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Journalist Adam Ellsworth described Siegel’ s “Goodbye Surfing, Hello God” with his most famous example of rock journalism, though his most revolutionary was his article, “The Big Beat.” It appeared in the Playboy-esque Cavalier magazine in 1965 and was one of the earliest writings he’ d ever seen on the development of rock and roll, from slaves singing in chains on their way to America to Bob Dylan “going electric” at the Newport Folk Festival. Then Jules’ friend, Arthur Kretchmer, became Cavalier’ smanaging editor. “When the editorial director later resigned,” Kretchmer said, “there was a 24-hour hiatus before the new editorial director arrived.” Siegel and Kretchmer had been discussing the possibility of publishing an issue on rock and roll, so to make it happen, Kretchmer went into the office at night and retyped the magazine’ s schedule to include their ideas. When the new editorial director started, Kretchmer handed him the schedules and said, “Here’ s what we’ re working on.” The new editorial director suspected nothing and the rock and roll issue went ahead. Once the laughter died down, Jules talked for a good 25 minutes about some of the ups and downs of his writing career and how hard it is to make a HOUSE_OVERSIGHT_024378