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J.P. Morgan
Halliburton
Few Holes in a Story That Keeps Getting Better
We spent last week on the road in Europe with CFO Mark McCollum, which
reinforced our view that the bull case on Halliburton continues to strongly
outweigh any of the bear arguments, of which there are few. With the North
American pressure pumping market tightening, HAL is going to be testing pricing
in the coming months, providing upside to margin targets. We edged up
2014/2015 EPS above consensus to $4.00/$5.20, with an additional $0.15/$0.35 in
EPS upside from share buybacks. Our detailed note begins on Page 2.
• With the North America market tightening, HAL is starting to push
pricing...will they put Tier 2 players in their place with new capacity? With
only 10-12% excess industry capacity and 80% of HAL's hp on 24 hrs, the time
is now to start pushing pricing. If successful, HAL likely starts adding capacity
in addition to accelerating the Q10 pump rollout, which should make the tier 2
players nervous in light of HAL's considerable cost advantage.
• Few concerns about an IOC slowdown, emerging IPM opportunities with
NOCs. A lot of talk about IOC capital discipline, but Halliburton isn't seeing a
slowdown in the offshore market, nor do they see excess service capacity.
NOCs are getting more creative in looking to fund activity with service
company balance sheets, creating a growing opportunity set for HAL that must
be balanced against higher project risk.
- Swirling currents in Latin America. The one soft spot is LatAm where
margins should appreciably improve in 2015. Petrobras has agreed to re-tender
the drilling contracts on lower activity levels, with costs right-sizing by 2Q15.
Mexico reform is getting close and onshore service contracts could materialize
in 2H14 followed by IOC offshore tenders in 1H15. Even Venezuela is
improving with a recent agreement on receivables and additional activity.
• Raising EPS estimates slightly, more upside from buybacks. We raised
2014/2015 EPS to $4.001$5.20 from $3.9515.10 primarily on modest tweaks to
our NAM margin and revenue progression, but could see upside on buybacks.
We expect HAL to raise its dividend in the coming quarters (we model +20% to
50.18/qtr in 4Q14) to stay within 10-15% of net income but with plans to
distribute 30-35% of operating cash flows, we could see -$2bn in buybacks in
2014 (would add —$0.15 to our '14 EPS) and another 42.5bn in 2015 (adds
—$0.35 to our '15 EPS).
Haillburton Company (HAL;HAL US)
FYE Dec
2013A
2014E
(Prey)
2014E
(Cuff)
2015E
(Prey)
2015E
(Cuff)
EPS (S)
01 (Mar)
0.67
0.73A
0.73A
1.12
1.14
02 (Jun)
0.73
0.91
0.91
1.22
1.24
03 (Sep)
0.83
1.13
1.13
1.32
1.35
04 (Dec)
0.93
1.18
1.23
1.44
1.48
FY
3.15
3.95
4.00
5.10
5.20
Bloomberg EPS FY (s)
3.10
3.98
5.10
Source: Company data. Bloomberg. J.P. Morgan estimates.
North America Equity Research
12 June 2014
Overweight
HAL, HAL US
Price: $66.94
A Price Target: $78.00
Previous: $77.00
Oil Services and Equipment
J. David Anderson, PE, CFA AC
Bloomberg JPMA ANDERSON <GO'
William S Thompson
Samantha Hoh, CFA
J.P. Morgan Securities LLC
Price Performance
70
*
Asia 10.13 Neal INM4 Me
— HAL sten Oa (0.1
StP500 (teemed)
YID
1m
3m
12m
Ate I 33.9%
SA%
20.1%
59.2%
Rel I 234%
2S%
16.2%
39.2%
Company Data
Price ($)
66.94
Date Of Price
11 Jun 14
52-week Range ($)
67.35-40.12
Market Cap ($ mn)
62,321.14
Fiscal Year End
Dec
Shares 0/S (mn)
931
Price Target ($)
78.00
Price Target End Date
31-Dec-14
See page 11 for analyst certification and important disclosures.
J.P. Morgan does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that
the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single
factor in making their investment decision.
www.jpmorganmarkets.com
EFTA00301083
J. David Anderson, PE. CFA
Figure 1: US Land Rig Count
2.500 ti
Hor Oil
Veil Oil
lHor Gas
to Dir Gas
2000
—%Hor/Dir
1.500
1.000
500
0
C'
Oa.
41# 0
.O
.O
4%
4.
# #
I
# I&
I
I
I
/
1
North America Equity Research
12 June 2014
Halliburton on the Road
J.P.Morgan
After spending last week on the road in Europe with Halliburton CFO Mark
McCollum, our conviction as one of the top names to own in services has only grown
stronger.
North America market may be tighter than you think. Not surprisingly, most
investor questions centered on the state of the North American land market, which is
clearly showing improvement across the board. Considering the U.S. onshore rig
count at 1,787 (+6% Y-Y) is where they thought it would end the year (as did we),
higher E&P spending in the Permian is the obvious driver. In March volumes
pumped were 30% higher y-y on a 15% increase in the number of frac stages;
however, the increased service intensity is limited to the Bakken, Eagle Ford, and
Niobrara with the Permian in an earlier stage of development.
