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>> EDITORIAL MARCHING ORDERS
>>
>> Of course, your own explanations are deep, elegant, and beautiful. But give it a rest for this exercise and
please avoid citing your own theory, idea, explanation. Also, think of examples that are not completely
obvious—we don't want a hundred people nominating natural selection, or relativity, or Turing machines.
>>
>> Say something new, true, and interesting based on your own experience, in 1,000 words or less.
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>> Go deeper than the news. Tell us something we don't know. This is not a purely scientific question: this is
question about our culture and ourselves. The ideas we present on EDGE can offer a new set of metaphors to
describe ourselves, our minds, the way we think, the world, and all of the things we know in it.
>>
>> As usual, no politics ("Democrat" "Republican") or politicians ("Obama" "Romney" "Clinton" "Gingrich",
etc.). No editorials, Op-eds, opinion pieces, flippancy. No ad hominem comments. No self-promotion: no
referencing your books, papers, courses. No "selling from the stage", pushing your well-known agenda. No
footnotes, credits, or hyperlinks in the text: stay on the page. No anecdotes about spouses, significant others,
kids, family pets. Write a stand-alone piece: don't respond to the pieces of other contributors already posted.
>>
>> This is the annual opportunity for the EDGE community to give something back, to provide an important
public service, to make a statement by presenting uncompromisingly sophisticated science-minded thinking to
a wide global audience. Be imaginative, exciting, compelling, inspiring. Tell a great story. Make an argument
that makes a difference. Amaze and delight. Surprise us!
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>> TO THE EDGE PRESS LIST
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>> Last year's EDGE Question ("What Scientific Concept Would Improve Everybody's Cognitive Toolkit?" -
http://goo.gl/bEzNP - generated 165 essays (115,000 words) and received global press attention -
http://goo.gl/Y gxs7
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>> For some background on how the EDGE Annual Questions comes together, check out "A Big Question", an
article I wrote for the Nieman Foundation in 2010 - http://goo.gl/udnZg
>> We expect at least as many contributions this year. Please feel free use up to 1,500 words of text (gratis)
without further permission, provided that:
>>
>> (a) EDGE and its URL (www.edge.org) are mentioned in the first paragraph of your print and online piece;
and
>>
>> (b) a hyperlink to the EDGE home page (http://www.edge.org) is provided in the first paragraph of your
online edition.
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>> Edge Foundation, Inc. is a nonprofit private operating foundation under Section 501(c)(3) of the Internal
Revenue Code.
>>
>>
>> Happy New Year!
>>
>> John Brockman
>> Editor & Publisher
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