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From: "The New York Times"
To: "jeevacationgginail.com" <Jeevacationgginail.com>
Subject: Reminder: here's your February newsletter
Date: Fri, 10 Feb 2017 13:32:02 +0000
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Dear Subscriber,
There's something about audio: a growing trend in media, it offers the
distinctive intimacy of hearing journalists and others giving voice to their
findings, opinions and experiences. Our podcasts and other audio are also
pretty convenient when reading or viewing Times content isn't an option. So,
here's a New York Times Audio primer, and a bit more.
New York Times Audio
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Once there was the golden age of radio; this may turn out to be the golden age
of digital audio. We invite you to sample the world of Times Audio, presenting
our journalists and others talking about a wide range of topics. Hear Wesley
Morris and Jenna Wortham in lively conversations about the cultural scene on
Still Processing; spend Valentine's Day, or any day, with Modem Love, featuring
essays on intimate relationships, read by such talents as Kristin Chenoweth,
Molly Ringwald and Sarah Silverman; get political commentary that speaks
truth to power — and to you — on The Run-Up or in our very latest audio news
brief, The Daily (see below).
New in Audio: The Daily
Michael Barbaro
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Michael Barbaro, distinguished
political reporter and formerly host of
The Run-Up, will start your day with
this news audio brief. Each of "The
Daily" episodes features two to four
segments on a range of timely topics.
LISTEN UP
You can go beyond the The Daily
audio news brief with a daily
message from Michael following up
on one of the day's biggest stories.
What to expect: never a dull moment.
SIGN UP
CATCH UP WITH NYT EXECUTIVE PRODUCER OF AUDIO
Lisa Tobin
Lisa Tobin
Lisa oversees the development and production of The New York
Times's audio report. Previously, she was a senior producer at
WBUR (Boston's NPR news station), our partner in creating the
"Modern Love" podcast. At WBUR, Lisa also served as senior
producer for innovation, and she created Audiofiles, the first
database of notable audio storytelling.
WHAT DREW YOU TO THE TIMES AND OUR EXPANDING
AUDIO INITIATIVE?
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The question being posed by The Times was alluring: "What should
The New York Times sound like?" I was struck by what a big and
existential question that was for a traditional news organization to be
asking. And it indicated to me that the thinking behind this initiative
was quite progressive — that The Times shouldn't sound the same as
it reads. Audio is a distinct medium.
The Times understands that. And so I think it's the most exciting
place to be making audio right now. The challenge at The Times will
never be finding great voices to work with or great stories to tell. It's
about choosing from a staggering number of possibilities and
focusing on the few, thoughtfully selected projects that demand to be
done in audio. Those projects that are best told through this medium
with its particular strengths — intimacy, immediacy, transparency
and voice.
IN THE WORLD OF JOURNALISM, WHAT DISTINCT REWARDS
AND CHALLENGES DOES AUDIO PRESENT, COMPARED TO
PRINT AND VIDEO?
Audio is at its heart a medium that engages its listeners. We talk
about it as a "one-to-one" relationship between the listener and the
person behind the microphone. We grow attached to the voice in our
earbuds. One of the few universal truths of successful audio
programming is a host that people like and feel connected to and find
authentic. This is a relationship that's harder for writers — especially
journalists — to form with their audience. We're bringing the byline
to life.
With that comes loyalty. You want to come back to the people you
care about. And most audio programming is consistent in its delivery
— you can count on the next episode being there every day, or on a
certain day every week.
The Times can't be beat for in-depth coverage of the most important
stories of our time. But it can be difficult to connect in an emotional
way to those stories through traditional print reporting. Audio is
singular in this regard. We read dozens of stories about the refugee
crisis, but it's only after hearing a father's voice break as he describes
the harrowing journey he took with his children that the humanity of
the situation fully resonates with us. And we need both — the
reporting and the voices. When I talked about finding those projects
at The Times that demand to be told in audio, this is one of the things
we're considering — what are the stories of our time that voice will be
able to most powerfully illuminate and bring to life?
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LISTEN UP
Did you know?
r
February 2017 is a celebratory moment for The Times. Know why?
Clue: It's the 75th anniversary of a New York Times institution
that first appeared on page 165 in our paper on Sunday, Feb. 15,
1942, and it has been engaging, amusing and confounding readers
ever since. We invite you to visit its historic premiere: You can
even still participate.
VISIT TIMESMACHINE
ime
Check Out the Most-Shared Articles
These are the recent stories shared most by NYTimes.corn readers.
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The Interpreter
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attention that others? What does the
U.S. get for defending its allies and
interests abroad? Questions like
these are answered in this weekly
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behind the week's biggest stories
directly to your inbox.
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Document Details
| Filename | EFTA00696891.pdf |
| File Size | 283.5 KB |
| OCR Confidence | 85.0% |
| Has Readable Text | Yes |
| Text Length | 6,529 characters |
| Indexed | 2026-02-12T13:44:42.489517 |