EFTA00685340.pdf
Extracted Text (OCR)
From: Gianni Serazzi
To: "Jeffrey E." <jeevacation@gmail.com>
Subject: Re:
Date: Sun, 16 Aug 2015 12:48:47 +0000
I understand and I thank you for your consideration.
The 800 will go to cover net working capital coming from growth and to get one final director for the print
division. Of the other 3 directors one is performing really well and the other 2 I just brought them over to these
positions in July. If just one of them makes it we will be at 600k profit. About 150-200k need to go to Paris to
bring in a strong team and finance net working capital.
As per the forecast vs actual you see very clearly the deterioration coming in the summer of 2014. Giancarlo
started spending 2 days in the agency, fired the director and then dealt with the problems of his mother. I am
confident that I will put it again on the right track. Not easy but we will become as strong as fashion.
G
On Aug 16, 2015 2:33 PM, "Jeffrey E." <jeevacation@gmail.com> wrote:
all the agencies , now sell for roughly 50 - 60 perecent of revenue, used to be 100 -125%. no value
admitteldy to contingent case recovery , which could/ should be out of the deal. ie you keep it . . where
does the 800 go, ? if it is to factor receivables. . one thing if it is to buy bookers. another, very aggressive ,
prior projections are a big neg factor. in valuations. very big. .. some months are off by hundreds of percent.
. not good. .
I would like you to make a lot of money on your deal. so ownership , is not relevant getting
the 800 back with security woudl be the issue,
On Sun, Aug 16, 2015 at 3:10 AM, Gianni Serazzi <
wrote:
I think your consideration is accurate.
On top of it you should factor in
-800k would go entirely into the company so that should be added as post money valuation
-on top what is the value of new management (myself) coming in at zero salary? If we use market valuation
that's quite an asset
-I only count the cash once we have it, however we have a lawsuit going on with QVC the big client lost that
stole our models internalizing them that the lawyer says will pay minimum 300k and max 800k within 1 to 2
years
-also please remember that it's written Ebitda but it's cash generation pure and simple
Adding these aspects it brings you to the 4m post money valuation that I honestly believe to be a fair value if
I were sitting on the other side of the table
Thx
On Aug 16, 2015 5:03 AM, "jeffrey E." <jeevacation®gmail.com> wrote:
ive looked carefully at the bad projections and the current numbers only ebitda. it looks as if the value
and comps only give it a 1.5--2.2 value ..
please note
The information contained in this communication is
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EFTA00685340
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the use of the addressee. It is the property of
JEE
Unauthorized use, disclosure or copying of this
communication or any part thereof is strictly prohibited
and may be unlawful. If you have received this
communication in error, please notify us immediately by
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including all attachments. copyright -all rights reserved
please note
The information contained in this communication is
confidential, may be attorney-client privileged, may
constitute inside information, and is intended only for
the use of the addressee. It is the property of
JEE
Unauthorized use, disclosure or copying of this
communication or any part thereof is strictly prohibited
and may be unlawful. If you have received this
communication in error, please notify us immediately by
return e-mail or by e-mail to jeevacation®gmail.com, and
destroy this communication and all copies thereof,
including all attachments. copyright -all rights reserved
EFTA00685341
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| Filename | EFTA00685340.pdf |
| File Size | 127.0 KB |
| OCR Confidence | 85.0% |
| Has Readable Text | Yes |
| Text Length | 3,863 characters |
| Indexed | 2026-02-12T13:41:47.183955 |
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