Source: Baker Higbee and J.P. Megan.
Despite its forecast for moderate
+3% CAGR growth in wells spud
and wells frac'ed in NAM from
2013-2016, PacWest forecasts
+12% CAGR in total stage
counts driven by a continued
shift to horizontal drilling
(forecasts +12% CAGR for
horizontal wells fracied),
increased lateral lengths, and
decreased stage widths.
Figure 2:US Frac Stages (L-Axis) & US Wells Frac'ed (Rash Forecast
85% 600.000
Frac Stages —Wells Frac'ed
80% 500.000
60%
1
1
I
100.000
1
0
2011
2012
2013
2014E
2015E
2016E
Source: PecWesl andJ.P. Phnom
75% 400.000
70% 300.000
65% 200.000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
Mr. McCollum estimates the pressure pumping market has about 10-12% excess
capacity currently, cut in half from the 22% overcapacity seen a year ago. Notably,
this contrasts the more bearish analysis from PacWest Consulting that estimates
utilization at 81% in 2014, with the difference in views likely coming from two
sources (see our June 4th note "Consultants Provide Frac Market Update: Modest
Pricing Increases Offiet by Cost Recovely"). First, customers are demanding more
horsepower on site from the second tier pressure pumpers. Second, while true
horsepower attrition levels may have been overstated historically pressure pumping
fleets require an overhaul every 2 to 3 years. Therefore, with an estimated 6.8mm net
HHP in capacity added in NAM during the 2010.11 timeframe, effective capacity
may be quite a bit less than the 17mm HHP is stated industry capacity.
2
EFTA00301084
J. David Anderson. PE. CFA
North America Equity Research
12 June 2014
J.P.Morgan
Figure 3: North America Pressure Pumping Capacity (Million HHP at Year End)
25
20
15
10
5
0
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014E
Source: PacWesl ardJ.P. Morgan.
"•6.8mm HHF, was added in 2010-2011
or 1/3 of current capacity
With promising pricing signs, will HAL put the Tier 2 players in their place? In
describing the North American market, Mr. McCollum depicted a more stable
pressure pumping market than in the past. While he does expect the market to
overbuild again, it won't get to the point of 3O% overcapacity as in the past. This is
partly because pricing increases won't be the "hockey stick" that drove the flurry of
capacity additions from the smaller players, but it may also be a result of greater
manufacturing capacity on pumps. But rather than showing concern about recent
announcements of capacity additions (PacWest estimates 1.1mm of net HHP in
NAM to be added in 2014), the company is more perplexed at the rationale behind
the orders. Noting that Halliburton is the low cost operator in the market, the
company is generating returns marginally above cost of capital (11%) on the current
—15% EBIT margins. In other words, without substantial pricing increases, the
market is adding capacity at sub-cost of capital returns, which could snuff out pricing
improvements before it even takes hold.
Figure 4: North America Operating Margins by Company
SLB
HAL
BHI
WFT —CJES
40%
35%
30%
25% -
20%
15%
10%
5%
0%
2006
2007
2008
2009
2010
2011
2012
2013
2014E
2015E
Source: Company rapoils and J.P. Morgan esamales.
With this backdrop, would it make sense for Halliburton to start adding material
capacity to disincentivize the smaller players from adding more capacity? The
answer may be yes. Until now, Halliburton hasn't been adding net capacity, instead
replacing existing pumps with the new QIO design, which requires 30% less
maintenance with a 2-1Ox longer wear life than competitor designs (PacWest
estimates pumps generally last for about 5,000 hours). Currently, 20% of the fleet is
outfitted with the Q 10, but now plans to reach 50% by year end 2015 may be
3
EFTA00301085
a David Anderson. PE. CFA
North America Equity Research
12 June 2010
J.PMorgan
accelerated. While this is lowering HAL's operating costs and increasing effective
capacity by reducing downtime from maintenance, larger scale capacity additions are
now being considered.
Over the next month, the company plans to start testing higher pricing as contracts
roll over, with success likely resulting in new capacity additions. Signs are clearly
pointing towards pricing moving higher in 2H 14 as Halliburton's utilization
improved to 80% on 24-hour work in 1Q14 from 75% in 4Q13, and all of its
horsepower is committed through October. The company indicated three signs for
contractual pricing to move higher:
•
Cost recovery from customers. On the majority of contracts, Halliburton is now
able to pass through higher labor and logistics costs.
•
Improvement in the transactional market. They are starting to see spot pricing
moving higher — not only are we hearing it from the second tier players (CJES),
but our quarterly survey of US E&Ps also confirms the trend.
•
Calendar leverage. When Halliburton starts to control the calendar and telling
customers when they can schedule the job instead of being told, then pricing
leverage is clearly taking hold. We're not there yet.
Halliburton is wrestling with this question: can they add capacity but still benefit
from pricing increases or at least hold pricing steady? From an internal standpoint, as
long as returns remain above cost of capital, capacity should be built and market
share should be gained. But looking more broadly at the market, would it be prudent
for Halliburton to seek to drive the smaller players out by adding capacity and
putting pressure on their returns? The risk is if it backfires because the Tier 2 players
don't seem to care about returns in the first place and cheap financing is at their
fingertips allowing them to build without recourse.
