EFTA00698296.pdf

From: Deepak Chopra To: Jeff Epstein <jeevacation®gmail.com> Subject: Fwd: press release for meditation paper Date: Mon, 01 Aug 2016 14:15:38 +0000 FYI Deepak Chopra Super Genes: Unlock the Astonishing Power of Your DNA for Optimum Health and Wellbeing Begin forwarded message: From: "Farrell, Glenn' Date: August 1, 2016 at 10:12:51 AM EDT To: "Schadt, Eric" eepak Chopra < Rudy Tanzi u Iec e: press re ease for meditation paper Deepak - Thank you for understanding. I will update the release as you suggested -> to indicate that participants were at a Chopra Center retreat, and that the meditation practice was designed by Deepak Chopra MD, who did not participate in data collection or analysis From: Deepak Chopra Date: Monday, August...la Pim To: Rudolph Tanzi Cc: "Schadt, Eric" "Farrell, Glenn" Subject: Re: press release for meditation paper Listen guys it's ok if I'm not quoted I'm fine if we state the facts !! Deepak Chopra &per Genes: Unlock the Astonishing Power of Your DNA for Optimum Health and Weliheinq EFTA00698296 On Aug 1, 2016, at 8:47 AM, Rudy Tanzi > wrote: We were not planning a release. MGH unusually reserves that for the corresponding authors institution. Sent from my iPhone On Aug 1, 2016, at 8:45 AM, Schadt, Eric < wrote: We will work with our press office to see what is possible. Will you put out a release as well Rudy, from Harvard? And if so will you have a quote from Deepak? That may be helpful in representing that to our office. From: Rudy Tanzi Sent: Monday, Augu To: Schadt, Eric Cc: Deepak Chopra; Farrell, Glenn Subject: Re: press release for meditation paper This was funded by a nonprofit (Chopra foundation). So I think it is good if Deepak is quotes and it will bring more attention to the study. We could maybe say before Deepak quote something about the foundation and have him speak in their behalf? Sent from my iPhone On Aug 1, 2016, at 8:09 AM, Schadt, Eric rote: I think absolutely describing where the retreat was located and your involvement in that is not a problem, since that accurately describes the study that was done! From: Deepak Choprai Sent: Monday, August 01, 2016 8:07 AM To: Schadt, Eric Cc: Farrell, Glenn; Rudolph Tanzi Subject: Re: press release for meditation paper I'm fine --you don't have to be concerned re me. We want the study to get exposure. Just make sure its mentioned that participants were at a Chopra Center retreat and meditation practice was designed by Deepak Chopra MD who did not participate in data collection or data analysis Is that possible ? The Chopra Foundation EFTA00698297 Super Genes: Unlock the Astonishing Power of Your DNA for Optimum Health and Wellbeing, From: Schadt, Eric Sent: Monday, August 1, 2016 8:02:30 AM To: Deepak Chopra Cc: Farrell, Glenn; Rudolph Tanzi Subject: RE: press release for meditation paper Okay, that is what I had thought, so was surprised on the feedback. We can explore more. From: Deepak ChopM Sent: Monday, August 01, 2016 7:46 AM To: Schadt, Eric Cc: Farrell, Glenn; Rudolph Tanzi Subject: Re: press release for meditation paper I'm fine with it 14 Just as FYI the finder was CHOPRA Foundation a non profit 501 C3 No worries Happy to participate in media Deepak Chopra Super Genes: Unlock the Astonishing Power of Your DNA for Optimum Health and Wellbeing On Aug 1, 2016, at 7:34 AM, Schadt, Eric wrote: Yeah, sorry on this, I hadn't thought anything about this, but what appears to have been flagged more specifically was a quote from a hinder that is from a for profit company. When I questioned they indicated that for pharma backed dinical trials they never allow those from the pharma company to make a quote in their releases. Of course I don't view this as the same, but it appears to be the for profit nature that got flagged. Rudy, is this consistent with what Harvard would do? I think it is just the institutions wanting to be more conservative this way. I agree with Glenn though that the more Important discussion of the paper will happen in media interviews, etc. EFTA00698298 From: Farrell, Glenn Sent: Monday, August 01, 2016 12:34 AM To: Deepak Chopra Cc: Schadt, Eric; Rudolph Tanzi Subject: press release for meditation paper Hi Deepak, I hope you had a nice weekend. I have an update re: the press release: I sent the latest version (attached) to the Mount Sinai Press Office, for their review. At Mount Sinai, I draft releases for our team at the Icahn Institute/Genomics Dept, but the Mt. Sinai Press Office needs to formally review, edit, and approve each press release before it goes out. The Press Office reviewed our release, and reminded me that we have a general policy to aol quote individuals or foundations who helped fund the research study,in press releases re: the research itself. Also, they strongly recommend that we only quote individuals who are authors of the research study, in the release. So, my apologies for this change at this late stage, but would it be OK with you if I removed your quote from the release? Please know that I believe what is most important in terms of reaching people will be the media interviews AND the social media activities we will do together. I'm planning and hoping that you'll be an integral part of all media interviews for this research, and all social media activities (such as Twitter Chat, Facebook Live, etc). Eric and I will refer all journalists to you, to hear your perspective on this research, and all our social media activities can be jointly done, and coordinated together. I regard the press release as a "very conservative" (and restricted due to Sinai policies) version of our messaging, whereas with the media journalists + social media -> we have more latitude & flexibility. Please let me know your thoughts. Once again, I'm sony for having to propose this change in the release, and I hope it's OK with you. Thanks, Glenn EFTA00698299