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Case 18-2868, Document 283, 08/09/2019, 2628241, Page453 of 883 Refereed Conference Proceedings Kwak, H., An, J. and Jansen, B. J. (2017) Automatic Generation of Personas Using YouTube Social Media Data. Hawaii International Conference on System Sciences (HICSS-50). Waikoloa, Hawaii. 4-7 January. Gao, Y., Reddy, M., and Jansen, B. J. (2017) ShopWithMe!: Collaborative Information Searching and Shopping for Online Retail. Hawaii International Conference on System Sciences (HICSS-50). Waikoloa, Hawaii. 4-7 January. Whitman, A. and Jansen, B. J. (2016) Commercial Consequences of Amazon’s Community Forums: The Case of the Kindle. The Second International Workshop on Online Social Networks Technologies (OSNT-2016), 13th ACS/IEEE International Conference on Computer Systems and Applications AICCSA 2016. 29 November - 2 December. An, J., Kwak, H. and Jansen, B. J. (2016) Validating Social Media Data for Automatic Persona Generation. The Second International Workshop on Online Social Networks Technologies (OSNT-2016), 13th ACS/IEEE International Conference on Computer Systems and Applications AICCSA 2016. 29 November - 2 December. Das, A., Das, S.S., Ziegelmayer, J.L., Jansen, B. J. (2016) Attention Allocation and Choice: An Eye-Tracking Study. Annual Meeting of the Society for Judgment and Decision Making (SJDM2016). Boston, Massachusetts, 18-21 November. Brown, A., Lush, B., and Jansen, B. J. (2016) Pixel Efficiency Analysis: A Quantitative Web Analytics Approach. 2016 Annual Meeting of the Association for Information Science and Technology, Copenhagen, Denmark, 14-18 Oct. Mukherjee, P. and Jansen, B. J. (2016) Formality Identification in Social Media Dialogue. 2016 International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction (SBP16). Washington DC p. 375-380. 21 June-1 July. Wong, J.S., Pursel, B., Divinsky, A., and Jansen, B. J. (2016) An Analysis of Cognitive Learning Context in MOOC Forum Messages. ACM Conference on Human Factors in Computing Systems (CHI2016), San Jose, CA, USA, 7-12 May. Gao, Y, Reddy, M., and Jansen, B. J. (2016) Shopping as Searching: Collaborative Web Search in the Ecommerce Domain. ACM Conference on Human Factors in Computing Systems (CHI2016), San Jose, CA, USA, 7-12 May. Mukherjee, P. and Jansen, B. J. (2016) Second Screen Interaction Analysis for IRL Events: Phase-Category Investigation of the Super Bow! 2015 Social Soundtrack. The 7" International Conference on Information and Communication Systems (ICICS 2016). Irbid, Jordan. 5-7 April. Mukherjee, P. and Jansen, B. J. (2015) Correlation of Brand Mentions in Social Media and Web Searching Before and After Real Life Events: Phase Analysis of Social Media and Search Data for Super Bowl 2015 Commercials. International Workshop on Event Analytics Using Social Media Data, IEEE International Conference on Data Mining (ICDM2015) Atlantic City, New Jersey. 14-17 Nov., p. 21-26. 52