Confident in hitting margin targets. Halliburton's analyst day last November was
notable for the aggressive North American margin targets set for 2014 and over the
next 3 years. Mr. McCollum acknowledged this year's targets were a bit of a stretch
when first announced (and then reiterated on the following earnings conference
calls), but they now appear to be well in hand. Notably, none of the 200bp Y-Y
margin improvement by 3Q14 assumes any pricing improvement, instead
accomplished through costs and supply chain: I. About half of the improvement is
from improved supply chain, primarily guar pricing and potentially sand; 2. Realized
cost savings from the internal mobility project that streamlines back office functions
in the field; and 3. The ongoing Q10 pump rollout that reduces maintenance costs by
30% (all expensed). Keeping in mind 1Q14 NAM results included 75bp of price
degradation as contracts rolled over, any pricing increases in 2H will immediately
result in higher incremental margins. Additional margin upside could come from
Halliburton's ability to negotiate better proppant costs with suppliers.
4
EFTA00301086
J navirlAndprgnn PF CFA
North America Equity Research
12 June 2014
Figure 5: Halliburton's North American Operating Margins
30%
25%
20%
15%
10%
5%
ISIw
16.3w
15:1%
I
11
J.P.Morgan
1012 2012 3012 4012 1013 2013 3013 4013 1014 2014 3014 4014 1015 2015 3015 4015
Source: Company reports and J.P. Morgan esamales.
The rest of the 300bp non-pricing margin improvement by 2016 will come from
internal measures derived from the Frac of Future and Battle Red initiatives. As the
US land market moves further into development mode, we expect superior logistics
to play an increasing role in improved margins. According to Mr. McCollum,
Halliburton had the fifth largest logistics operations in the United States (behind
Coca Cola, Pepsi, and WalMart), with plans to expand significantly over the next
several years. Halliburton currently owns 3,500 rail cars to transport proppant to well
sites, which will double to 7,000 cars, while 2/3rds of the 18,000 new hires globally
this year will be in North America. We believe this gives the diversified service
companies (which includes Schlumberger and to a lesser extent Baker Hughes) a
distinct advantage over the smaller players. In an isolated example, a customer in the
Marcellus stopped using Halliburton over pricing, but struggled to replicate
operations and had to hire 7 smaller companies instead.
Not a lot of concerns about IOC slowdown. The biggest concern investors
consistently voiced was the impact from the "capital discipline" mantra that many
10Cs have repeated over the past 6 months. Despite 20-25% of total revenue
generated from 10Cs, Halliburton continues to forecast low double digit spending
growth out of the Eastern Hemisphere this year (consistent with our forecast) and has
yet to see a reduction in spending or activity levels offshore. In fact, the deepwater
market is progressing about how they thought it would: slow and steady. The
company believes that most of the overcapacity in the deepwater rig market can be
traced back to Brazil, which some had expected to reach 70 deepwater rigs by now.
While there is a chance that Brazil could pick up the slack and start growing again in
2016, Halliburton continues to model modest offshore growth the next several years
and does not see excess service or equipment capacity in the market, other than rigs.
Increasing 1PM opportunities with NOCs. One of the more compelling growth
opportunities for Halliburton over the next several years is pursuing integrated
project management (1PM) work outside the U.S. With one project underway
(Malaysia), another poised to begin (Humapa in Mexico), and third under negotiation
(Ecuador), national oil companies are getting creative, looking to use the large cap
service companies' strong balance sheets as a means for funding activity. Mr.
McCollum appeared comfortable that increases in working capital won't be onerous
to Halliburton's balance sheet (will have to keep a close eye on receivables), but is
clearly aware of the multitude of risks that 1PM projects bring. Risks that include
commodity prices, currency, sovereign, reservoir, and environmental, each of which
5
EFTA00301087
J David Anderson PE. CFA
North America Equity Research
12 June 2010
J.P.Morgan
need to be properly compensated in contracts and justify a measured pace. Perhaps
the most challenging aspect of these contracts is establishing a base-line for
measuring the incentive portion of the contract. In other words, assuming a field
increases production, how much credit goes to Halliburton for the increased
production versus what would normally be achieved? Another issue is establishing
the base-line for environmental risk to assure the company is only responsible for
what takes place under their scope and not taking on legacy environmental risk.
Swirling currents in Latin America. Latin America is arguably the one "soft spot"
in the Halliburton story as margins have disappointed in recent quarters. But while
we believe the issues have been ring-fenced, the major countries in the region face
unique sets of issues that will take some time to resolve. Brazil is the biggest
concern with activity substantially below what was agreed upon when the drilling
contract was signed in 2012. Recently, Petrobras has agreed to retender the contracts,
but the timing is in question. Assuming the contracts are re-tendered in 2H14,
Halliburton should see margin improvement by 2Q15 as costs are right-sized. The
big issue will likely be around price as Halliburton presumably priced the initial
contract lower based on the higher expected activity levels. With reforms waiting for
secondary laws to pass over the next month or two, Mexico will be a growing
opportunity for Halliburton, particularly if service companies are the first to be
offered contracts in unconventional work. We note that our understanding was the
offshore market would be the first to be offered with 1OC's partnering with Pemex in
both shallow and deepwater. Lastly, Venezuela may be showing some signs of
improvement with the recently negotiated deal with PDVSA. Together with
Schlumberger and Weatherford, $2bn in work has been agreed upon, which will
include payment on receivables.
