EFTA02390308.pdf
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From:
Gianni Serazzi
Sent:
Sunday, August 16, 2015 3:33 PM
To:
jeffrey E.
Subject:
Re:
Thank you for your support
I agree that the situation =as degenerating from last summer. I had to wait to intervene as I was stil= in the group and I
wanted in any case to get Giancarlo's shares back =n case things went bad. I am now sure I will fix it
You have a clear situation in front of you, how would you structure it t=e best?
Thx
G
On Sun, Aug 16, 2015 at 3:21 PM, jeffrey E. <jeevac=tion@gmail.com <mailto:jeevacation@gmail.com» wrote:
understood, as you are well aware, the structures =could range from a secured loan to biz and you personally .
4>=AO security could not be subject to litigation. ex. structured=so the burden is on you . not the lender. the secuirty is
transferee= on closing and you get it back when money is repaid. not the reverse,Q=A0 . i see that the decline is over a
year old. as you say re =ean carlo, but obvious by nov. of 14,
we are now=sept 15. I only see numbers , not mother
or im sure a wi=e range of jean carlos excuses.
On =un, Aug 16, 2015 at 8:48 AM, Gianni Serazzi
I understan= and I thank you for your consideration.
The 800 will go to cover net working capital coming from growth and to get =ne final director for the
print division. Of the other 3 directors one is =erforming really well and the other 2 I just brought them over to these
po=itions in July. If just one of them makes it we will be at 600k profit. Ab=ut 150-200k need to go to Paris to bring in a
strong team and finance net =orking capital.
As per the forecast vs actual you see very clearly the deter=oration coming in the summer of 2014.
Giancarlo started spending 2 days in=the agency, fired the director and then dealt with the problems of h=s mother. I
am confident that I will put it again on the right track. Not =asy but we will become as strong as fashion.
On Aug 16, 2015 2:33 PM, "jeffrey E." =It;jeevacation@=mail.com <mailtoieevacation@gmail.com»
wrote:
all the agencies , now sell for roughly 50 - 60=perecent of revenue, used to be 100 -125%. no
valu= admitteldy to contingent case recovery, which could/ should be out=of the deal. ie you keep it . . where does
t=e 800 go, ? if it is to factor receivables. . one thing.C2. if it is to buy bookers. another, very aggressive , prio=
projections are a big neg factor. in valuations. very big...A0.. some months are off by hundreds of percent. . not
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good. .40=A0 I would like you to make a lot of money on your deal. =C24> so ownership, is not relevant getting the
800 bac= with security woudl be the issue,
On Sun, Aug 16, 2015 at 3:10 AM, Gianni S=razzi
wrote:
I think your consideration is accurate.
On top of it you should factor in
-800k would go entirely into the company so that should be added as post mo=ey
valuation
-on top what is the value of new management (myself) coming in at zero sala=y? If we
use market valuation that's quite an asset
-I only count the cash once we have it, however we have a lawsuit going on =ith QVC the
big client lost that stole our models internalizing them that =he lawyer says will pay minimum 300k and max 800k within
1 to 2 years
-also please remember that it's written Ebitda but it's cash genera=ion pure and simple
Adding these aspects it brings you to the 4m post money valu=tion that I honestly
believe to be a fair value if I were sitting on the o=her side of the table
Thx
On Aug 16, 2015 5:03 AM, "Jeffrey E." =lt;jeevacation@=mail.com
<mailto:jeevacation@gmail.com> wrote:
ive looked carefully at the bad projections and the c=rrent numbers only ebitda.
it looks as if the valu= and comps only give it a 1.5--2.2 value . .
=br>--
=please note
The information contained in this communication is
=onfidential, may be attorney-client privileged, may
constitute inside i=formation, and is intended only for
the use of the addressee. It is the=property of
JEE
Unauthorized use, disclosure or copying of this
c=mmunication or any part thereof is strictly prohibited
and may be unlaw=ul. If you have received this
communication in error, please notify us =mmediately by
return e-mail or by e-mail to jeevacation@gmail.com
<mailto:jeevacati=n@gmail.com> , and
destroy t=is communication and all copies thereof,
including all attachments. cop=right -all rights reserved
2
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EFTA02390309
=C2*
please note
The informat=on contained in this communication is
confidential, may be attorney-cli=nt privileged, may
constitute inside information, and is intended only =or
the use of the addressee. It is the property of
JEE
Unauthoriz=d use, disclosure or copying of this
communication or any part thereof =s strictly prohibited
and may be unlawful. If you have received this
return e-mail o= by e-mail to j=evacation@gmail.com <mailto:jeevacation@gmail.com> , and
destroy this communication and all copies =hereof,
including all attachments. copyright -all rights reserved
</=iv>
=C240
please note
The informat=on contained in this communication is
confidential, may be attorney-cli=nt privileged, may
constitute inside information, and is intended only =or
the use of the addressee. It is the property of
JEE
Unauthoriz=d use, disclosure or copying of this
communication or any part thereof =s strictly prohibited
and may be unlawful. If you have received this
return e-mail o= by e-mail to j=evacation@gmail.com <mailto:jeevacation@gmail.com> , and
destroy this communication and all copies =hereof,
including all attachments. copyright -all rights reserved
</=iv>
3
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EFTA02390310
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| Filename | EFTA02390308.pdf |
| File Size | 251.9 KB |
| OCR Confidence | 85.0% |
| Has Readable Text | Yes |
| Text Length | 5,652 characters |
| Indexed | 2026-02-12T16:06:10.788960 |