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small-government, home-schooling, antiliberal, gold-standard, pro-death-penalty, anti-
Muslim, pro-Christian, monetarist, anti-civil-rights political movement in the United
States.
Bob Mercer is an ultimate quant, an engineer who designs investment algorithms and
became a co-CEO of one of the most successful hedge funds, Renaissance Technologies.
With his daughter, Rebekah, Mercer set up what is in effect a private Tea Party movement,
self-funding whatever Tea Party or alt-right project took their fancy. Bob Mercer is almost
nonverbal, looking at you with a dead stare and either not talking or offering only minimal
response. He had a Steinway baby grand on his yacht; after inviting friends and colleagues
on the boat, he would spend the time playing the piano, wholly disengaged from his
guests. And yet his political beliefs, to the extent they could be discerned, were generally
Bush-like, and his political discussions, to the extent that you could get him to be
responsive, were about issues involving ground game and data gathering. It was Rebekah
Mercer—who had bonded with Bannon, and whose politics were grim, unyielding, and
doctrinaire—who defined the family. “She’s ... like whoa, ideologically there is no
conversation with her,” said one senior Trump White House staffer.
With the death of Andrew Breitbart in 2012, Bannon, in essence holding the proxy of
the Mercers’ investment in the site, took over the Breitbart business. He leveraged his
gaming experience into using Gamergate—a precursor alt-right movement that coalesced
around an antipathy toward, and harassment of, women working in the online gaming
industry—to build vast amounts of traffic through the virality of political memes. (After
hours one night in the White House, Bannon would argue that he knew exactly how to
build a Breitbart for the left. And he would have the key advantage because “people on the
left want to win Pulitzers, whereas I want to be Pulitzer!”)
Working out of—and living in—the town house Breitbart rented on Capitol Hill,
Bannon became one of the growing number of notable Tea Party figures in Washington,
the Mercers’ consigliere. But a seeming measure of his marginality was that his big project
was the career of Jeff Sessions—“Beauregard,” Sessions’s middle name, in Bannon’s
affectionate moniker and evocation of the Confederate general—among the least
mainstream and most peculiar people in the Senate, whom Bannon tried to promote to run
for president in 2012.
Donald Trump was a step up—and early in the 2016 race, Trump became the Breitbart
totem. (Many of Trump’s positions in the campaign were taken from the Breitbart articles
he had printed out for him.) Indeed, Bannon began to suggest to people that he, like Ailes
had been at Fox, was the true force behind his chosen candidate.
Bannon didn’t much question Donald Trump’s bona fides, or behavior, or electability,
because, in part, Trump was just his latest rich man. The rich man is a fixed fact, which
you have to accept and deal with in an entrepreneurial world—at least a lower-level
entrepreneurial world. And, of course, if Trump had had firmer bona fides, better behavior,
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