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COWEN COLLABORATIVE INSIGHTS February 25, 2019 The below chart provides a condensed visual snapshot on company pricing in the preceding category discussions. We would highlight the broad number of categories that multiple emerging private companies are actively competing in, which is expected to increase as the category continues to gain momentum. 2 Below we provide company descriptions on some of the more notable public and private companies currently competing within the space. Figure 99 Condensed Pricing Heat Matrix By Company And Category CBD Price/MG Summary Matrix Tinctures Capsules Gummies Confections Bath Bombs Topicals Beverages baceae $0.17 Beboe Canna Hemp $0.08 $0.10 $0.12 Casa Luna cbdMD $0.08 $0.07 $0.08 Charlotte's Web $0.08 CV Sciences $0.16 Diamond CBD $0.22 Elixinol $0.11 Green Roads $0.20 Hemp Bombs $0.11 Highline Lazarus Lord Jones Mary's Medicinals Mr. Moxey's Papa & Barkley Premium Jane Pure Kana Recess Reliva Sprig Sunday Scaries Veggimins Willie's Note: Blue highlight denotes higher price point, gray denotes lower price point. Balms and Bath Bombs for Mary’s Medicinals represent Mary’s Nutritionals. Source: Company Websites and Cowen and Company COWEN.COM 53 HOUSE_OVERSIGHT_024869