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Case 18-2868, Document 283, 08/09/2019, 2628241, Page409 of 883 ° Unique Daily Visitors: visitor traffic to a website who visits a site at least once ina given 24-hour period. Each visitor, to the site, is counted once during the reporting period, which means it excludes repeat visits; provides a count of the individuals who have visited a site on a given day. e Visits: a count of all the traffic to a website in a given period, including both unique and repeat visits. e Web Analytics: the measurement, collection, analysis and reporting of web data. VI. METHODOLOGY 16. I was asked to determine the dissemination of articles containing the statements made against Ms. Giuffre. 17. In forming my opinion, I utilized accepted web analytics and related methodologies in developing my assessment. 18. To that end, I employed various publicly available online analytic services, as well as some subscription-based services in conducting my research, including: e Alexa: an online service that provides web traffic data and analysis. ° Compete: an online service that provides web traffic data and analysis. ° Google Keyword Tool: an online service that provides the number of searches for a given set of keywords in a given month on the Google search engine. ° Google Trends: an online service that shows how often a particular term is relatively searched on the Google search engine in a given period. ° SimiliarWeb: an online service that provides web traffic data and analysis. ° SpyFu: an online service providing search data and analytics, including for both paid (i.e., advertisements) and organic (i.e., natural or algorithmic) channels. ° W3Snoop: an online service that provides web traffic data and analysis.