EFTA00687916.pdf
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From: How To Academy
To: j <jeevacationggmail.com>
Subject: Future of Russia & China. Ways to combat Inequality. Body language. Nudge. Bear Grylls.
Leadership. Copywriting.
Date: Wed, 27 May 2015 13:51:03 +0000
Spring Programme and Highlights
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23.06.2015
Evening Event, 6.30pm•8.00pm
how to: Global Politics. The Future of the U.S, China, Russia and India.
with Graham Hutchings, Anand Menon, Desmond King
In this introductory evening to a 4-part Global Summit, How To Academy and Oxford
Analytica will be focusing on the future of the Great Powers.
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Using the innovative and inspiring format of Oxford Analytica's flagship Autumn
Conference, the expert speakers will explore if Global power, whether defined in
economic, political, military, ideological or other terms, is slipping away from the
countries, sources of ideas and institutions where it has been located for the past
few decades.
Is it congregating around different countries, nodes, organisations and frameworks,
some of them unfamiliar to us in the West? Do we now have few 'Great' powers and
several 'big' ones, complicating the diplomatic landscape at a time of major global
challenges?
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NEXT WEEK
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02.06.2015
Daytime Event, 9:30am•12:30pm
how to: Innovations in Leadership: A Masterclass
with Scott Morrison
There aren't enough leaders out there any more —
we have too many managers — people running
systems, managing processes and generally
following the status quo. The business systems that
managed businesses pre-recession are no longer
valid as we move into this challenging post-
recession age.
Now is the time create Accelerated Leaders — those
that can be the innovators of cultural, commercial
and creative standard bearing; starting with yourself
and then creating more around you so that you and
your organisation can accelerate the performance of
Read more and book.
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02.06.2015
Evening Event, 6:30pm•8:00pm
how to: How Not to Be Wrong : The Hidden Maths of
Everyday Life
with Jordan Ellenberg
In this talk by the New York Times bestselling author
Jordan Ellenberg, we will hear how a little
mathematics goes a long way in helping us not to be
wrong. Instead of an abstract set of rules learnt at
school, we will see how maths touches on everything
we do, and how a little mathematical knowledge
reveals the hidden structures that lie beneath the
world's messy and chaotic surface.
Amongst the many topics covered in the book some
of which will feature in the talk, Jordan explains
calculus in a single page, shows us what maths can
teach us about the existence of...
Last tickets remaining
Read more and book.
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04.06.2015
Evening Event, 6.45pm•8pm
how to: Inequality: What Can Be Done? (A response
to Thomas Piketty's Capital)
with Professor Anthony B. Atkinson - "The Godfather of
Inequality Economics"
Inequality is one of our most urgent social problems.
Talk of the 99% and the 1% is entrenched in public
debate — but there has been little discussion of what
can be done.
In Inequality: What Can Be Done, written in
response to Thomas Piketty's Capital, Tony Atkinson
sets out to do two things that book didn't: one, to
show that inequality isn't growing simply because the
rich are getting richer; more people are moving into
poverty and this is the more terrifying aspect...
Read more and book.
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05.06.2015
Lunchtime Event, 12:30pm•13:45pm
how to: Adventure with Bear Grylls: Live from the
Royal Institution.
with Bear Grylls
Join Bear Grylls for his only London talk as he
launches his first novel, Ghost Flight. Expect action,
adventure and extreme survival and a veritable
storming of the bestseller charts.
Bear Grylls' prime-time adventure TV series' are
some of the most watched shows on the planet,
reaching an estimated 1.2 billion viewers in over 200
countries.
His 16 books include the number one bestseller Mud
Sweat & Tears, which was also voted the most
influential book in China in 2012.
Read more and book.
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BUSINESS
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12.06.2015
Daytime Event. 9:30am•12:30pm
how to: Negotiate
with Gavin Presman
Do you have to negotiate in your business, family or
personal life? Do you sometimes wonder whether
you are getting the best deal for your business, your
family, or yourself?
How to: Negotiate will teach you the proven
strategies and tactics that professionals use to get
more from every deal. It will show you how applying
the simple principles of win/win negotiation will leave
you richer in every area of your life.
This powerful workshop will engage and inspire you
to take a new look at how you negotiate in all areas
of your life....
Read more and book.