Many Options with Balance Sheet and Cash Flow. We believe free cash flow
generation is becoming the defining topic among large cap service companies, and
has contributed to the re-rating of the stock over the past 6 months (in addition to oil
prices and North America, of course). Last fall, Halliburton recapitalized the balance
sheet with a $3.0bn debt offering and subsequent $3.3bn share buyback, but with net
debt/cap at 29% as of 1Q14, investors shouldn't expect a repeat re-cap this fall.
Instead, share buybacks will be coming from operating free cash flow, essentially
paying out anything in excess of the $1.5bn in cash needed to run the business. As of
1Q14, Halliburton reported $2.1bn in cash on the balance sheet, with $1.2bn of it set
aside for a Macondo settlement, which is expected to be resolved within the next 12
months.
Mr. McCollum noted that the dividend currently paying out the low end of a stated
10-15% of net income, suggesting investors should expect an increase in the coming
quarters (we model +20% to $0.18/qtr in 4Q14), with excess cash going towards
share repurchases. With the company targeting 30-35% of operating cash to be paid
out in total, this implies over $2bn in buybacks in 2014 (3/4.32mm shares at $70) and
another 42.5bn in 2015, which would add --$0.15/sh to 2014 EPS and $0.35/sh to
2015.
Mr. McCollum expects capex to remain relatively flat over the next several years. He
indicated North America is still the best place for the incremental dollar of spending
for growth, but even if they dialed up pressure pumping capacity, it would only raise
capex by 10% or so. Interestingly, one of his bigger balance sheet concerns is having
available room for M&A, which would either focus on technologies or product lines
6
EFTA00301088
J. David Anderson_PE_CFA
North America Equity Research
12 June 2014
J.P.Morgan
that complement the mature field business around artificial lift (ESPs or PCPs) or
chemicals. That said, there was a sense of frustration that more deals haven't
presented themselves...then again, with the business outlook as strong as its been in
years (if not as long as we've covered the company), Halliburton doesn't need much
external help.
7
EFTA00301089
J. David Anderson. PE. CFA
Fi ure 6: Halliburton Model Summa
Revenue
North America
$16.004
$3.706
$1802
$3.1131
$3.823
$15.212
$3.901
54.097
$4.191
$4.167
$16.356
$17.665
Latin America
3.694
945
944
1.002
1.018
3.909
859
906
992
1.140
3.897
4.483
EuropWAIricalCIS
4.510
1.187
1.299
1,340
1.399
5.225
1.299
1.455
1,447
1.567
5.768
6.202
Middle EasVAsia
4,295
1.136
1,272
1,249
1.399
5.056
1.289
1.437
1,511
1.679
5.916
6.804
Total Revenue
$m,ses $8,974
$7,317 $7,472
$7,639
$20402
$7,348
$7,895
$8,142
$8,553
$31,938
$35,154
Rev oleo Consensus
28.243
6.879
7.246
7.498
7.557
: 243
7.863
8.285
8.65'
Completion 8 Produclon
17,380
4.100
4.363
4,501
4.542
17,506
4.100
4.405
4.543
4.772
17.821
19.615
Drilling 8 Evaluahon
11,123
2,874
2.954
2,971
3.097
11,898
2.874
3,490
3.599
3.781
13.744
15.539
COGS
($23,741) ($6.000) ($6.191) (56.230) ($t363) ($24,784) ($6.303) ($6.619) (*fiat) ($6,891) ($26.413) ($28237•
SG8A
(21S)
(72)
(87)
(60)
194)
(333)
(75)
(87)
(90)
(94)
(345)
(387:
Total Costs & Expenses
($24,016) ($6,072) ($6.278) ($6,310) ($6,457) ($25,117) ($6,378) ($6,706) ($6,690) ($6,985) ($26,759) ($28,623)
Total D&A
($1,628)
($448)
($474)
($481)
($497)
($1,900)
($510)
($525)
($540)
($555)
($2,130)
($2,420)
EBIMA
$6,115
51.350
$1.513
$1.643
$1,679
$6,185
$1,480
$1,715
