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Case 18-2868, Document 283, 08/09/2019, 2628241, Page437 of 883 Appendix A Curriculum Vitae Full Professor College of Information Sciences and Technology The Pennsylvania State University University Park, Pennsylvania 16802, USA Voice: +1-434-249-8687 Fax: 814-865-6426 Email: jiansen@acm.org LinkedIn: www.linkedin.com/in/iiansen/ Blog: http://jimjansen.blogspot.com/ Principal Scientist, Social Computing Group, Qatar Computing Research Institute (QCRI), Hamad Bin Khalifa University, Doha, Qatar Affiliate Appointment, Department of Computer Science and Engineering, The Pennsylvania State University Affiliate Appointment, Department of Industrial and Manufacturing Engineering, The Pennsylvania State University Director, Information Searching and Learning Laboratory, College of Information Sciences and Technology (ISL?), The Pennsylvania State University Current Advisory Boards e The Pennsylvania Technical Assistance Program (PennTAP) (http://penntap.psu.edu/) e CLAK Impressions (http://www.linkedin.com/company/clak-impressions) e = Innoblue (http://www.linkedin.com/company/innoblue) Research Research Goal: Increase the effectiveness and efficiency for accomplishing information tasks by improving the interaction among people, information, and technology Research Interests: | study the uses and affordances of the Web for information searching and ecommerce, with a focus on interactions among the person, information, and technology. Current active research areas are Web searching, information retrieval, keyword advertising, online marketing, and online social networking within the ecommerce domain. e Sponsored search and keyword advertising e Social media as an information source e Information searching and Web information retrieval Short Bio: Jim has authored or co-authored 250 or so research publications, with articles appearing in a multi-disciplinary and extremely wide range of journals and conferences. He is author of the book, Understanding Sponsored Search: A Coverage of the Core Elements of Keyword 36