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COWEN
COLLABORATIVE INSIGHTS February 25, 2019
Beauty products, and face treatments in particular, command price points notably
above other form factors across the space, which will presumably offer by far the
highest gross margins. Among high-end face creams, Cannabliss Organic and CTFO
provide 30 mgs and 20 mgs of CBD respectively, while commanding price points ranging
from $50-S80.
2
Figure 80 Beauty Facial Products Command Meaningfully Higher Price Points
CBD Face Cream by Price Segment
$3.00 $2.67 $2.55
$2.50
$2.00
$1.50
$1.00
$0.50
$0.00
Cannabliss CTFO imbue RX Mary's Sopris Dragonfly Myaderm American
Organic botanicals CannaCare | Nutritionals Botanicals Shaman
Super Premium Premium i Value
(> $2.05) ($1.44-$2.05) : : (< $0.82)
Source: Company Websites and Cowen and Company
Note: Reflects price per mg of CBD; For companies with multiple SKUs, we used a straight line average
Face serums look to be even more expensive across all segments, with price points from
mainstream through super-premium ranging from over $1 to $3 per mg of CBD.
Figure 81 Face Serums Are The Most Expensive On A Price/MG Basis
$3.00 2.80 CBD Face Serum by Price Segment
$067 $059 $036 $034 $025 $022 $0.21
SORNWES
ONUNON
Oudcudw
Cannabliss Or ganic
Mary's Nutritionals
Pur eblis Naturals
Crave of 40 Winks
Code of Harmony
Skin Dope
Joy Organics
IIdi Pekar
Dragonfly Botanicals
Saint Jane
Veggimins
Super Premium Premium Main
( > $2.30) ($1.61-$2.30) ($0.91-$1.60)
Source: Company Websites and Cowen and Company
Note: Reflects price per mg of CBD; For companies with multiple SKUs, we used a straight line average
COWEN.COM 45
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| Filename | HOUSE_OVERSIGHT_024861.jpg |
| File Size | 0.0 KB |
| OCR Confidence | 85.0% |
| Has Readable Text | Yes |
| Text Length | 1,662 characters |
| Indexed | 2026-02-04T16:55:29.033578 |