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12.06.2015
Daytime Event, 9:30am•5:30pm
how to: Write Better Copy: a full day masterclass in
writing persuasive headlines, email/direct mail,
brochures, strategy papers, internal documents,
newsletters, press ads and press releases.
with Steve Harrison
How to make sure that what you have written gets
seen, engaged with and acted upon. Whether you're
a one (wo)man band drumming up work from your
prospects, an established business trying to get
more from that mysterious thing called "content", or
you simply need to persuade your colleagues to
adopt your point of view, the secret of writing
effective copy lies in the work you do before you
confront the blank screen.
Yet most writers rarely have a clear idea of what they
want to say or what ...
Read more and book.
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15.06.2015
Daytime Event. 9:30am-12:30pm
how to: Get Your Website Noticed (A Masterclass in
driving traffic to your website through SEO, Paid,
PR, Social & Direct channels)
with Filip Matous
There's no escaping it. If you want to scale your
business you need to increase attention from the
right markets. Quality attention requires your time,
your money or both.
Attention online = traffic. But what traffic do you
need? And how much of it?
Join Filip Matous in a packed 3-hour course that will
leave you with a sound understanding of the main
traffic channels that exist and how to get the right
kinds....
Read more and book.
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16.06.2015
Evening Event, 6.30pm•8pm
how to: Interpret Body Language (Taught by deaf
trainers)
with Skyway Academy
Imagine that everyone you've ever spoke to heard
the opposite message you tried to communicate. It is
possible that this has actually happened with some
of the people you've spoke to today. What exactly is
your body telling people? What exactly is their body
telling you?
With body language comprising up to 90% of our
overall communication, this workshop taught by deaf
trainers, who necessarily have been analysing body
language since birth, will help you become more
conscious of the signals you send and better at
interpreting the signals sent by others.
Read more and book.
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ECONOMICS
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11.06.2015
Lunchtime Event, 12:45pm•13:45pm
how to: Misbehaving- The Making of Behavioural
Economics
with Richard H. Thaler
This talk for the How To Academy coincides with the
publication of Richard Thaler's new book on
behavioural economics.
Richard Thaler has spent his career studying the
radical notion that the central agents in the economy
are humans—predictable, error-prone individuals.
Traditional economics assumes rational actors. Early
in his research, Thaler realized these Spock-like
automatons were nothing like real people.Whether
buying an alarm clock, selling football tickets, or
applying for a mortgage, we all succumb to biases
and make...
Last tickets remaining
Read more and book.
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STUDENTS
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29.06.2015 - 30.06.2015
Daytime Event, 9:30am-17:30pm each day with lunch break from
1.2pm
how to: Get a Great Job. A two day intensive
Workshop.
with Anastasia Baker, Frances Wilson, Edie Lush,
Jasmine Birtles, Judith Perle, Rachel Spedding, Tanya
De Grunwald
How do I write a stunning application letter? How
can I make my CV stand out? How do I secure an
internship? How can I shine in an interview?
Don't despair: The How To Academy has the
know-how
Building on the success of our Student Life-Skills
jamborees, we have programmed a nuts-and-bolts,
back-to- basics two-day boot camp to meet the
needs of students about to graduate and University
graduates starting out on the job market....
Read more and book.
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lit
HISTORY
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10.06.2015
Evening Event, 6:45pm - 8:00pm
how to: Understand the Major Role of Singapore in
World War 2.
with Dr Peter Caddick-Adams, Jeya Ayadurai
Singapore was the major British military base in
South East Asia: the Gibraltar of the East and as
such thought to be impregnable. And yet between
the 8-15 February 1942, it fell to the Japanese with
85,000 Allied troops surrendering.
In this How To Academy evening in association with
the Singapore Tourism Board, two eminent military
historians will explain the critical role of Singapore,
recreate what happened in the Battle of Singapore,
described by Winston Churchill as the ' worst
disaster' in British military history and discuss the
outcome....
This event is sold out, if you would like to put your name on a
waiting list please contact
Read more and book.
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Gr
If there's a course
like to take which isn't currently included in
our programme, email us with the details of what
like us to
organise and if there's sufficient demand, we will contact our extensive
network of distinguished teachers, lecturers and writers to arrange a
course tailored to your needs.
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Document Details
| Filename | EFTA00687916.pdf |
| File Size | 481.1 KB |
| OCR Confidence | 85.0% |
| Has Readable Text | Yes |
| Text Length | 10,188 characters |
| Indexed | 2026-02-12T13:42:21.831328 |