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Case 18-2868, Document 283, 08/09/2019, 2628241, Page464 of 883 Papers Presented at Technical and Professional Meetings Jansen, B. J., Wong, J. S., Jablokow, K.W., Divinsky, A., Liu, Z., and Pursel, B. (2014) Classifying MOOC Discussion Forum Posts as Information Seeking Interactions and Levels of Cognitive Learning. Workshop on Learning at Scale at ACM CHI Conference on Human Factors in Computing Systems, (CHI 2014), Toronto, CA. 26 April - 1 May. Liu, Z. and Jansen, B. J. (2012) Factors Influencing the Response Rate in Social Question and Answering Behavior. Workshop on Social Media Question Asking at 16th ACM Conference on Computer Supported Cooperative Work and Social Computing (CSCW 2073). 23-27 February. San Antonio, Texas. Jansen, B. J. (2012) Gender Demographic Targeting in Sponsored Search. INFORMS International 2012. 24-27 June. Beijing, China. Jansen, B. J. (2012) Using Mobile Apps to Enhance Classroom Learning. Teaching and Learning with Technology, University Park, PA, 24 March Rosso, M. and Jansen, B. J. (2010) Smart Marketing or Bait & Switch? Competitors’ Brands as Keywords in Online Advertising. 4th Workshop on Information Credibility on the Web (WICOW 2010). World Wide Web Conference (WWW 2010), Raleigh, NC. 26-30 April. Jansen, B. J. (2009) System Controlled Assistance for Improving Search Performance. Human-Computer Interaction and Information Retrieval. Workshop. Washington, DC. 23 October. Jansen, B. J., Zhang, M, Sobel, K, and Chowdury, A, (2009) The Commercial Impact of Social Mediating Technologies: Micro-blogging as Online Word-of-Mouth Branding. ACM Conference on Computer Human Interaction (CHI2009). Boston, Massachusetts. 4 - 9 April. Neale, L., Hunter, L., Jansen, B. J., Murphy, J. (2008) The Google Online Marketing Challenge: A Global Teaching and Learning Initiative. 2008 Society for Marketing Advances Annual Conference. 4-9 November. St Petersburg, Florida. Jansen, B. J., Rosso, M., Russell, D., and Detlor, B. (2008) The Google Online Marketing Challenge: A Multi-Disciplinary Global Teaching and Learning Initiative Using Sponsored Search. 2008 Annual Meeting of the American Society for Information Science and Technology. 24-29 October Columbus, Ohio. Jansen, B. J. (2008). Viewing Searching Systems as Learning Systems. Second Workshop on Human-Computer Interaction and Information Retrieval. 23 October. Redmond, Washington. Murphy, J., Canhoto, A., Hofacker, C., Hunter, L., Jansen, B. J., and Voorhees, C. (2008) The Google Online Marketing Challenge: A Global Teaching and Learning Initiative. 2008 American Marketing Association Summer Marketing Educators' Conference. 8-11 August. San Diego, California. 63