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nature
Vol 467 2 September 2010
OPI 10 \
Seafood stewardship in crisis
The main consumer-targeted certification scheme for sustainable fisheries is failing to protect the
environment and needs radical reform, say.lenniferJacquet Daniel Pauly and colleagues.
A
growing number of consumers want
to eat seafood without feeling guilty.
Enter the Marine Stewardship Council
(MSC), which purports to certify sustainable
fisheries and provides a label for sustainable
products to "promote the best environmental
choice in seafood". The MSC is growing rap-
idly; the organization is also rapidly failing on
its promise.
The MSC has become the world's most estab-
lished fisheries certifier: 94 fisheries are cur-
rently MSC-certified, accounting for about 7%
of global catch, and about 118 more are under
assessment. MSC-certified seafood products.
identified with a blue check-mark label, pack
the shelves of stores such as Wal-Mart, Whole
Foods Market and Waitrose. Although other
certification schemes exist, such as Friend
of the Sea based in Milan. Italy. the MSC is
taken most seriously by scientists. The MSC is
praised in Jared Diamond's book Collapse: How
Societies Choose to Fail or Succeed(2005), and
is featured as a solution to declining fish stocks
in the 2009 film The End of the Line.
However, objections to MSC certifications
are growing. Scores of scientists (including our-
selves) and many conservation groups, includ-
ing Greenpeace, the Pew Environment Group
and some national branches of the WWF, have
protested over various MSC procedures or cer-
tifications. We believe that, as the MSC increas-
ingly risks its credibility, the planet risks losing
more wild fish and healthy marine ecosystems.
This can be turned around only if the MSC
creates more stringent standards, cracks down
on arguably loose interpretation of its rules,
and alters its process to avoid a potential finan-
cial incentive to certify large fisheries.
From boat to plate
The MSC, based in London, was founded in
1997 by the WWF and Unilever. one of the
world's largest seafood retailers. The MSC
designed a set of ecological criteria' that had
the support of many scientists, including
authors D.P. and S.H., who advised the MSC as
it was starting up. It abides by three main prin-
ciples. Fisheries must operate so that: fishing
can continue indefinitely without overexploit-
ing the resources; the productivity of the eco-
system is preserved; and all local, national and
international laws are upheld. In addition, for a
product to carry an MSC label, every company
in the chain from "boat to plate" must be certi-
fied for traceability. The MSC became an inde-
pendent, non-profit organization in 1999.
From 2000 to 2004, the MSC certified six
fisheries, which together produced about half
a million tonnes of seafood annually. The cer-
tification rate has since boomed as commercial
interest in the scheme rose. In 2006, Wal-Mart
pledged to sell only MSC-certified wild-capture
fish in its North American market by 2010.
Today, MSC certifications cover 6.3 million
tonnes of seafood per year (see graph).
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Low-impact fisheries remain a tiny part of the
Marine Stewardship Council's certified catch.
Impact of fishing methods
on habitat and bycatch
• High IN Medium • Low
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2004
2006
2008
2010
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The MSC had a budget in 2008-09 of ES mil-
lion (USS13 million), mostly from charitable
donations. To seek certification, a self-defined
fishery (represented by companies or govern-
ment bodies) chooses an accredited for-profit
consultancy to perform an assessment. Media
reports show that the fees are about 315,000-
150,000 per fishery, and about $75,000 for
annual audits. Accreditation Services Interna-
tional, a company in Bonn, Germany, oversees
the assessors, who use an open-to-the-public
system involving independent scientists, input
from stakeholders and external peer review.
The process takes months or years and hun-
dreds of documented pages to complete.
Nevertheless, we have concerns about the
process. In our view, the certification system
creates a potential financial conflict of inter-
est, because certifiers that leniently interpret
existing criteria might expect to receive more
work and profit from ongoing annual audits.
Objecting to an assessment comes at a cost:
up to E15,000 until August 2010, when the
MSC lowered the maximum fee to 65,000.
When a formal objection is filed, an independ-
ent adjudicator — a lawyer, rather than a sci-
entist — steps in. The MSC states: "It is not the
purpose of the Objections Procedure to review
the subject fishery against the MSC Principles
and Criteria for Sustainable Fisheries, but to
determine whether the certification body made
an error" We feel that this is a mistake. Of the
four adjudicators appointed by the MSC, only
two have experience in fisheries management
mentioned in their MSC biographies. In our
view, more should be done to ensure that the
objection process gets to the heart of biological
issues, rather than bureaucratic ones.
Generous Interpretation
Some MSC-certified fisheries, such as the one
for five species of Alaska salmon (Oncorhyn-
thus spp.), do adhere to — or even exceed
— the principles that underlie the MSC's
certification scheme. It is our assessment that
many others do not.
The largest MSC-certified fishery, with
an annual catch of I million tonnes, is the
US trawl fishery for pollock (Therogro dm?.
cogramma) in the eastern Bering Sea It was
certified in 2005, and recommended for recer-
tification this summer, despite the (act that
the spawning biomass of those pollock fell by
64% between 2004 and 2009 (ref. 2).The MSC
expects the stock to rebound. Similar declines
in biomass can be found in other MSC fish-
eries, including the Pacific hake (Merluccius
productus), which was certified in 2009 despite
a population decline of 89% since a peak in
the late 1980s (ref. 3). Part of the reason for
this may lie in what we see as loose wording
in the MSC criteria. The organization states:
"for those populations that are depleted, the
fishery must be conducted in a manner that
demonstrably leads to their recovery." We
believe that this needs to change to prevent the
potential for overly generous interpretations of
a fishery's future sustainability. Certification
should not be granted until a fishery is shown
to be actually sustainable.