$1,992
$2,123
$7,310
$8,951
EBITDA Consensus
6.027
ti24
1. '59
6,174
1.483
1.714
1.953
Operating Income
North America
$2,980
$605
$666
$891
$651
$2,613
$602
$716
$859
$854
$1031
63.66E
Latin America
607
109
101
159
157
526
100
109
144
171
524
760
EuropelAlricatiS
593
121
161
207
209
698
146
204
246
282
878
1.105
Middle East/Asia
667
187
219
207
264
877
211
259
295
353
1.117
1.353
Total Operating Income
$4,487
$902
$1,039
$1,162
$1,182
$4,285
$970
$1,190 $1,452
$1,568
$5,180
$6,531
North America Margins
18.6%
16.3%
17.5%
17.8%
17.0%
17.2%
15.4%
17.5%
20.5%
20.5%
18.5%
20.8'
Lalin America Margins
16.4%
11.5%
10.7%
15.9%
15.4%
13.5%
11.6%
12.0%
14.5%
15.0%
13.4%
17.6'
EuropWAIricatIS Margins
111%
10.2%
12.4%
15.4%
14.9%
13.4%
11.2%
14.0%
17.0%
18.0%
15.2%
17.8"
Middle East'Asia Margins
16.0%
16.5%
17.2%
16.6%
18.9%
17.3%
16.4%
18.0%
19.5%
21.0%
18.9%
19.8'
Total Operating Margins
15.7%
12.9%
14.2%
15.6%
15.5%
14.6%
13.2%
15.1%
17.8%
18.3%
16.2%
18.6%
Income Taxes
($1,355)
($191)
($276)
($312)
($278)
($1,057)
($229)
M3101
($384)
($417)
($1,341)
($1.681
Tax Rale
33%
23%
29)6
29%
26%
27%
27%
29%
29%
29%
28%
28%
Net Income
$2,561
($13)
$677
$707
$798
$2,189
$623
$774
$961
$1,044
$3,403
$4,424
Dluled Shares (Avg)
928
931
928
894
854
902
853
850
850
850
851
850
EPS (Adjusted, Diluted)
$3.00
$0.67
$0.73
$0.83
$0.93
$3.15
$0.73
$0.91
$1.13
$1.23
$4.00
$5.20
EFS Consensus
2.97
0.57
0.72
0.82
0 En
0.91
1.11
Dv Bend • r Share
$0.36
$0.13
$0.13
$0.13
$0.15
$0.53
$0.15
$0.15
$0.15
$0.18
$0.63
$0.72
Tolal Working Capital Changes
($1,026)
($864)
(f219)
$108
$538
(5437)
l$172)
($116)
($492)
$548
(6232)
($376)
Cash from Operations
$3,654
$349
$1,122
$1,078
$1,898
$4,447
$954
$1,183 $1,009
$2,147
$5,294
$6,468
Capital Expendtures
($3,586)
($685)
($711)
($679)
($859)
($1934)
($643)
($750)
($773)
($813)
($2,979)
43252,
Cash from Investing
($3,688)
($651)
($540)
(9876) ($1,003) ($2,870)
($674)
($750)
($773)
($813)
($3,010)
($3,252)
Increase (decrease) in LT ChM
SO
$0
SO
$2.968
SO
$2,968
$0
$0
$0
$0
$0
$0
Cash from Financing
($172)
($145) ($1,184)
($338)
($87)
($1,754)
($514)
($127)
($127)
($152)
($320)
($609)
Cash at End of Period
$2.484
$2,029
$1,412
$7.491
$2,356 ,2$ 356
$2,123
$2,429
$2,538
$3,721
$3,721
$6,328
12.179
13.011
10257
Prosody. Pant & Equip. (Nei)
10.509
10.753
10.949
11.322
11.322
11.463
11.688
11.922
12.179
Total Assets
$27,410 $27.684 $27,418 $27,948 $29,223
$29,223 $29,256 $30,178 $30,970
$32,090
$32,090
$36,353
Long-term Debt, Net of Current
4,820
4.820
4,820
7,816
7,816
7,818
7,816
7,816
7,816
7,816
7,816
7,816
Stockholder Equity
15.765
15.710
15.337
12.788
13.581
13.581
13.725
14,372
15.207
16.099
16.099
19.914
Cash Flow Metrics
Free Cash Flow
$88
($336)
$411
$399
$1,039
$1,513
$311
$433
$236
$1,335
$2,315
$3,216
FCF/share (diluted)
$0.09
$0.361
$0.44
$0.45
$1 .22
$1 .68
$0.36
$0.51
$0 .28
$1.57
$2.72
$3.78
• ratin Free Cash Flow
$1193
$741
$634
$859
($182)
$2,052
$598
$932
51.226
$369
$3,124
$4,255
Men*
et '17 ,P7.11
-
a
a
Book Value (per stare)
$16.98
$16.87
$16.53
$14.30
$15.90
$15.06
$16.09
$16.91
$17.89
$18.94
$18.92
$23.43
Net Debt
$2.336
52.791
$3,408
$6,325
$5,460
$5,460
15.693 15.387
$5,278
$4,095
$4,095
$1,488
Tolal DebtCapital
23.4%
23.5%
23.9%
37.9%
36,5%
36.5%
36.3%
35.2%
33.9%
32.7%
32.7%
28.2%
Nel Debblevital
12.9%
15.1%
18.2%
33.1%
28.7%
28.7%
29.3%
27.3%
25.8%
20.3%
20.3%
7.0%
Return on equ0y
19.2%
15.9%
17.4%
21.2%
24 2%
19.4%
18.3%
22.0%
26.0%
26.7%
22.9%
24.6%
Return on capital (Net Debt)
17.9%
14.8%
15.6%
17.1%
18.39.
