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Case 18-2868, Document 283, 08/09/2019, 2628241, Page408 of 883 e Reach: the percentage or number of people who visit a website out of the total targeted population. ° Referral Traffic: visitors to a site that come from websites other than search engines. e Repeat Visits: visitor traffic to a website in a given period that just includes multiple visits from the same set of IP addresses (i.e., IP addresses with more than one visit); provides a count of the people who have visited a site more than once in a given period. An individual is usually defined by a combination of IP address and browser within a given period but can also be defined by more sophisticated methods. ° Search Engine: a program and associated hardware and processes that allows people to find information on the Web, typically via the submission of queries consisting of terms. ° Search Traffic: visitors to a site that come from search engines rather than from other websites or via direct navigation. e Search: a submission of a query to a search engine, usually in the form of terms forming a query. ° Share: sharing of an article or webpage typically via some social media platform. ° Social Media: content that is shared via a social networking website. ° Unique Visits: visitor traffic to a website within a given period that includes only the first visit (i.e., subsequent visits are ignored), which excludes repeat visits; provides a count of the individuals who have visited a site in a given period.