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COWEN COLLABORATIVE INSIGHTS February 25, 2019 To further reinforce how CBD has been gaining interest over time, we analyzed the historical number of hemp oil products offered by Amazon (AMZN, John Blackledge), where we can see a continued increase in the number of products sold. Indeed, six years ago, Amazon had been offering roughly 5,000 products, which has quadrupled to over 2 20,000 products today. Figure 21 Over 20K Hemp Oil SKUs Offered by Amazon Today... Figure 22 ...Which Has Increased 4-Fold Over the Past 6 Years # of Hemp Oil Products on Amazon # of "Hemp Oil" Products on Amazon Date # of Products Date # of Products i 1/23/2013 4,975 11/8/2014 11,587 15,000 2/1/2013 5,039 2/7/2015 12,370 10,000 1/10/2014 8,507 3/2/2015 12,430 f° 2/10/2014 9,642 3/20/2015 12,741 aad = = Sess 85358888 8/10/2014 11,694 7/7/2015 13,963 Fi Fi 8 Fa Fi x Fi 8 Fi 8 Fi Fi Fi Fi 8 10/12/2014 11,904 1/2/2019 > 20,000 a Source: Amazon and Cowen and Company Source: Amazon and Cowen and Company With reported CBD use skewing toward younger consumers, it is perhaps not surprising to see that CBD also over-indexes to lower-income consumers (where younger consumers generally have lower household incomes). What is more, CBD seems to be the most popular among Caucasians, following by Hispanic / Latino consumers. Meanwhile, CBD use is slightly more popular among women (7.0% incidence), vs. men (6.7% incidence). Figure 23 CBD Over-Indexes with Low- Figure 24 ...Young Consumers (Ages 18-34)... Figure 25 ...And Caucasians Income... % Using CBD As A Supplement % Using CBD As A Supplement % Using CBD As A Supplement 80% go, "4% 10.0% 9.4% 8.0% 69% °3% Eay i G, 7.0% 65% x 9.0% 56% Q, 6.0% 5.6% 80% 6.0% AAa% G, G, 5.0 % 7.0% 4.0% 40% 6.0% 3.0% 5.0% 2.0% 2.0% 40% y 0.0% 1.0% 3.0% rr 0.0% 20% £ s ¢ 8s § — . ° wv is] wv 4 s = = SS . —_ c a Pd = ° in 3S 5 1.0% 5 2 zB = % D a 0.0% S < A — a e 2 8 5 Source: Cowen Survey, N=~2500, January 2019 Source: Cowen Survey, N=~2500, January 2019 Source: Cowen Survey, N=~2500, January 2019 COWEN.COM 25 HOUSE_OVERSIGHT_024841