1&6%
14.4%
17.2%
20.4%
21.8%
18.7%
22.6%
Source: Company reports. Bloomberg. J.P. Morgan estrnams.
North America Equity Research
12 June 2014
J.P.Morgan
8
EFTA00301090
J. David Anderson, PE, CFA
North America Equity Research
12 June 2014
J.PMorgan
Investment Thesis, Valuation and Risks
Halliburton (Overweight: Price Target: $78.00)
Investment Thesis
We believe HAL is exhibiting its pressure pumping cost advantage with a fleet that is
85% on long-term contracts and 75% working on 24-hour operations. With 2014
earnings revisions likely to the upside going fonvard, we expect multiple expansion
with more investors looking toward the considerable growth in 2014/2015 EPS amid
conservative assumptions. We also think there is a free option for gas recovery,
which could dramatically improve frac utilization and pricing.
Valuation
We continue to rate Halliburton Overweight but raised our Dec 2014 price target
slightly to $78 (from $77) as we maintain our 15.0x target. Our target multiple is
close to where HAL traded mid-stage last cycle. HAL currently trades at 12.9x our
2015E EPS, a 19% discount to SLB and a 6% discount to BH1. Our target multiple
for HAL is an 17% discount to SLB but a 5% premium to our target multiple for BH1
as we expect HAL to see continued relative multiple expansion given its strong
international growth and superior North America operations. Furthermore, expect the
company to continue to buy back shares as free cash flow ramps, but don't include
buybacks in our model.
Risks to Rating and Price Target
Potential liability from involvement in Macondo blowout
Halliburton performed cementing services on the ill-fated Macondo well that led to
one of the largest oil spills in history. While we continue to believe that Halliburton
acted properly throughout the well construction process, Halliburton faces civil
penalties resulting from its involvement in the disaster. Our expectation is for a
settlement in the S300.500mm range.
The possibility of a large acquisition could pressure shares
In the wake of the Smith and RI acquisitions, M&A discussions naturally shifted to
Halliburton. We do not believe Halliburton needs to get bigger, and it is unlikely to
make a significant acquisition, but it could see shares under pressure on this thesis.
We believe smaller, technology-focused acquisitions are more likely, particularly in
artificial lift (ESPs) and well testing.
EFTA00301091
J David Anderson PE CFA
North America Equity Research
12 June 2014
Halliburton: Summary of Financials
Income Statement • Annual
Revenues
Cosl of products sold
Gross profil
SOU
DO8A
Other cperafing expenses
Operafing Inane
EBIT
EBITDA
Net interest inutile/ (expense)
Income applicable to minority interests
Pretax income
Taxes
Tax rate (%)
Reported net interne
Ncnrecurring items. disc ops
Adjusted net income
Average diuted shares outslandng
EPS
EPS growth rale (%)
Dividend per share
WTI crude price (Stitt)
Henry Hub natural gas price (Sind)
Balance Sheet and Cash Flow Data
Cash and cash anivalents
Other careen assets
Total current assets
Net PP8E
Other assets
Total assets
FY134
FY14E
FY1SE
FY16E
Income Statement • Quarterly
29.402
31.938
35.154
37.087
Revenues
(24.784) (26.413) (28.237) (29331)
Cost of prcducls sold
4.618
5,525
6.917
7.756
Gross profit
(333)
(345)
(387)
(408)
SGSA
(1.900)
(2.130)
(2.420)
(2.740)
DMA
Other operating expenses
4.285
5.180
6,531
7.348
Operating Income
4.285
5.180
6.531
7.348
EBIT
6,185
7,310
8251
10.088
EBITDA
(331)
(372)
(368)
(360)
Net interest income! (expense)
(10)
(3)
(12)
(12)
Income applicable to mbaity bterests
3,911
4.747
6.119
6,944
Pretax income
(1.057)
(1.341)
(1,683)
(1.875)
Taxes
27.0%
28.2%
27.5%
27.0%
Tax rate (%)
2.169
3.403
1.424
5,267
Reported net income
675
0
0
0
Nonrecurring items. dsc ops
AcVusted net income
Average dibted shares outslandng
EPS
EPS growth rate (%)
Dividend per share
WTI crude price ($ibbt)
Henry Hub natural gas price (Strad)
Ratio Analysis
Valuation
PIE (adjusted)
PACE
Enterprise valueiEBITDA
EVIDACF
Total debt
Tolal labiltes
Minority interests
Preferred stock
Shareholders equity
Net income
DO&A
Deferred taxes
Change in working capital
Other
Cash flow from operations
Capex
Other investing cashficras
Dividends
Share buybacks (net)
Change in debt
Other Manning cashfbws
Change in cash
Free cash flow
2.844
3.403
4.424
5.057
902
851
850
260
3.15
4.00
5.20
5.95
5.1%
262%
30.1%
14.3%
0.53
0.63
0/2
0.84
FY134
FY14E
FY1SE
FY16E
2.356
3.721
