EFTA02408571.pdf
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PROJECT KENNEDY
PROJECT KENNEDY
Private and Confidential
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Performance Update
PROJECT KENNEDY
■ Market conditions for the luxury sports car sector continue to remain extremely challenging
for all manufacturers
■ Kennedy continues to perform below budget, on both a wholesale and retail basis
■ Wholesales to date total 1,215 units versus a budget of 1,825 units, prompting Management
to reduce 2010 wholesale budget from 6,000 sales to 5,053. Management are preparing the
business for a potential further reduction to 4,800 units
■ Kennedy continues to underperform not only against budget but also the market
Units
Kennedy
Bentley
Ferrari
Lamborghini
Maserati
May-10
May-09
Variance
202
228
-11.4%
165
179
-7.8%
223
200
11.5%
43
37
16.2%
172
137
25.5%
■ Poor preparation for the launch of the Rapide has significantly impacted sales
nits
Rapide
Flying Spur
Panamera
Quattroporte
May-10
21
57
907
73
1
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Financial Pressure
PROJECT KENNEDY
•
As the deterioration of Kennedy's performance continues, additional pressure continues to
build on the financial position of the Company
is The risk remains that Kennedy fails to comply with its financial covenants or struggles to
refinance its debt upon maturity
6,500
6,000
5,500
Wholesale
Volumes
5,000
Mar 10 - forecast
revised to 5,825
Dec 09 — Mgmt
4,500
forecast volumes
of 6,000 for 2010
4,000
Accounting
EBITDA
•
.••••
•
Financial
May 10— forecast
revised to 5,385
•••..
Engineering £23m
Apr 10 - forecast
revised to 5,385
Operating
EBITDA
Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10
Jul-10
Aug-10 Sep-10 Oct-10 Nov-10 Dec-10
Volume (LHS)
EBITDA (RHS)
90
85
80
F 75
70
65
60
SS
50
fm
2
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What Kennedy needs:
1.
Stable and secure shareholders
PROJECT KENNEDY
2.
Revamp of Management team to take advantage of the strengths within the existing team.
Critically needs a strong, experienced CEO and to upgrade the sales and marketing
3.
Empowering the Management team to make the necessary changes to develop new
markets
4.
Rationalisation of product ranges, through the elimination of the "low" priced entry
models, to once again position the Company as aspirational and more up-market
5.
Agree a coherent and dynamic fuel economy programme built around the core stable of
products
3
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Capital Requirement
PROJECT KENNEDY
■ Total committed capital of up to £500 million, over 3 years, could be required to fully
implement the strategy. This would include:
—
£200 million to acquire the Company's debt
—
£300 million to develop the business through capital expenditure
■ The new capital would allow Kennedy to:
—
Design and develop new models, re-positioning the Company as the most exclusive
sports car provider
—
Repatriation of production of the new Rapide model from Graz in Austria, to the Kennedy
production facility in Gaydon
—
Bring the Lagonda model into production, allowing the Company to access new markets,
both sectorally and geographically
—
Focus on developing environmental options, especially hybrid
—
Expand the dealership network into new, faster growth, emerging markets
4
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Scenario Analysis
Post-acquisition of the debt, the following scenarios could play out...
Leverage Covenant '
(difficulty envisaged Q3/Q4 2010)
Liquidity Covenant
(difficulty envisaged O2/Q3 2011)
Refinance of Debt
(May 2012)
PASS
FAIL
PASS
FAIL
1
Refinance
Debt holders repaid
in full plus coupon
Unable to fully
Refinance
PROJECT KENNEDY
• Company enters
Administration
• Pre-pack sale to
Consortium
• Should Kennedy pass all covenants and be able to refinance the Debt facility, then Debt holders will
be repaid in full plus the annual coupon (375bps above LIBOR)
• If not the Company will enter Administration and a pre-pack sale will allow the Consortium the
opportunity to take full ownership
5
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Next Steps
The key steps to execution are:
1. Agree Consortium and the capital commitment
PROJECT KENNEDY
2. Mandate Jon Moulton to represent Consortium, to buy Kennedy's debt from banking syndicate,
seeking to achieve the purchase of 66.7% of the facility
3. The possible breach of Kennedy's covenants could be in Q4 2010 for leverage covenants and Q2
2011 for cash flow covenants
4. Upon breach of covenants, accelerate repayment of the debt facility under terms of the loan
agreement
5. Appoint Administrator upon inability of Company to re-pay debt facility to Consortium
6. Administrator to conduct pre-pack sale of Kennedy to the Consortium
6
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| Filename | EFTA02408571.pdf |
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| Text Length | 5,303 characters |
| Indexed | 2026-02-12T16:26:16.488142 |