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Case 18-2868, Document 283, 08/09/2019, 2628241, Page444 of 883 Refereed Journal Articles Coughlin, D., Campbell, M., and Jansen, B. J. (2015) A Web Analytics Approach for Appraising Electronic Resources in Academic Libraries. Journal of the Association for Information Science and Technology. 67(3), 518-534. Ortiz-Cordova, A., Yang, Y., and Jansen, B. J. (2015) External to Internal Search: Associating Searching on Search Engines with Searching on Sites. Information Processing & Management. 51(5), 718-736. Mukherjee, P, Kozlek, B., Jansen, B. J., Gyorke, A., and Camplese, C. (2014) Designing a Mobile and Socially Networked Learning Assistant for a University-level Keyword Advertising Course. MERLOT Journal of Online Learning and Teaching. 10(3), 351-373. Yang, Y., Qin, R., Zhang, J., Zeng, D., and Jansen, B. J. (2014) Budget Planning for Coupled Campaigns in Sponsored Search. \nternational Journal of Electronic Commerce. 18(3), 39- 66. Mukherjee, P. and Jansen, B. J. (2014) Performance Analysis of Keyword Advertising Campaign Using Gender-Brand Effect of Search Queries. Electronic Commerce Research and Applications. 13(2), 139-149. Jansen, B. J., Liu, Z., and Simon, Z. (2013) The Effect of Ad Rank on Performance of Keyword Advertising Campaigns. Journal of the American Society for Information Science and Technology. 64(10), 2115-2132. Jansen, B. J., Moore, K., and Carman, S. (2013) Evaluating The Performance of Demographic Targeting Using Gender in Keyword Advertising. Information Processing & Management. 49(1), 286-302. Jansen, B. J., Zhang, L, and Mattila, A. S. (2012) Investigating Brand Knowledge of Web Search Engines: User Reactions to Search Engine Logos. Electronic Commerce Research. 12(4), 429-454. Zhang, L, Jansen, B. J., Mattila, A. S. (2012) A Branding Model for Web Search Engines. International Journal of Internet Marketing and Advertising. 7(3), 195 — 216. Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Journal of the American Society for Information Science and Technology. 63(7), 1426 — 1441. Zhang, M., Jansen, B. J., and Chowdhury, A. (2011) Influence of Business Engagement in Online Word-of-mouth Communication on Twitter: A Path Analysis. Electronic Markets: The International Journal on Networked Business. 21(3), 161-175. Jansen, B. J., Sobel, K., and Zhang, M. (2011) The Brand Effect of Key Phrases and Advertisements in Sponsored Search. \International Journal of Electronic Commerce. 6(1), 77- 106. 43