6.328
9.265
11.348
11.883
12.707
13.103
13/04
15.604
19.035
22.958
11.322
12.179
13.011
13.701
4.197
4.307
4.307
4.307
29.223
32.090
36.353
40.967
7.816
7.816
7.816
7.816
15.608
15.964
16.412
16.679
34
27
27
27
13.581
16.099
19.914
24.260
2.169
3.403
4.424
5.057
1.900
2.130
2.420
2.740
(437)
(232)
(376)
(128)
815
(7)
0
0
4.447
(2.934)
64
(465)
(4.079)
2,968
E8)
5294
6.468
(2.979)
(3.252)
(31)
0
(533)
(609)
(500)
0
0
0
113
0
7,669
(3,431)
0
(711)
0
0
0
(128)
1.365
2.607
3.528
1.755
2.582
3.483
4.501
J.P.Morgan
10144 2011E 3011E 1014E
7.348A
7.895
8.142
8.553
(6.303)A (6.619) (6.601) (6.891)
1.045A
1.277
1.541
1,662
(75)A
(871
(90)
(94)
(510)A
(525)
(540)
(555)
970A
970A
1.480A
(93)A
6A
846A
(229)A
27.1%A
623A
OA
1.190
1.190
1.715
(931
131
1,087
(310)
28.5%
774
0
1.452
1.452
1.992
(93)
(3)
1.349
(384)
28.5%
961
0
1.568
1.568
2,123
(93)
(3)
1,465
(417)
28.5%
1.044
0
623A
774
961
1.044
853A
850
850
260
0.73A
0.91
1.13
1.23
9.0%A
24.8%
35.7%
31.5%
0.15A
0.15
0.15
0.18
Ratios
Nal debtequily
Net delattapdal
Net coverage rata
ROE
RDCE
Yield and cash returns
CEPS
FCF yield
DMdend yield
Divdend payout ratio
Buyback yield
FY134 FY14E FY1SE FY16E
212
16.7
12.9
11.3
13.6
102
8.8
7.4
8.2
6.8
5.2
4.3
40.1%
25.4%
7.5%
(8.4%)
26.0%
18.1%
5.8%
(6.8%)
12.9
13.9
17.7
20.4
19.4%
22.9%
24.6%
229%
14.9%
16.4%
18.3%
17.9%
4.93
6.22
7.61
9.02
2.9%
4.5%
6.1%
7.9%
0.8%
0.9%
1.1%
1.3%
21.8%
15.8%
13.8%
14.1%
7.0%
02%
0.0%
0.0%
Source: Company reports and J.P. Morgan estimates.
Nolo: Sin Sims (except par.share data).Fiscal year ends Dec
10
EFTA00301092
J. David Anderson, PE, CFA
North America Equity Research
12 June 2014
J.PMorgan
Analyst Certification: The research analyst(s) denoted by an "AC— on the cover of this report certifies (or, where multiple research
analysts are primarily responsible for this report, the research analyst denoted by an "AC— on the cover or within the document
individually certifies, with respect to each security or issuer that the research analyst covers in this research) that (1) all of the views
expressed in this report accurately reflect his or her personal views about any and all of the subject securities or issuers; and (2) no part of
any of the research analyst's compensation was, is, or will be directly or indirectly related to the specific recommendations or views
expressed by the research analyst(s) in this report. For all Korea-based research analysts listed on the front cover, they also certify, as per
KOFIA requirements, that their analysis was made in good faith and that the views reflect their own opinion, without undue influence or
intervention.
Important Disclosures
• Lead or Co-manager: J.P. Morgan acted as lead or co-manager in a public offering of equity andfor debt securities for Halliburton
within the past 12 months.
• Client: J.P. Morgan currently has, or had within the past 12 months, the following company(ies) as clients: Halliburton.
• Client/Investment Banking: J.P. Morgan currently has, or had within the past 12 months, the following company(ies) as investment
banking clients: Hallibunon.
• Cilent/Non-investment Banking, Securities-Related: J.P. Morgan currently has, or had within the past 12 months, the following
company(ies) as clients, and the services provided were non-investment-banking, securities-related: Halliburton.
• Client/Non-Securities-Related: J.P. Morgan currently has, or had within the past 12 months, the following company(ies) as clients,
and the services provided were non-securities-related: Halliburton.
• Investment Banking (past 12 months): J.P. Morgan received in the past 12 months compensation from investment banking
Hallibunon.
• Investment Banking (next 3 months): J.P. Morgan expects to receive, or intends to seek, compensation for investment banking
services in the next three months from Hallibunon.
• Non-Investment Banking Compensation: J.P. Morgan has received compensation in the past 12 months for products or services
other than investment banking from Halliburton.
Company-Specific Disclosures: Important disclosures, including price charts, are available for compendium reports and all J.P. Morgan-
rovertd toinnaniec by visitine huns.//ininm coin/research/disclosures, calling 1-800477-0406, or e-mailing
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screen companies not covered by J.P. Morgan. For important disclosures for these companies, please call 1-800477-0406 or e-mail
research.disclosure.inauinesOinmorgan.com.
