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whereby 12 sets up and manages the "virtual public’ school. 12 offers an Internet-based curriculum
(providing the computer hardware and all necessary materials) outside of the conventional brick-and-
mortar setting of traditional public and charter schools. Where legislation has enabled such schools, state
education dollars pay for children who enroll in them. Virtual schools generally generate substantially
larger profits than conventional for-profit charter schools because they receive the same amount of per-
student funding as their traditional public schoc! counterparts despite not having to support a physical
structure. Virtual schools enable students to receive a comprehensive curriculum along with technical
assistance, teacher involvement, computer equipment, Internet access, and instructional materials,
without leaving the public education system. Virtual academies are serving a diverse mix of students.
With the same curriculum, A12 is serving both highly gifted children and children with disabilities. The
self-paced nature of k12’s curriculum and its interactivity allow k12 to serve a broad array of students.
412's students, currently in virtual schools, come from public or private schooling backgrounds, as well as
home schooling backgrounds. A summary of k12's virtual schoo! business is as follows:
B «12 manages virtual schools for students in grades K-9 in 11 states (Arizona, Arkansas, California,
Colorado, Florida, Idaho, Minnesota, Ohio, Pennsylvania, Texas and Wisconsin) plus the District of
Columbia. In the 2006 fiscal year, these schools had a combined enrollment of approximately 18,000
children.
«12 managed schools typically produce test score results which exceed or are equal to state averages
at a cost to the taxpayer that is approximately 70% less than what they would pay for traditional school.
& Virtual schocls are funded primarily through local, state, and federal sources, which k12 expects to
receive approximately $5,300 per student per school year on average. Therefore, the virtual schools
provide access to k12’s world-ciass service and curriculum as well as certified teachers at no cost to
the family.
EB While many of 412’s virtual academies are charter schools, 412 has virtual schools that are not charter
schools but are programs of school districts or other authorized schocl agencies, such as public
universities and federal and state agencies.
District-Managed Schools, kti2’s district-managed virtual programs operate under the contract schools
model. Although somewhat similar to the virtual public schools, contract schools are public schools
operated by private organizations based on management agreements with local school boards. Unlike
charter schools, contract schools do not require specific statutory authority but are created through a
contract between a school management company and a schoo! board in accordance with existing
authority. k12 typically employs the district-managed virtual programs in states where the reimbursement
rate is low. Two states where 412 currently has district-managed virtual programs are Kansas and Utah.
The district-managed virtual programs unit is expected to grow revenue from $3 million in FY 2006 to $11
million in FY 2008.
The Pennsylvania Department of Education commissioned KPMG Consulting to study virtual education in
that state. The October 2001 study stated that the Pennsylvania Virtual Charter School (which uses the
k12 curriculum and management services) “was considered to be the highest quality program based on
the curriculum analysis.” 12 believes that the virtual school market has powerful growth prospects which
are outlined below:
H Strong reenroilment rates. 412 benefits from stable demand for its curriculum and services which is
reflected by current reenrollment rates of approximately 70%.
H Increasing existing school enrollment rates. Existing school enrollments continue to increase at
double digit rates.
BR Expansion into new states. 412 is currently evaluating opportunities to start new virtual schools in
several additional states.
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