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Not so long ago, Bannon might have been a recognizably modern figure, something of a romantic antihero, an ex-military and up-from-the-working-class guy, striving, through multiple marriages and various careers, to make it, but never finding much comfort in the establishment world, wanting to be part of it and wanting to blow it up at the same time— a character for Richard Ford, or John Updike, or Harry Crews. An American man’s story. But now such stories have crossed a political line. The American man story is a right-wing story. Bannon found his models in political infighters like Lee Atwater, Roger Ailes, Karl Rove. All were larger-than-life American characters doing battle with conformity and modernity, relishing ways to violate liberal sensibilities. The other point is that Bannon, however smart and even charismatic, however much he extolled the virtue of being a “stand-up guy,” was not necessarily a nice guy. Several decades as a grasping entrepreneur without a satisfying success story doesn’t smooth the hustle in hustler. One competitor in the conservative media business, while acknowledging his intelligence and the ambitiousness of his ideas, also noted, “He’s mean, dishonest, and incapable of caring about other people. His eyes dart around like he’s always looking for a weapon with which to bludgeon or gouge you.” Conservative media fit not only his angry, contrarian, and Roman Catholic side, but it had low barriers to entry—tiberal media, by contrast, with its corporate hierarchies, was much harder to break into. What’s more, conservative media is a highly lucrative target market category, with books (often dominating the bestseller lists), videos, and other products available through direct sales avenues that can circumvent more expensive distribution channels. In the early 2000s, Bannon became a purveyor of conservative books products and media. His partner in this enterprise was David Bossie, the far-right pamphleteer and congressional committee investigator into the Clintons’ Whitewater affair, who would join him as deputy campaign manager on the Trump campaign. Bannon met Breitbart News founder Andrew Breitbart at a screening of one of the Bannon-Bossie documentaries Jn the Face of Evil (billed as “Ronald Reagan’s crusade to destroy the most tyrannical and depraved political systems the world has ever known”), which in turn led to a relationship with the man who offered Bannon the ultimate opportunity: Robert Mercer. 7 OK Ok In this regard, Bannon was not so much an entrepreneur of vision or even business discipline, he was more simply following the money—or trying to separate a fool from his money. He could not have done better than Bob and Rebekah Mercer. Bannon focused his entrepreneurial talents on becoming courtier, Svengali, and political investment adviser to father and daughter. Theirs was a consciously quixotic mission. They would devote vast sums—albeit still just a small part of Bob Mercer’s many billions—to trying to build a radical free-market, HOUSE_OVERSIGHT_019927