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feudal times and more distributed than it was in the most vibrant democracies.
Network power, we might say, exists as a sort of skin or surface that ties together
billions of points to each other and to vital, centralized cores. We know our world is
filling with more and better and faster connected devices distributing themselves at
an unmeasureably quick pace; but we are also breeding powerful centralized
knowledge and computing basins. Biological research labs now engage in complex
DNA analysis with powerful desktop tools (distribution), but to work efficiently,
they demand fast reference to the patterns revealed only in immense genetic
datasets (concentration). You can snap high quality videos with your phone
(distribution); you share them with millions on a connected central stage like
Facebook or YouTube (concentration). A financial engineer can architect a new and
profitable trading instrument on his tablet (distribution), but his hopes for profit
depend on instant connection to busy, price-setting markets were prices are set
(concentration.)
This sort of pulling, taffy-like web of ties between small (your watch) and big
(connected data systems) stretches constantly. It’s what you need to picture when
you think of an image of network power. The wired masses in Tahrir square, for
instance, emerge like magic on some once-invisible surface that forms between their
phones and powerful platforms like YouTube. Or: Hyper-linked terrorist groups
appear from nearly nowhere, jerking recruits from suburban London bedrooms via
massively connected messaging platforms. Recall Adam Smith’s line about the
Enlightenment, how a commercial society was one in which every man had to
become a merchant? Well, in our age of connection, every one of us is a node. We sit
on that tense, stretched surface between center and periphery. When we say
“connection changes the nature of an object,” this is the exact balance we have to
comtemplate. “Social structures,” John Padgett and Walter Powell wrote in their
masterful study of complex connected systems, The Emergence of Organizations and
Markets, “should be viewed more as vortexes in the flow of social life than as
buildings of stone.”!°° This idea has some eerie implications: Every structure -
congresses, universities, the company where you work, our minds even - is merely a
temporary collection of relations. And of course those relations can change at any
moment. The tension between concentration and distribution acts, in a sense, like
an hydraulic jaw. It pries power out of older, once-legitimate hands.
Consider the case of my father, a cardiologist. As a doctor he stands at the head ofa
medical tradition run for thousands of years on the idea that the doctor is the center
of your care. If you show up ata hospital on a stretcher with a flat-line on some
heart monitor, my father’s decades of training and practice have always been your
best hope. But today, nearly every patient he sees - even the ones he brings back
from their black flat-line future - second-guesses him as soon as he’s out the door:
Googling their disease, tapping into websites of mixed reliability, joining some
online community of people with the same sickness while they still have tubes in
their nose. Meanwhile, his ideas about your case are under quickening pressure: An
100 Padgett and Powell, p. 8
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