Hailburton (HAL, HAL US) Prim Chart
Date
Rating Share Price Price Target
(S)
(3)
04-Feb-08 OW
34.71
14-Jan-09 OW
17.20
25.00
105
I OW $20
OW 05
ssi
OW $77
27-Jan-09 OW
18.87
23.00
04-Mar-09 OW
14.92
20.00
I
OWS N828
OW 882
NL &A OW MAI
21-Apr-09 N
19.96
20.00
02-Jul-09
06-Apr-10
N
OW
19.38
32.20
28.00
39.00
r
It- I
OM N S20
OW 888 OW
CO OW
I OW'S I
OW
30.27
45.00
19-Jul-10
07-Oct-10 OW
33.62
49.00
27-Jan-11 OW
43.40
58.00
42 -
25-Apr-11 OW
50.63
62.00
23-May-11 OW
46.16
65.00
21 -
24-Oct-11 OW
35.32
58.00
30-Jan-12 OW
37.10
52.00
0
23-Apr-12 OW
33.29
45.00
I
1
I
I
i
Oct
Apr
Oct
Apr
Oct
Aar
05-Jun-12 OW
29.12
44.00
08
08
09
1i
12
14
06-Jun-12 OW
28.13
42.00
Source' Bloomberg and JP Morgan; price data adpsred for sea spells and divalends
31-Jul-12
OW
33.55
47.00
Break vo traverse Feb 04. 1008 -Jar Id. 2005
11-Sep-12 OW
34.27
43.00
27-Nov-12 OW
32.04
45.00
11
EFTA00301093
J. David Anderson. PE. CFA
North America Equity Research
12 June 2014
J.P.Morgan
18-Dec-12 OW
34.80
44.00
08-Jan-13 N
36.19
42.00
28-Jan-13 N
40.28
45.00
19-Feb-13 OW
42.81
52.00
23-Apr-13 OW
39.29
53.00
23-Jul-13
OW
45.08
54.00
25-Jul-13
NR
45.98
--
26-Aug-13 OW
48.44
57.00
11-Sep-13 OW
50.32
64.50
22-Oct-13 OW
50.66
65.00
08-Nov-13 OW
53.90
67.50
22-Jan-14 OW
50.54
66.50
26-Feb-14 OW
55.58
77.00
The chart(s) show J.P. Morgan's continuing coverage of the stocks; the current analysts may or may not have covered it over the entire
period.
J.P. Morgan ratings or designations: OW Overweight, Ni• Neutral, UW Underweight, NR •• Not Rated
Explanation of Equity Research Ratings, Designations and Analyst(s) Coverage Universe:
J.P. Morgan uses the following rating system: Overweight (Over the next six to twelve months, we expect this stock will outperform the
average total return of the stocks in the analyst's (or the analyst's team's) coverage universe.] Neutral [Over the next six to twelve
months, we expect this stock will perform in line with the average total return of the stocks in the analyst's (or the analyst's team's)
coverage universe.] Underweight (Over the next six to twelve months, we expect this stock will underperfomi the average total return of
the stocks in the analyst's (or the analyst's team's) coverage universe] Not Rated (NR): J.P. Morgan has removed the rating and, if
applicable, the price target, for this stock because of either a lack of a sufficient fundamental basis or for legal, regulatory or policy
reasons. The previous rating and, if applicable, the price target, no longer should be relied upon. An NR designation is not a
recommendation or a rating. In our Asia (ex-Australia) and U.K. small- and mid-cap equity research, each stock's expected total return is
compared to the expected total return of a benchmark country market index, not to those analysts' coverage universe. If it does not appear
in the Important Disclosures section of this report, the certifying analyst's coverage universe can be found on J.P. Morgan's research
website, www.jpmorganniarkets.com.
Coverage Universe: Anderson, David: Baker Hughes (BHI), Bristow Group (BRS), C&J Energy Services (CJES), CHC Group (HELI),
Cameron Intl (CAM), Diamond Offshore (DO), Dresser-Rand (DRC), Dril-Quip (DRQ), Ensco plc (ESV), Exterran Holdings (EXH),
FMC Technologies (Fro, Forum Energy Technologies (FET), Halliburton (HAL), Hornbeck Offshore (HOS), NOW Inc. (DNOW),
National Oilwell Varco (NOV), Noble Corp. (NE), Rowan Companies (RDC), Schlumberger (SLB), Superior Energy Services (SPN),
Transocean (RIG), Weatherford International (WFT)
J.P. Morgan Equity Research Ratings Distribution, as of March 31,
Overweight Neutral
2014
Underweight
(buy)
(hold)
(sell)
J.P. Morgan Global Equity Research Coverage
44%
44%
11%
IB clients*
58%
4We
40%
JPMS Equity Research Coverage
45%
48%
7%
IB clients°
78%
67%
60%
*Percentage of investment banking clients in each rating category.
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rating category: and our Underweight rating falls into a sell rating category. Please note that stocks with an NR designation arc not included in the table
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12
EFTA00301094
J. David Anderson. PE. CFA
North America Equity Research
12 June 2014
J.P.Morgan
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13
EFTA00301095
J. David Anderson. PE. CFA
North America Equity Research
12 June 2014
J.PMorgan
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