EFTA00679969.pdf
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From: David Mitchell
To: Jeffrey Epstein <jeevacation@grnail.corn>
Subject: FW: Update for Southern Trust
Date: Tue, 25 Aug 2015 20:53:27 +0000
DAVID MITCHELL
Mitchell Holdings LLC
801 MADISON AVENUE
New York NY 10065
USA
O
f
From: '
Date: Tuesday, August 25, 2015 at 4:21 PM
To: "Richard corn>" <
>, Darren Indyke <
Subject: FW: Update for Southern Trust
DAVID MITCHELL
Mitchell Holdings LLC
801 MADISON AVENUE
New York NY 10065
USA
O
From: Andrew Altersohn ctl
>
Date: Tuesday, August 25, 2015 at 2:56 PM
To:
Subject: Update for Southern Trust
David here is the most recent update...
I know I sent an update a few weeks ago, but want to keep you all in the loop on the Study and other developments.
We are continuing to get a lot of interest for the Study from major brands via our partners at the ANA and Ebiquity. This week, we had Bank of America, and
MillerCoors agree to join (pending legal review of the participation agreement), and had strong interest from Dell, State Farm, Warner Brothers, USAA and La
Quinta Hotels. And we got a documents finalized with TURN which should allow us to start to get data for Kial Its definitely a process and there are still
roadblocks in our way (e.g., Xasis refused to provide data for Temper Sealy), but slowly we are making progress on all fronts. Details below.
Also...
Huddled Masses (Trading Desk) - we continue to ingest HM data and hope to soon have it available for HM to bring to their clients. This should
lead to rev-share or some deal with HM for 2016
Media Assembly (MDC agency) is reviewing our MSA to potentially start sending us their data for their clients...possibly for study and potentially
just to leverage AD/FIN internally
Horizon Media (Independent Agency) is very interested in partnership opportunities...looking at MSA...which could lead to them leveraging AD/FIN
for paying clients in 2016
• Empower Media (Independent Agency) is very interested in partnership opportunities...talking next week
• LabMatik (consultancy) has introduced us to their largest client Listrak...meeting went great...Listrak considering trial of AD/FIN in 2015
EFTA00679969
• Finalizing a commission based deal with consultancy Tomorro to incentive them to sell in AD/FIN to clients
• and continued dialogue and pursuit with Nielsen/eXelate, IAS, DV, WhiteOps, AdYapper, SMI, MEC, MassXchange, etc..
Speaking...
We are participating in the Media Technology Summit in Las Vegas Sept 9-10...we will be hosting a roundtable on programmatic financial
transparency
I am also speaking on Sept 15th to the ANA's West Coast Financial management committee in LA...hope to recruit brands for study or AD/FIN beta
Plus...
. MDC Ventures is highly considering an investment into AD/FIN...should know more soon
. Continue to meet Agent/Bankers to potentially assist with funding raise in 2016
All this puts pressure on the team, so we are working hard to get the tools ready to ingest and analyze all this data as well as looking for a few additional hires
for Q3/Q4...Engineer, Platform/Product lead, Data Scientist...any leads are welcome.
AA
Brands
STATUS = 0: Signed Agreementlkick off held or scheduled, 1: Want
to participate but can't, 2: Agreement In Process, 3: Interested call
held or scheduled, 4: No Response, 5: Declined, 6: Want to
participate but can't
0. Signed Agreement / kick off held or scheduled
0. Signed Agreement / kick off held or scheduled
0. Signed Agreement / kick off held or scheduled
0. Signed Agreement / kick off held or scheduled
1. Want to participate but can't
2. Agreement in process
2. Agreement in Process
2: Agreement In Process
2: Agreement In Process
2: Agreement In Process
2: Agreement In Process
2: Agreement In Process
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
2: Agreement in process
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
3: Interested / call held or scheduled
4: No Response
4: No Response
4: No Response
4: No Response
4: No Response
CHALLENGES = 1:Privacy 2:
Technical, 3: Legal, 4: Internal 5:
Non•disclosed trading desk
Clorox
Luxottica
IKEA
Walmart
Tempur-Sealy
Kia
Hyundai
Miller Coors
GM
JC Penney
Honda/Acura
Bank of America
State Farm
Pepsi
Ford
TD Ameritrade
Nissan
Infiniti
Dell
Audi
Arby's
Sony Pictures
American Express
Toyota
Unilever
Warner Bros
Kellogg
La Quinta Inns and Suites
Hasbro
Miller Coors
USAA
Pernod Ricard
L'Oreal
Mastercard
Heineken
Genentech
Remy Martin
S. Non-disclosed trading desk
5: Non-disclosed trading desk
3: Legal
4: Internal
3: Legal
3: Legal
3: Legal
1: Privacy/Security
1: Privacy/Security
1: Privacy
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Fiat Chrysler Automobiles
ABC
Pfizer
Colgate-Palmolive Co.
GAP
J&J
Novartis / GSK
Subway
Shell
Andrew Altersohn
Chief Executive Officer
AD/FIN
16 East 34th Street, 15th floor
New York, NY 10016
p:
e:
4: No Response
5: Declined
5: Declined
5: Declined
5: Declined
5: Declined
5: Declined
5: Declined
6. Wants to participate but can't
EFTA00679971
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| Filename | EFTA00679969.pdf |
| File Size | 125.0 KB |
| OCR Confidence | 85.0% |
| Has Readable Text | Yes |
| Text Length | 5,679 characters |
| Indexed | 2026-02-12T13:40:29.430220 |