachers, lecturers and writers to arrange a
course tailored to your needs.
EFTA00659020
2.
Follow on Facebook
Follow on Twitter
EFTA00659021
Copyright O 2015 How To Academy. All rights reserved.
You are receiving this email because you opted in our website
to receive news about courses and offers.
Our mailing address is:
How To Academy
11 Aldridge Road Villas
London. England W11 1BL
United Kingdom
Add us to your address book
and indicated you wished
how to: unsubscribe
update subscription preferences
EFTA00659022
Document Preview
PDF source document
This document was extracted from a PDF. No image preview is available. The OCR text is shown on the left.
This document was extracted from a PDF. No image preview is available. The OCR text is shown on the left.
Extracted Information
Email Addresses
Document Details
| Filename | EFTA00658991.pdf |
| File Size | 777.8 KB |
| OCR Confidence | 85.0% |
| Has Readable Text | Yes |
| Text Length | 16,667 characters |
| Indexed | 2026-02-11T23:21:26.486162 |