In 2009, the MSC-accredited assessor
Moody Marine in Derby. UK. recommended
certification of the Antarctic toothfish (Dissos-
tichus mawsoni), marketed as Chilean sea bass.
As always, this certification would be subject
to ongoing monitoring and review. Yet almost
28
g." 2010 Macmillan Publishers Limited. All rights reserved
EFTA00304697
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OPINION
Many scientists, and conservation groups including Greenpeace and national WWF branches, have objected to various MSC certifications.
nothing is known about this fish: no eggs or
larvae have ever been collected. The Commis-
sion for the Conservation of Antarctic Marine
Living Resources, which oversees fishing in
the Southern Ocean, classifies the Antarctic
toothfish fishery as "exploratory' because of
the lack of knowledge. An objection was filed
in December 2009 by the Antarctic and South-
ern Ocean Coalition; as these pages went to
press, a ruling was expected soon.
In May 2010, again after an assessment by
Moody Marine, the MSC certified the few
boats operated by the company AkerBioma-
rine in its fishery of Antarctic krill (Euphausia
superba). The MSC notes that less than 1% of
krill are currently under pressure from fishing.
But we feel that more important data come
from a 2004 paper in Nature showing a long-
term decline in krill populations, as well as a
link between the depletion of krill and declin-
ing sea ice in an area highly sensitive to climate
change. Even more importantly in
our view, much of the krill caught
is destined not for consumer pur-
chase but for fishmeal, to feed
factory-farmed fish, pigs and
chickens. We propose that any
fishery undertaken for fishmeal
should not be viewed as responsible or sustain
able, and should not qualify for MSCcertifica-
tion. At present, the MSC assessment rules do
not consider the end-use of a product.
Other amendments to the MSC rules would
in our opinion strengthen its commitment to
its own principles. The MSC already prohibits
the certification of fisheries that use dynamite
and poison. It should also ban other destruc-
tive practices, such as those types of bottom
trawling that have a high impact on habitat and
on fish other than the target speciee.
There are signs that retailers might support
revised standards. In 2009. the European
supermarket chain Waitrose refused to buy or
sell MSC-certified New Zealand hold (Macru-
ronus novaezdandiae) because the fishery
concerned uses bottom trawling. In May 2010,
Whole Foods stopped selling fish-oil supple-
ments made from bill, despite MSC certifica-
tion, because of concerns about sustainability.
Slowdrift
We believe that the incentives of the market
have led the MSC certification scheme away
from its original goal, towards promoting the
certification of ever-larger capital-intensive
operations. Small fisheries that use highly
selective, low-impact techniques, such as hook-
and-line fishing or hand picking, are often sus-
tainable, but make up only a tiny fraction of
MSC-certified fisheries (see graph). The MSC
does do outreach in the developing world,
provides grants and, in 2007, created a pilot
programme to encourage the cer-
tification of small-scale and data-
deficient fisheries. But we feel that
this is too little too late. Although
several fisheries are under assess-
ment, only one small-scale oper-
ation in the developing world
— a Vietnam Ben 'Ire clam (Meretrix lyrata)
fishery — is currently MSC certified.
Different models of certification might help
to redress this balance. For products such as
coffee in the Fairtrade scheme, for example,
certification is available only to cooperatives
of small producers; large plantations are not
eligible. This helps to correct for market advan-
tages held by larger companies.
It might be easier to push for some of these
changes if the MSC board had better represen-
tation from the developing world, where more
than half of the seafood eaten in the United
"Creatin
protect
would d
help the
g marine
ed areas
o more to
oceans."
States and Europe is sourced, and where small
fisheries are often based. The terrestrial analogue
of the MSC, the Forest Stewardship Council, has
&edits nine board members from developing
countries. None of the MSC's 13 board members
is from the developing world.
The MSC can still fulfil its promise to rep-
resent, as it claims, "the best environmental
choice" — if it undergoes major reform. If it
does not change, there are better, more effec-
tive ways to spend ES million, such as lobby-
ing to eliminate harmful fisheries subsidies, or
creating marine protected areas. These steps
would do more to help the oceans.
■
Jennifer Jaccpiet and Daniel Pauly are with the
Sea Around Us Project at the University of British
Columbia Fisheries Centre, Vancouver, British
Columbia V6T124, Canada. David Alifiey is a
marine ecologist at H. T. Harvey & Associates,
Los Gatos, California 95032, USA. Sidney Holt
is a marine scientist specializing in fisheries
management who resides in Umbria, Italy.
Paul Dayton and Jeremy Jackson are marine
ecologists at the Scripps Institution
of Oceanography, University of Calif omia
San Diego, La Jolla, California 92037, USA.
e-mail: jjacquet@fisheries.ubc.ca
The authors declare competing interests: details
accompany the article at go.nature.com/PgP7t7.
1. Mame Stewardship Council. Principles and Cmenefor
Sustamoble Foliate (2010); available at go.naturacom/
UT46uo
2. lanell1,1 N.et at Assessment of the WalleyePollockStock
M the Eastern Benne Seo 2009(Alaska Fisheries Science
Center. 2039/ available at gonature.com/Tuidlth
3. Fisheries and Oceans Canada.CarniumAssessrnent of
hob< Hokel nU.S.ono tonal*, Waters in 2009(2009).
available at go.natute.ccerVcoUGUY
4. Atkinson, A. Siegel. V., Pakhanov.E.& Rothery,P.Nature
432,100-103(2004).
S. Chuenpagdee, R., Alloegan, I.E. Maxwell. S. M.. Nose, E.A.
& Pauly. D. Front £col Ennion.10, 517-52a (2003).
See News, page 15.
2010 Macmillan Publishers Limited. All rights reserved
29
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| Filename | EFTA00304697.pdf |
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